Talking to Your Customers

Talking to Your Customers

Beginner Read Digital Strategy   

Introduction to Digital Strategy

An effective digital strategy can be vital to your organisation’s success. Read on to understand the key considerations when developing yours.

   ·  4 years ago

Beginner Read Email Marketing   

Introduction to Email Marketing

Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.

   ·   3 years ago

Beginner Read Social Media   

Introduction to Social Media

Social media is a unique and powerful way to help your organisation thrive and engage with your audience. Read on to find out more.

   ·   3 years ago

Beginner Read Websites   

Top Tips for Websites

Whether you're creating a brand-new site or reviewing your existing web presence completely, here are some recommendations for making your website as effective as possible.

   ·   3 years ago

Beginner Read Email Marketing   

Email Marketing: A Diagnostic Checklist

If you’re looking for ways to improve your email marketing strategy, this checklist will help you establish where you are now and where you could go next.

   ·   3 years ago

Beginner Read Digital Accessibility   

Digital Accessibility: A Diagnostic Checklist

There are so many advantages to creating content that is digitally accessible. Not only is it inclusive, it can help your content convert better as well as appear in relevant searches. For creative and cultural organisations, it's also a wonderful way to make sure you can reach your audiences. To help you get started we've created a simple diagnostic checklist for digital accessibility with links to further resources.

   ·   7 months ago

Beginner Read Websites   

Testing and improving your website navigation

Tree testing is a quick and easy way to test the effectiveness of your website navigation. It’s a technique that can also test a new website structure you may be planning. A tree test can confirm how easy (or difficult!) it is to find important information on your website. This article by Andy explains it all.

   ·   4 months ago

Beginner Read Social Media   

Social Media: A Diagnostic Checklist

Do you have a good understanding of how your social media is performing? Our diagnostic will help you assess and improve your activities.

   ·   3 years ago

Beginner Read Email Marketing   

Top Tips for Email Marketing

Whether you already send emails regularly or you’re planning your very first campaign, these top tips will help you to plan your mail-outs and learn from them.

   ·   3 years ago

Beginner Read Social Media   

What’s a social media ‘pixel’ and what do they do?

Social media tracking pixels are a powerful tool for marketers working in the arts and culture sector. But how do they work? How can they support and improve your paid advertising? And are there any drawbacks you need to be aware of? This article will answer these questions and give you a better understanding of a social media 'pixel'.

   ·   11 months ago

Beginner Read Email Marketing   

Emergency email marketing repair kit

When your email marketing campaign doesn’t perform as well as you need it to there are some simple questions to ask. This article gives you the 5 W’s to investigate why your campaign is not performing as expected: Who, What, When Where, and Why?

   ·   12 months ago

Beginner Read Case Studies   

How SENSE Arts Made Dance Film Accessible Using SubPac Technology

We are always excited to share different ways that organisations create accessible content. We spoke to film director Sima Gonsai, who has been working with SENSE Arts and their disabled artists. We explored the work they have been doing and their innovative use of SubPac technologies to create accessible and inclusive dance film experiences.

   ·   1 week ago

Beginner Read Case Studies    Social Media   

Digital Journeys Case Study: Samia Malik

This is the third case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.

   ·   4 months ago

Beginner Read Case Studies    Social Media   

Digital Journeys Case Study: Rosetta Arts

This is the fourth case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.

   ·   3 months ago

Beginner Read Case Studies    Websites   

Case Study: Higher Rhythm’s new vision and website

Higher Rhythm Ltd is a not-for-profit organisation based in Yorkshire, providing music and media industry services and opportunities across the Yorkshire region. Click here to find out how the Digital Culture Network's Roberta Beattie supported their CEO, Steven Mundin, in redefining the organisation's vision for its new website.

   ·   3 years ago

Beginner Read Case Studies    Email Marketing    Social Media   

Case Study: Brighton Fringe experiments to improve audience engagement

Brighton Fringe is England's largest arts festival. The festival normally runs an annual open access, large-scale event hosted across the city of Brighton & Hove in a variety of venues. Digital Marketing Coordinator, Jamie Haas, talks us through how our Tech Champions helped the festival get in touch with their audiences online through email marketing and social media.

   ·   3 years ago

Beginner Read Case Studies    Websites   

Case Study: Mythstories’ website gets an overhaul

Mythstories is a museum based in Shrewsbury that holds a collection of storytelling artefacts and a library of folktales. For over 20 years the museum has organised funded projects with storytelling at their heart. Much of their work is out of doors, much is with young people – encouraging them to explore the oral heritage and become young storytellers. Read on to find out how the Digital Culture Network helped rework their website.

