
Beginner Read Email Marketing
Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.
Beginner Read Digital Strategy
An effective digital strategy can be vital to your organisation’s success. Read on to understand the key considerations when developing yours.
Beginner Read Email Marketing
Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.
Beginner Read Digital Strategy Websites
Your website is one of your most important assets. Read on to find out how it can make a big impact on your organisation.
Beginner Read Video and Digital Content
Storytelling is the key to amazing content. Read on to understand how to incorporate great content into all facets of your digital marketing.
Beginner Read Social Media
Social media is a unique and powerful way to help your organisation thrive and engage with your audience. Read on to find out more.
Beginner Read Websites
Whether you're creating a brand-new site or reviewing your existing web presence completely, here are some recommendations for making your website as effective as possible.
Beginner Read Email Marketing
If you’re looking for ways to improve your email marketing strategy, this checklist will help you establish where you are now and where you could go next.
Beginner Read Digital Marketing
Digital marketing increasingly affects all departments of your organisation. Read on to learn more about the different approaches available.
Beginner Read Data Analytics and Insight Social Media
Here are some essential tips on why you should be using your social media analytics to inform your content strategies.
Beginner Read Search Engine Optimisation
Search Engine Optimisation can be a valuable tool for boosting your organisation’s online presence. Read on to find out why.
Beginner Read Websites
Could your website be working harder for you? Our checklist will help you assess and improve your activities
Beginner Read Customer Relationship Management CRM
Five tips for implementing a new Customer Relationship Management system to improve results all round.
Beginner Read Customer Relationship Management CRM
Customer Relationship Management is all about keeping the customer satisfied: our checklist will help you put them at the heart of your services.
Beginner Read Social Media
Do you have a good understanding of how your social media is performing? Our diagnostic will help you assess and improve your activities.
Beginner Read Video and Digital Content
Here are five things to bear in mind when making your next video.
Beginner Read Email Marketing
Whether you already send emails regularly or you’re planning your very first campaign, these top tips will help you to plan your mail-outs and learn from them.
Beginner Read eCommerce and Merchandising Websites
Emma Roberts shares her top tips for embracing eCommerce and using a streamlined customer journey to generate more sales.
Beginner Read Video and Digital Content
Looking for ways to make your content work harder for you? Our checklist will help you create more engaging material for your target audience.
Intermediate Read Video and Digital Content
Looking for a cost-effective way to live-stream content to your audience? This article outlines how to stream from a basic Zoom account to YouTube, allowing you to harness the functionality of Zoom alongside the benefits of YouTube.
Beginner Read Search Engine Optimisation Search Engine Marketing
This article is a best practice guide for arts and culture organisations who want to manage and optimise their Google My Business profile.
Beginner Read Case Studies Websites
Higher Rhythm Ltd is a not-for-profit organisation based in Yorkshire, providing music and media industry services and opportunities across the Yorkshire region. Click here to find out how the Digital Culture Network's Roberta Beattie supported their CEO, Steven Mundin, in redefining the organisation's vision for its new website.
Beginner Read Case Studies Email Marketing Social Media
Brighton Fringe is England's largest arts festival. The festival normally runs an annual open access, large-scale event hosted across the city of Brighton & Hove in a variety of venues. Digital Marketing Coordinator, Jamie Haas, talks us through how our Tech Champions helped the festival get in touch with their audiences online through email marketing and social media.
Beginner Read Case Studies Websites
Mythstories is a museum based in Shrewsbury that holds a collection of storytelling artefacts and a library of folktales. For over 20 years the museum has organised funded projects with storytelling at their heart. Much of their work is out of doors, much is with young people – encouraging them to explore the oral heritage and become young storytellers. Read on to find out how the Digital Culture Network helped rework their website.
Beginner Read Case Studies Digital Strategy Video and Digital Content
Little Angel Theatre is a children's theatre dedicated to fuelling the imagination through the art of puppetry. Marketing and Communications Manager, Sophie Waddy, explains how the Digital Culture Network helped them to rethink their digital strategy.
Beginner Read Case Studies Customer Relationship Management CRM eCommerce and Merchandising Video and Digital Content Websites
Open Sky Theatre is a small theatre company with big ideas based in rural Herefordshire, combining new writing with physical and digital theatre to tell powerful, moving stories based on real world events. Read on to find out how the Digital Culture Network supported Open Sky's Digital Director, Lisle Turner, in reimagining the organisation's digital strategy. Case study from December 2020.
Beginner Read Case Studies Websites
Impact Dance's main focus is to empower young people of diverse backgrounds through hip-hop dance training, mentoring, and national and international performances. Marketing and Communications Officer Clara Cowen talks us through how the London theatre company was supported by the Digital Culture Network to develop its website.
Beginner Read Case Studies Websites
Launched in 2006, China Plate are an independent theatre studio that work with artists, venues and festivals to develop, make and present engaging, entertaining and accessible new work. Read on to find out how the Digital Culture Network supported China Plate with the redevelopment of their website.
Beginner Read Websites
This guide details the steps you can take to design your website.
Beginner Read Websites
Writing a brief for a web design project can be a daunting task. This article helps you break down your project and navigate this process.
Beginner Read Websites
Selecting an agency to build your website can be a challenging process. This article is here to help you navigate the process as smoothly as possible.
Beginner Read Websites
A template that you can use as the basis to create your own website brief for web design agencies.
Beginner Read Email Marketing
Are you looking to get more results from your email marketing? These templates will help you determine your objectives, write effective calls to action and deliver content that your audience will love.
