Skip to content
Beginner Read · Typical

Webinar recording – Introduction to email marketing automations

About the Webinar

Did you know that email marketing is the best performing marketing channel and that automated emails create 320% more revenue than non-automated emails? (Campaign Monitor)

In this one-hour webinar, email marketing Tech Champion Jacqueline Ewers explores email marketing automations – a series of triggers along the customer journey that sends the customer a personalised, relevant email at the right time. Research shows that automations create more sales, engagement, traffic and customer retention.

In this introduction to email marketing automations, there will be practical tips on how to create and use automations plus examples of best practice. You will learn:

  • The benefits of email marketing automations
  • Practical advice on how to create automations
  • Best practice and top tips

Resources, links and further information

Download the webinar presentation (PDF) >

Download the email marketing campaign tracker (Excel) >

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.

Related content by topic

The Fundamentals Talking to Your Customers

Other news

Beginner Read Email Marketing   

Creating email templates – downloadable guides

Are you looking to get more results from your email marketing? Creating and completing these templates will help you determine your objectives, write effective calls to action and deliver content that your audience will love.

   ·   3 years ago

Intermediate Read Email Marketing   

Guide to tracking email campaign engagement

In this article, you’ll learn about what email engagement is and some ideas for tracking engagement over time. This will help you build a picture of what resonates with your audience so you can build up a healthy relationship with your email subscribers.

   ·   2 years ago

More by the author

Beginner Read Email Marketing   

Emergency email marketing repair kit

When your email marketing campaign doesn’t perform as well as you need it to there are some simple questions to ask. This article gives you the 5 W’s to investigate why your campaign is not performing as expected: Who, What, When Where, and Why?

   ·   12 months ago

Beginner Read Email Marketing   

Segmentation Audience Personas

Personas are fictional representations of people within your audience or customer base. In this article, we explore how personas work where resources in terms of time and budgets are limited. If you don’t have time or money for a major project, this article will show you what a lo-fi, low-cost version of personas look like and how can creating personas add value.

   ·   1 year ago

The latest from us straight to your inbox