Beginner Read Search Engine Optimisation Websites
Learn how to make different forms of digital content accessible to all audience members and what steps you can take to make the experience for your audience as good as it can be, to ensure their needs are accounted for on different platforms.
Beginner Read Video and Digital Content
This resource provides information and advice on making podcasts. As well as considerations for generating content, it contains guidance on hardware, software, and distribution methods.
Beginner Read Social Media
Whilst your audiences, participants or stakeholders may not be able to engage with you physically at the moment, you can still reach people through social media.
Beginner Read Digital Strategy
An effective digital strategy can be vital to your organisation’s success. Read on to understand the key considerations when developing yours.
Beginner Read Email Marketing
Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.
Beginner Read Digital Strategy Websites
Your website is one of your most important assets. Read on to find out how it can make a big impact on your organisation.
Beginner Read Video and Digital Content
Storytelling is the key to amazing content. Read on to understand how to incorporate great content into all facets of your digital marketing.
Beginner Read Social Media
Social media is a unique and powerful way to help your organisation thrive and engage with your audience. Read on to find out more.
Beginner Read Digital Marketing
Digital marketing increasingly affects all departments of your organisation. Read on to learn more about the different approaches available.
Beginner Read Search Engine Optimisation
Search Engine Optimisation can be a valuable tool for boosting your organisation’s online presence. Read on to find out why.
Beginner Read Customer Relationship Management CRM
Five tips for implementing a new Customer Relationship Management system to improve results all round.
Beginner Read Video and Digital Content
Here are five things to bear in mind when making your next video.
Beginner Read Email Marketing
Whether you already send emails regularly or you’re planning your very first campaign, these top tips will help you to plan your mail-outs and learn from them.
Beginner Read eCommerce and Merchandising Websites
Emma Roberts shares her top tips for embracing eCommerce and using a streamlined customer journey to generate more sales.
Beginner Read Websites
Whether you're creating a brand-new site or reviewing your existing web presence completely, here are some recommendations for making your website as effective as possible.
Beginner Read Email Marketing
If you’re looking for ways to improve your email marketing strategy, this checklist will help you establish where you are now and where you could go next.
Beginner Read Data Analytics and Insight Social Media
Here are some essential tips on why you should be using your social media analytics to inform your content strategies.
Beginner Read Websites
Could your website be working harder for you? Our checklist will help you assess and improve your activities
Beginner Read Social Media
Do you have a good understanding of how your social media is performing? Our diagnostic will help you assess and improve your activities.
Beginner Read Customer Relationship Management CRM
Customer Relationship Management is all about keeping the customer satisfied: our checklist will help you put them at the heart of your services.
Beginner Read Video and Digital Content
Looking for ways to make your content work harder for you? Our checklist will help you create more engaging material for your target audience.
Beginner Read Video and Digital Content Websites
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Stage Text: Digital Subtitling TrainingThis free training, led by Stage Text's Programmes Systems Manager, Oliver Webster, will show you how subtitles work, talk you through the huge audience who use subtitles, and show you step-by-step how to start producing subtitles on YouTube's free platform.
Beginner Read Social Media
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How to Optimise Your Social Posts for the Visually ImpairedDo you want a larger audience to consume your social media content? Wondering how to create content that’s more accessible to people with impairments? In this article by Social Media Examiner, you’ll discover tips and tools to make your social media content accessible to everyone.
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5 Tips for Writing Alt Text in EmailArticle from Email on Acid: One of the essential parts of an accessible email is well-executed image alt text (alternative text). That said, good alt text should be a feature of every email, regardless of whether you’re designing for accessibility.
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A video is worth a million wordsArticle from Buffer: All the information needed on where your target audience hangs out and what kind of content they are looking for.
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17 Engaging Video Content Types that People Love to WatchArticle from Single Grain: Stuck for ideas? Here are some examples of the types of videos you can create
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How to create engaging contentArticle from Motioncue.com: The internet is saturated with content, those who think outside of the box come out on top. You need to kick it up a notch and learn how to capture your audience’s attention with engaging video content. Read these top 5 tips on how to create engaging video content that elevates your brand.
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Email newsletters – how toDigital Pathways explains how email marketing systems enable companies and organisations to send email updates, newsletters and invitations to a list of subscribers.
Beginner Read Video and Digital Content
This resource provides information and advice on making video content using a smartphone. As well as considerations for generating content, it contains advice on hardware, software and distribution.
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Top 10 Tips for recording video on a mobile phoneArticle from Pocket-lint: Recording video has never been so easy or effortless. Here are some top tips to get you producing great content on a mobile phone.
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How to write subject lines that get openedArticle from Whole Whale: Why send an email if no one is going to read it? Find out how to avoid this.
Beginner Read Digital Marketing
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HubSpot’s introduction to digital marketingHubSpot's one stop shop for digital marketing advice: what it is, how to do it well, and where it’s heading.
Beginner Read Websites
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WordPress Demo and InformationArticle from Opensource CMS: Want to quickly see how the open-source software WordPress works? You'll find a free and updated demo installation of WordPress here.
Beginner Read Digital Strategy
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The Value of Keeping CustomersArticle from Harvard Business Review: Amy Gallo and Jill Avery discuss customer churn rate, and how to use it.
Beginner Read Email Marketing
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Effects of List Segmentation on Email Marketing StatsArticle from Mailchimp: Does list segmentation really help email marketing stats? Mailchimp ran the numbers.
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Email Segmentation for Nonprofits: 7 Easy Segments that Increase DonationsBeing a newsletter subscriber can be like Goldilocks and the Three Bears: One newsletter sends way too frequently, one never sends anything you want to read, and one sends just enough. Whole Whale wants you to hit the sweet spot right in between, and send just enough emails to move the needle forward on your impact.
Beginner Read Video and Digital Content
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The absolute beginners guide to making a video for YouTubeTutorial from Think Media: How to Make a YouTube Video (Beginners Tutorial)
Beginner Read Video and Digital Content
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How to get the views your videos deserve on YouTubeHow to Get More YouTube Views with vidIQ - Complete Beginner's Guide
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Should You Say Goodbye to Inactive Subscribers?Article from Campaign Monitor: In an ideal world, every contact on a company’s email list would be active, engaged, and a frequent buyer. Unfortunately, that’s not how it always works. Subscribers grow and evolve, and some become inactive over time.
Beginner Read Social Media
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2019 Social Media Marketing Industry ReportSocial Media Examiner's 11th annual social media study, surveying more than 4,800 marketers who reveal details you won’t find anywhere else.
