Beginner Read Email Marketing
Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.
Beginner Read Digital Strategy
An effective digital strategy can be vital to your organisation’s success. Read on to understand the key considerations when developing yours.
Beginner Read Email Marketing
Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.
Beginner Read Video and Digital Content
Storytelling is the key to amazing content. Read on to understand how to incorporate great content into all facets of your digital marketing.
Beginner Read Social Media
Social media is a unique and powerful way to help your organisation thrive and engage with your audience. Read on to find out more.
Beginner Read Websites
Whether you're creating a brand-new site or reviewing your existing web presence completely, here are some recommendations for making your website as effective as possible.
Beginner Read Email Marketing
If you’re looking for ways to improve your email marketing strategy, this checklist will help you establish where you are now and where you could go next.
Beginner Read Digital Accessibility
There are so many advantages to creating content that is digitally accessible. Not only is it inclusive, it can help your content convert better as well as appear in relevant searches. For creative and cultural organisations, it's also a wonderful way to make sure you can reach your audiences. To help you get started we've created a simple diagnostic checklist for digital accessibility with links to further resources.
Beginner Read Digital Marketing
Digital marketing increasingly affects all departments of your organisation. Read on to learn more about the different approaches available.
Beginner Read Data Analytics and Insight Social Media
Are you reviewing your social media performance? Social media analytics can inform your content strategies and help you to create great, engaging content.
Beginner Read Search Engine Optimisation
Search Engine Optimisation can be a valuable tool for boosting your organisation’s online presence. Read on to find out why.
This article is a best practice guide for creative and cultural organisations who want to manage and optimise their Google Business Profile.
Beginner Read Websites
Tree testing is a quick and easy way to test the effectiveness of your website navigation. It’s a technique that can also test a new website structure you may be planning. A tree test can confirm how easy (or difficult!) it is to find important information on your website. This article by Andy explains it all.
Beginner Read Websites
Could your website be working harder for you? Our checklist will help you assess and improve your activities
Beginner Read Customer Relationship Management CRM
Five tips for implementing a new Customer Relationship Management system to improve results all round.
Beginner Read Customer Relationship Management CRM
Customer Relationship Management is all about keeping the customer satisfied: our checklist will help you put them at the heart of your services.
Beginner Read Social Media
Do you have a good understanding of how your social media is performing? Our diagnostic will help you assess and improve your activities.
Beginner Read Video and Digital Content
Here are five things to bear in mind when making your next video.
Beginner Read Email Marketing
Whether you already send emails regularly or you’re planning your very first campaign, these top tips will help you to plan your mail-outs and learn from them.
Beginner Read eCommerce and Merchandising Websites
Emma Roberts shares her top tips for embracing eCommerce and using a streamlined customer journey to generate more sales.
Beginner Read Video and Digital Content
Looking for ways to make your content work harder for you? Our checklist will help you create more engaging material for your target audience.
Beginner Read Video and Digital Content
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Canva and Capcut: Getting started with free content creation toolsIn this comprehensive guide, we dive into the dynamic duo that will take your videos to the next level. Canva, the popular design platform, and Capcut, the powerful video editing app, join forces to unlock your creativity and revolutionise your visual content.
Beginner Read Social Media
Social media tracking pixels are a powerful tool for marketers working in the arts and culture sector. But how do they work? How can they support and improve your paid advertising? And are there any drawbacks you need to be aware of? This article will answer these questions and give you a better understanding of a social media 'pixel'.
Beginner Read Email Marketing
When your email marketing campaign doesn’t perform as well as you need it to there are some simple questions to ask. This article gives you the 5 W’s to investigate why your campaign is not performing as expected: Who, What, When Where, and Why?
Beginner Read Websites
This article on sustainable websites provides a checklist of 10 things you or your organisation can do to reduce a digital carbon footprint.
Beginner Read Video and Digital Content
Keywords are an essential element of your video’s description or caption on any social media platform. Including relevant keywords can increase your views and engagement. In this article, we’ll explore how to choose keywords that will get your videos noticed by as wide an audience as possible.