   ·   3 years ago
Case Study: Open Sky’s digital journey from creating digital content to setting up eCommerce

Open Sky Theatre is a small theatre company with big ideas based in rural Herefordshire, combining new writing with physical and digital theatre to tell powerful, moving stories based on real world events. Read on to find out how the Digital Culture Network supported Open Sky's Digital Director, Lisle Turner, in reimagining the organisation's digital strategy. Case study from December 2020.

   ·   3 years ago

Beginner Read Case Studies    Websites   

Case Study: Impact Dance’s website journey

Impact Dance's main focus is to empower young people of diverse backgrounds through hip-hop dance training, mentoring, and national and international performances. Marketing and Communications Officer Clara Cowen talks us through how the London theatre company was supported by the Digital Culture Network to develop its website.

   ·   3 years ago

Beginner Read Case Studies    Websites   

Case Study: China Plate’s website redevelopment

Launched in 2006, China Plate are an independent theatre studio that work with artists, venues and festivals to develop, make and present engaging, entertaining and accessible new work. Read on to find out how the Digital Culture Network supported China Plate with the redevelopment of their website.

   ·   3 years ago

Beginner Read Social Media   

What Goes into a Social Media Policy for Creative and Cultural Organisations?

If you work for a creative or cultural organisation and are active on social media, then drawing up a social media policy is considered best practice. Many organisations will face a crisis on social media at some point. Having a solid social media policy in place can help to protect your organisation and employees, while also reducing the likelihood of a crisis unfolding in the first place. This document is designed to protect your business and employees when using social media. Read on to find out what goes into this document.

   ·   3 months ago

Intermediate Read Email Marketing   

Guide to tracking email campaign engagement

In this article, you’ll learn about what email engagement is and some ideas for tracking engagement over time. This will help you build a picture of what resonates with your audience so you can build up a healthy relationship with your email subscribers.

   ·   2 years ago

Beginner Read Email Marketing   

Creating email templates – downloadable guides

Are you looking to get more results from your email marketing? Creating and completing these templates will help you determine your objectives, write effective calls to action and deliver content that your audience will love.

   ·   3 years ago

Beginner Read Video and Digital Content   

Producing video content

This resource provides information and advice on making video content using a smartphone. As well as considerations for generating content, it contains advice on hardware, software and distribution.

   ·   4 years ago

Beginner Read Video and Digital Content   

Podcasting and how to get started

This resource provides information and advice on making podcasts. As well as considerations for generating content, it contains guidance on hardware, software, and distribution methods.

   ·   4 years ago

Beginner Read Social Media   

Engaging audiences with social media

Whilst your audiences, participants or stakeholders may not be able to engage with you physically at the moment, you can still reach people through social media.

   ·   4 years ago
Talking to Your Customers

Beginner Read Video and Digital Content   

External Link

How to start a Podcast by The Space

How can a small team or a small arts organisation, perhaps overstretched and always with limited funding, take their work and bring it to a wider audience through podcasting? Clare Freeman shows you how to use what you already know, how to add to your skills, and why now is the time to make an arts podcast.

3 years ago
Talking to Your Customers

Beginner Read Websites   

External Link

5 tips to improve your web writing

This is a short guide from substrakt to help you improve your writing online. These techniques can be used by anyone who writes content as part of their job – whether that’s blogs, event copy or educational resources. The tips are applied within the guide, so you can see what they look like in action.

3 years ago
Talking to Your Customers

Beginner Read Video and Digital Content   

External Link

The Space’s Digital Rights Toolkit

There may be a piece or production your organisation has created that is crying out for a wider audience or a longer life online. But everyone wanting to share or make digital arts content faces the same hurdle: clearing the rights in their work so it can be seen on TV, in cinemas or online. The Space has been working on an initiative to develop more guidance to organisations in the sector since 2017. Click to find out more.

3 years ago
Talking to Your Customers

Beginner Read Video and Digital Content   

External Link

How to create engaging content

Article from Motioncue.com: The internet is saturated with content, those who think outside of the box come out on top. You need to kick it up a notch and learn how to capture your audience’s attention with engaging video content. Read these top 5 tips on how to create engaging video content that elevates your brand.

4 years ago