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Webinar recording – Introduction to email marketing automations



About the Webinar

Did you know that email marketing is the best performing marketing channel and that automated emails create 320% more revenue than non-automated emails? (Campaign Monitor)

In this one-hour webinar, email marketing Tech Champion Jacqueline Ewers explores email marketing automations – a series of triggers along the customer journey that sends the customer a personalised, relevant email at the right time. Research shows that automations create more sales, engagement, traffic and customer retention.

In this introduction to email marketing automations, there will be practical tips on how to create and use automations plus examples of best practice. You will learn:

  • The benefits of email marketing automations
  • Practical advice on how to create automations
  • Best practice and top tips

Resources, links and further information

Download the webinar presentation (PDF) >

Download the email marketing campaign tracker (Excel) >

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.


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