Beginner Read Video and Digital Content
Our Digital Content Tech Champion Dean, shares simple but crucial ways to create successful videos that are filmed quickly, efficiently, and edited, and uploaded in no time.
Beginner Read Email Marketing
Want to improve your email marketing? Our health check will help you asses and improve you activities.
Beginner Read Digital Marketing Digital Strategy Social Media
Writing a landing page headline in 6 to 12 words is not as simple as it first appears but there is a straightforward process you can follow to move from a poor-performing headline, to one that performs. Read on to learn about the key steps you should consider following to optimise your landing page headlines.
Intermediate Read Video and Digital Content
Looking for a cost-effective way to live-stream content to your audience? This article outlines how to stream from a basic Zoom account to YouTube, allowing you to harness the functionality of Zoom alongside the benefits of YouTube.
Beginner Read Case Studies Social Media
This is the third case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.
Beginner Read Case Studies Social Media
This is the fourth case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.
Meet 'Digital Inclusion' category Winners Sense and learn about their inclusive dance film 'Moving Portraits', made in collaboration with dancers who are deafblind and/or are living with complex disabilities.
Beginner Read Case Studies Digital Marketing Digital Strategy Social Media Video and Digital Content Websites
Learn how the first 'Tech Champion’s Choice' Winners - LeftCoast - are embedding digital technology & skills development into the heart of their operations to build robust a foundation for a sustainable future.
Learn about Julie Nicholson and her work at Digital Voice to amplify the voices of marginalised people and groups. Julie was named the 'Digital Ambassador' category Winner for the DigitalMe project.
Beginner Read Case Studies Digital Marketing Digital Strategy Social Media Video and Digital Content
Learn how 'Being Social' category Winners Crab Museum developed a truly unique social presence that has seen them grow their loyal online & physical audience.
Beginner Read Case Studies Video and Digital Content
Learn about Sonzai, Roland Lane’s 'Content Creator' winning Mixed Reality installation experience that uses cutting-edge immersive technology to blur the lines between physical & virtual worlds.
Beginner Read Case Studies Digital Strategy Social Media Video and Digital Content
Dante or Die’s interactive short Odds On fuses narrative, gameplay, and animation to explore the impact of gambling harm. Find out why it was the 'Digital Content' winner in the 2023 Digital Culture Awards.
Learn more about DaDa’s 'Digital Transformation' winning research & development project, which explored the use of augmented reality holograms to provide BSL interpretation for non-traditional theatre.
Beginner Read Case Studies Digital Strategy Social Media
Michael Hardy, winner of the 2022 Digital Culture Awards category for Emerging Digital Leader, tells us all about what made him a winner.
Beginner Read Case Studies Websites
Higher Rhythm Ltd is a not-for-profit organisation based in Yorkshire, providing music and media industry services and opportunities across the Yorkshire region. Click here to find out how the Digital Culture Network's Roberta Beattie supported their CEO, Steven Mundin, in redefining the organisation's vision for its new website.
Beginner Read Case Studies Email Marketing Social Media
Brighton Fringe is England's largest arts festival. The festival normally runs an annual open access, large-scale event hosted across the city of Brighton & Hove in a variety of venues. Digital Marketing Coordinator, Jamie Haas, talks us through how our Tech Champions helped the festival get in touch with their audiences online through email marketing and social media.
Beginner Read Case Studies Websites
Mythstories is a museum based in Shrewsbury that holds a collection of storytelling artefacts and a library of folktales. For over 20 years the museum has organised funded projects with storytelling at their heart. Much of their work is out of doors, much is with young people – encouraging them to explore the oral heritage and become young storytellers. Read on to find out how the Digital Culture Network helped rework their website.
Beginner Read Case Studies Digital Strategy Video and Digital Content
Little Angel Theatre is a children's theatre dedicated to fuelling the imagination through the art of puppetry. Marketing and Communications Manager, Sophie Waddy, explains how the Digital Culture Network helped them to rethink their digital strategy.
