In this article
In this one-hour webinar, join Jack, our Audience Data Collection and Evaluation Tech Champion, for a masterclass in audience surveying methods. If you’re struggling to collect enough audience surveys or are concerned about the quality and usefulness of your survey data, this is for you.
This webinar will be relevant to any cultural or creative organisation carrying out audience surveys, including those that are funded by Arts Council England and may use Illuminate, as well as organisations that are not.
You will learn:
Download the presentation slides here (PDF)>
How to decide your survey targets and improve your sampling (digitalculturenetwork.org.uk)
Many people asked for more information and resources about the ‘margin of error’ (a measurement for the accuracy of survey data).
This article explains the concept and how it relates to the number of surveys you collect, then how to use a simple online calculator to work it out.
It also expands on the ideas about representation and high-quality sampling methods mentioned in the webinar.
Margin Of Error Calculator – SmartSurvey
If you just want to calculate your survey data’s margin of error, you can use this simple online calculator to quickly work it out.
Data Collection Methodologies for Creative and Cultural Audiences – Digital Culture Network
Some of you asked about non-survey, ‘qualitative’ research methods. You can find some introductory information about these methods and a few other ideas in this article. If you want to explore some of these qualitative approaches, book in for free one-to-one support and I can give you some tailored ideas and advice!
Evaluating digital experiences | The Space
The webinar mainly focused on data collection methods for physical venues, events or performances, and had a heavy emphasis on face-to-face and email as channels for collecting more surveys.
Some organisations and individuals will have a creative and cultural offer that is experienced digitally, remotely, or in a different way. They may find this resource from The Space on priorities, methods and approaches to evaluation for digital experiences to be a useful reference.
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on X (Twitter) @ace_dcn for the latest updates.
Beginner Read Audience Data Collection and Evaluation
Audience research is the process of gathering information about the people who visit you or see your work, use your services, or engage with your organisation.
Beginner Read Audience Data Collection and Evaluation
This article takes a deeper dive into the different methods for fieldwork and data collection to support these studies, and which ones are useful for different research objectives.
Beginner Read Audience Data Collection and Evaluation
There are many different types of audience research projects. In this article we’re going to take a look at a few types of research projects that creative and cultural organisations and individuals might carry out, and the research objectives that underpin them.
