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Webinar recording – 101 Webinar series: What is Audience Data Collection and why do you need it?

About the webinar

We’re going back to basics with our 101 series of short webinars introducing topics that our Tech Champions can help you with.

Have you always wondered how audience research actually works? Do you want to find out how researchers decide which questions to ask? And are you curious how it helps you to grow your audience?

If you answered yes to any of these questions, then this session is for you!

In this 30 minute webinar, Digital Culture Network Tech Champion for Audience Data Collection Jack Roscoe will share his experience in audience research, show where audience data collection and research fits in an organisation’s strategy, and how organisations can utilise it to its full potential.

This session will be useful to anyone who wants to understand what audience data collection looks like, and why it’s important.

This webinar will be live captioned and you will receive a copy of the presentation slides in advance. If there is another way we can make it easier for you to access this webinar, please let us know upon booking or get in touch at [email protected]. We ask you to give a minimum of 10 days’ notice where possible.

Resources, links and further information

Download the webinar presentation slides (PDF) >

Useful links and resources:

Audience Data Collection Evaluation article – Jack’s introductory article which explores a few related topics not covered in the webinar, an article explaining all of the data collection methods shown, and some top tips for common issues with audience surveys.

The audience research agency services and segmentation systems mentioned in the webinar were MHM’s Culture Segments and the Audience Agency which offers the Audience Spectrum segmentation system, which can be used within a survey and data platform called Audience Answers.

Other platforms and audience research suppliers to consider:  IndigoShare, MEL Research, DJS Research, Baker Richards, Purple Seven, and many others alongside a thriving sector of audience research freelancers. The DCN is always happy to help you navigate finding a supplier and offer impartial advice through our 1:1 support.

The two major suppliers for Panel surveys (to reach the wider population for Potential Audiences research) that Jack mentioned are Dynata and PureSpectrum.

A popular platform for Online Communities that Jack mentioned is Recollective.

One of the most popular platforms for Video Ethnography is Indeemo.

The Guggenheim Museum project that Jack discusses using Video Ethnography methods for is unfortunately not available as the visitor journey videos were for internal purposes only. However, many organisations publish their evaluation and audience research reports and the British Museum is a great place to start for inspiration.

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.

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