Beginner Read Case Studies Customer Relationship Management CRM eCommerce and Merchandising Video and Digital Content Websites
Open Sky Theatre is a small theatre company with big ideas based in rural Herefordshire, combining new writing with physical and digital theatre to tell powerful, moving stories based on real world events. Read on to find out how the Digital Culture Network supported Open Sky's Digital Director, Lisle Turner, in reimagining the organisation's digital strategy. Case study from December 2020.
Beginner Read Case Studies Websites
Impact Dance's main focus is to empower young people of diverse backgrounds through hip-hop dance training, mentoring, and national and international performances. Marketing and Communications Officer Clara Cowen talks us through how the London theatre company was supported by the Digital Culture Network to develop its website.
Beginner Read Case Studies Websites
Launched in 2006, China Plate are an independent theatre studio that work with artists, venues and festivals to develop, make and present engaging, entertaining and accessible new work. Read on to find out how the Digital Culture Network supported China Plate with the redevelopment of their website.
Beginner Read Case Studies Social Media
Hear from York Museums Trust as they reflect on their lockdown social media project #CuratorBattle. Case study from October 2020.
Beginner Read Social Media
If you work for a creative or cultural organisation and are active on social media, then drawing up a social media policy is considered best practice. Many organisations will face a crisis on social media at some point. Having a solid social media policy in place can help to protect your organisation and employees, while also reducing the likelihood of a crisis unfolding in the first place. This document is designed to protect your business and employees when using social media. Read on to find out what goes into this document.
Beginner Read Digital Accessibility
When creating work for the public, you’ve got a responsibility to make sure everyone can use it the way you intended them to. This article will detail step-by-step how to create an accessibility statement for your website.
Beginner Read Websites
This guide details the steps you can take to design your website.
Beginner Read Websites
Writing a brief for a web design project can be a daunting task. This article helps you break down your project and navigate this process.
Beginner Read Websites
A template that you can use as the basis to create your own website brief for web design agencies.
Intermediate Read Email Marketing
In this article, you’ll learn about what email engagement is and some ideas for tracking engagement over time. This will help you build a picture of what resonates with your audience so you can build up a healthy relationship with your email subscribers.
Beginner Read Email Marketing
Are you looking to get more results from your email marketing? Creating and completing these templates will help you determine your objectives, write effective calls to action and deliver content that your audience will love.
Beginner Read Email Marketing
Are you about to start using a new email service provider? Or is your mailing list in a bit of a mess? Read on for some top tips for structuring and segmenting your mailing list.
Beginner Read Video and Digital Content
Working from home and need to create videos using the equipment you already have? This video explains how you can make professional looking content using only a mobile phone.
Beginner Read Video and Digital Content
This resource provides information and advice on making video content using a smartphone. As well as considerations for generating content, it contains advice on hardware, software and distribution.
Beginner Read Digital Accessibility Websites
Learn how to make different forms of digital content accessible to all audience members and what steps you can take to make the experience for your audience as good as it can be, to ensure their needs are accounted for on different platforms.
Beginner Read Webinars Email Marketing
A webinar for creative and cultural organisations and individuals to learn how GDPR/PECR regulations can support your email marketing and help you grow your contact list.
Beginner Read Webinars Social Media
A webinar for creative and cultural organisations to get started with TikTok.
A webinar for creative and cultural organisations and individual practitioners to learn about website sustainability and how to reduce their digital carbon footprint.
Beginner Read Webinars Email Marketing
A webinar for cultural organisations and creatives to explore how automations - creating personalised customer journeys in email marketing - can help you to work more efficiently to achieve your goals.
Beginner Read Webinars Social Media
A webinar for creative and cultural organisations to explore how effectively they're using social media to engage and speak with audiences.
Beginner Read Webinars Email Marketing
A webinar for creative and cultural organisations or individual practitioners who are looking to develop and improve their email marketing.
