Beginner Read Email Marketing
Want to improve your email marketing? Our health check will help you asses and improve you activities.
In this article
Did you know that email marketing is the best performing marketing channel and that automated emails create 320% more revenue than non-automated emails? (Campaign Monitor)
In this one-hour webinar, email marketing Tech Champion Jacqueline Ewers explores email marketing automations – a series of triggers along the customer journey that sends the customer a personalised, relevant email at the right time. Research shows that automations create more sales, engagement, traffic and customer retention.
In this introduction to email marketing automations, there will be practical tips on how to create and use automations plus examples of best practice. You will learn:
Download the webinar presentation (PDF) >
Download the email marketing campaign tracker (Excel) >
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
Beginner Read Email Marketing
Want to improve your email marketing? Our health check will help you asses and improve you activities.
Beginner Read Email Marketing
Are you looking to get more results from your email marketing? Creating and completing these templates will help you determine your objectives, write effective calls to action and deliver content that your audience will love.
Intermediate Read Email Marketing
In this article, you’ll learn about what email engagement is and some ideas for tracking engagement over time. This will help you build a picture of what resonates with your audience so you can build up a healthy relationship with your email subscribers.
Beginner Read Email Marketing
When your email marketing campaign doesn’t perform as well as you need it to there are some simple questions to ask. This article gives you the 5 W’s to investigate why your campaign is not performing as expected: Who, What, When Where, and Why?
Beginner Read Email Marketing
Personas are fictional representations of people within your audience or customer base. In this article, we explore how personas work where resources in terms of time and budgets are limited. If you don’t have time or money for a major project, this article will show you what a lo-fi, low-cost version of personas look like and how can creating personas add value.
Beginner Read Email Marketing
Contact data is business critical and one of your organisation's most valuable assets. Find out how to set up and grow, and collect a contact database starting with these 5 essentials.