Beginner Read Webinars Social Media
A webinar for arts and culture organisations to learn the fundamentals behind advertising on Facebook.
Beginner Read Webinars Search Engine Optimisation Search Engine Marketing/ Search Engine Optimisation
A webinar for arts and culture organisations to learn how to get the most from Google Ads.
A webinar to help arts and culture organisations understand the principles of user experience (UX) and how to implement them on their websites.
Beginner Read Webinars Digital Strategy Social Media
A webinar for arts and culture organisations to learn how to create the perfect social media strategy to align with their goals.
Beginner Read Webinars Digital Marketing Digital Strategy
A panel conversation discussing how arts and culture organisations can more successfully engage schools with digital, blended or in-person cultural offers.
A webinar for arts and cultural organisations to learn how to plan a website content strategy which will allow them to engage new audiences, measure success and improve the quality of their site traffic.
Beginner Read Webinars Digital Marketing Search Engine Marketing/ Search Engine Optimisation Websites
A webinar for arts and culture organisations to learn how to utilise mobile marketing to increase awareness and improve engagement.
Beginner Read Webinars Email Marketing
A webinar for arts and cultural organisations to learn simple techniques to welcome new subscribers and achieve better long-term engagement.
Intermediate Read Webinars Video and Digital Content
A webinar for arts and culture organisations to learn how to produce high quality video content with just a smart phone and some affordable accessories.
Beginner Read Webinars Video and Digital Content
A webinar for arts and cultural organisations to learn the basics of live streaming using Facebook and YouTube.
Beginner Read Webinars Digital Strategy
This webinar is presented by Julia Lawrence and was designed to help arts and cultural organisations intending to work with young people online.
Beginner Read Webinars Video and Digital Content
Learn how to ensure your video content consistently reaches the right audiences.
Beginner Read Webinars Video and Digital Content
A webinar for libraries to explore how to harness technology to take services online and maintain vital connections with local communities.
Beginner Read Webinars Email Marketing
A beginner’s guide to harnessing the power of your mailing list, and using emails to increase audience engagement.
Learn how a strong website content strategy will bring about the best results for your site.
Beginner Read Video and Digital Content
This resource provides information and advice on making podcasts. As well as considerations for generating content, it contains guidance on hardware, software, and distribution methods.
Beginner Read Social Media
Whilst your audiences, participants or stakeholders may not be able to engage with you physically at the moment, you can still reach people through social media.
Beginner Read Video and Digital Content
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How to start a Podcast by The SpaceHow can a small team or a small arts organisation, perhaps overstretched and always with limited funding, take their work and bring it to a wider audience through podcasting? Clare Freeman shows you how to use what you already know, how to add to your skills, and why now is the time to make an arts podcast.
Beginner Read Websites
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5 tips to improve your web writingThis is a short guide from substrakt to help you improve your writing online. These techniques can be used by anyone who writes content as part of their job – whether that’s blogs, event copy or educational resources. The tips are applied within the guide, so you can see what they look like in action.
Beginner Read Video and Digital Content
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The Space’s Digital Rights ToolkitThere may be a piece or production your organisation has created that is crying out for a wider audience or a longer life online. But everyone wanting to share or make digital arts content faces the same hurdle: clearing the rights in their work so it can be seen on TV, in cinemas or online. The Space has been working on an initiative to develop more guidance to organisations in the sector since 2017. Click to find out more.
Beginner Read Social Media
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Online Abuse – A Toolkit for the Cultural SectorAs artists and cultural organisations share more and more work online, it’s wise to consider the issues of online abuse and harassment. This guide from The Space looks at what can go wrong and how you might deal with it.
Beginner Read Video and Digital Content
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Live streaming for the arts: lo-fi and low cost optionsLive streaming an event or performance might feel unattainable, but there are low-cost and low-tech options for everyone. In this article by The Space, Jason Crouch, a freelance digital consultant with expertise in live streaming and a PhD in contemporary arts and technology, shares his tips on how to get started.
Beginner Read Video and Digital Content Websites
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Stage Text: Digital Subtitling TrainingThis free training, led by Stage Text's Programmes Systems Manager, Oliver Webster, will show you how subtitles work, talk you through the huge audience who use subtitles, and show you step-by-step how to start producing subtitles on YouTube's free platform.
Beginner Read Social Media
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How to Optimise Your Social Posts for the Visually ImpairedDo you want a larger audience to consume your social media content? Wondering how to create content that’s more accessible to people with impairments? In this article by Social Media Examiner, you’ll discover tips and tools to make your social media content accessible to everyone.
Beginner Read Digital Accessibility Email Marketing
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5 Tips for Writing Alt Text in EmailArticle from Email on Acid: One of the essential parts of an accessible email is well-executed image alt text (alternative text). That said, good alt text should be a feature of every email, regardless of whether you’re designing for accessibility.
Beginner Read Video and Digital Content
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A video is worth a million wordsArticle from Buffer: All the information needed on where your target audience hangs out and what kind of content they are looking for.
Beginner Read Video and Digital Content
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17 Engaging Video Content Types that People Love to WatchArticle from Single Grain: Stuck for ideas? Here are some examples of the types of videos you can create
Beginner Read Video and Digital Content
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How to create engaging contentArticle from Motioncue.com: The internet is saturated with content, those who think outside of the box come out on top. You need to kick it up a notch and learn how to capture your audience’s attention with engaging video content. Read these top 5 tips on how to create engaging video content that elevates your brand.
Beginner Read Video and Digital Content
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Top 10 Tips for recording video on a mobile phoneArticle from Pocket-lint: Recording video has never been so easy or effortless. Here are some top tips to get you producing great content on a mobile phone.
Beginner Read Digital Marketing
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HubSpot’s introduction to digital marketingHubSpot's one stop shop for digital marketing advice: what it is, how to do it well, and where it’s heading.
Beginner Read Digital Strategy
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The Value of Keeping CustomersArticle from Harvard Business Review: Amy Gallo and Jill Avery discuss customer churn rate, and how to use it.
Beginner Read Email Marketing
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Effects of List Segmentation on Email Marketing StatsArticle from Mailchimp: Does list segmentation really help email marketing stats? Mailchimp ran the numbers.
Beginner Read Video and Digital Content
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The absolute beginners guide to making a video for YouTubeTutorial from Think Media: How to Make a YouTube Video (Beginners Tutorial)
Beginner Read Video and Digital Content
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How to get the views your videos deserve on YouTubeHow to Get More YouTube Views with vidIQ - Complete Beginner's Guide
Beginner Read Email Marketing
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Should You Say Goodbye to Inactive Subscribers?Article from Campaign Monitor: In an ideal world, every contact on a company’s email list would be active, engaged, and a frequent buyer. Unfortunately, that’s not how it always works. Subscribers grow and evolve, and some become inactive over time.
Beginner Read Social Media
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2022 Social Media Marketing Industry ReportSocial Media Examiner's 11th annual social media study, surveying more than 4,800 marketers who reveal details you won’t find anywhere else.
Beginner Read Social Media
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21 Social Media Best Practices to Follow in 2023Article from Hootsuite: So much to do on social media, so little time. And so many ways to do it, too. Some right, some not-so-right. Hootsuite have some tips.
Beginner Read Digital Marketing Digital Strategy
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Digital Marketing Institute BlogThe Digital Marketing Institute has made it their mission to transform the skills and knowledge of digital professionals on a global scale. There are three core reasons for this, find out more below.
Beginner Read Social Media
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10 Ways to Generate More Engagement with Your Social Media PostsArticle from SocialMediaToday: If you’re seeing a drop in your engagement rates, here are ten tips to spark new ideas, and help break you out of your slump.
Beginner Read Social Media
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Seven broad statements that may or may not help your museum do a bit better at social mediaArticle from Medium.com: How a thicc sheep and a chicken in trousers catapulted The Museum of English Rural Life to viral fame.