Beginner Read Email Marketing
Are you about to start using a new email service provider? Or is your mailing list in a bit of a mess? Read on for some top tips for structuring and segmenting your mailing list.
Beginner Read Video and Digital Content
Working from home and need to create videos using the equipment you already have? This video explains how you can make professional looking content using only a mobile phone.
Beginner Read Video and Digital Content
This resource provides information and advice on making video content using a smartphone. As well as considerations for generating content, it contains advice on hardware, software and distribution.
Beginner Read Search Engine Optimisation Websites
Learn how to make different forms of digital content accessible to all audience members and what steps you can take to make the experience for your audience as good as it can be, to ensure their needs are accounted for on different platforms.
Beginner Read Webinars Digital Strategy Social Media
A webinar for arts and culture organisations to learn how to create the perfect social media strategy to align with their goals.
Beginner Read Webinars Digital Marketing Digital Strategy
A panel conversation discussing how arts and culture organisations can more successfully engage schools with digital, blended or in-person cultural offers.
A webinar for arts and cultural organisations to learn how to plan a website content strategy which will allow them to engage new audiences, measure success and improve the quality of their site traffic.
Beginner Read Webinars Digital Marketing Search Engine Marketing Websites
A webinar for arts and culture organisations to learn how to utilise mobile marketing to increase awareness and improve engagement.
Beginner Read Webinars Email Marketing
A webinar for arts and cultural organisations to learn simple techniques to welcome new subscribers and achieve better long-term engagement.
Intermediate Read Webinars Video and Digital Content
A webinar for arts and culture organisations to learn how to produce high quality video content with just a smart phone and some affordable accessories.
Beginner Read Webinars Video and Digital Content
A webinar for arts and cultural organisations to learn the basics of live streaming using Facebook and YouTube.
Beginner Read Webinars Digital Strategy
This webinar is presented by Julia Lawrence and was designed to help arts and cultural organisations intending to work with young people online.
A webinar for arts and cultural organisations to learn how to make their online content accessible.
Beginner Read Webinars Video and Digital Content
Learn how to ensure your video content consistently reaches the right audiences.
Beginner Read Webinars Video and Digital Content
A webinar for libraries to explore how to harness technology to take services online and maintain vital connections with local communities.
Beginner Read Webinars Email Marketing
A beginner’s guide to harnessing the power of your mailing list, and using emails to increase audience engagement.
Learn how a strong website content strategy will bring about the best results for your site.
Beginner Read Case Studies Social Media
Hear from York Museums Trust as they reflect on their lockdown social media project #CuratorBattle. Case study from October 2020.
Beginner Read Video and Digital Content
This resource provides information and advice on making podcasts. As well as considerations for generating content, it contains guidance on hardware, software, and distribution methods.
Beginner Read Social Media
Whilst your audiences, participants or stakeholders may not be able to engage with you physically at the moment, you can still reach people through social media.
Beginner Read Video and Digital Content
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How to start a Podcast by The SpaceHow can a small team or a small arts organisation, perhaps overstretched and always with limited funding, take their work and bring it to a wider audience through podcasting? Clare Freeman shows you how to use what you already know, how to add to your skills, and why now is the time to make an arts podcast.
Beginner Read Websites
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5 tips to improve your web writingThis is a short guide from substrakt to help you improve your writing online. These techniques can be used by anyone who writes content as part of their job – whether that’s blogs, event copy or educational resources. The tips are applied within the guide, so you can see what they look like in action.
Beginner Read Video and Digital Content
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The Space’s Digital Rights ToolkitThere may be a piece or production your organisation has created that is crying out for a wider audience or a longer life online. But everyone wanting to share or make digital arts content faces the same hurdle: clearing the rights in their work so it can be seen on TV, in cinemas or online. The Space has been working on an initiative to develop more guidance to organisations in the sector since 2017. Click to find out more.
Beginner Read Social Media
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Online Abuse – A Toolkit for the Cultural SectorAs artists and cultural organisations share more and more work online, it’s wise to consider the issues of online abuse and harassment. This guide from The Space looks at what can go wrong and how you might deal with it.
Beginner Read Video and Digital Content
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Live streaming for the arts: lo-fi and low cost optionsLive streaming an event or performance might feel unattainable, but there are low-cost and low-tech options for everyone. In this article by The Space, Jason Crouch, a freelance digital consultant with expertise in live streaming and a PhD in contemporary arts and technology, shares his tips on how to get started.
Beginner Read Video and Digital Content Websites
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Stage Text: Digital Subtitling TrainingThis free training, led by Stage Text's Programmes Systems Manager, Oliver Webster, will show you how subtitles work, talk you through the huge audience who use subtitles, and show you step-by-step how to start producing subtitles on YouTube's free platform.
Beginner Read Social Media
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How to Optimise Your Social Posts for the Visually ImpairedDo you want a larger audience to consume your social media content? Wondering how to create content that’s more accessible to people with impairments? In this article by Social Media Examiner, you’ll discover tips and tools to make your social media content accessible to everyone.
Beginner Read Email Marketing
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5 Tips for Writing Alt Text in EmailArticle from Email on Acid: One of the essential parts of an accessible email is well-executed image alt text (alternative text). That said, good alt text should be a feature of every email, regardless of whether you’re designing for accessibility.
Beginner Read Video and Digital Content
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A video is worth a million wordsArticle from Buffer: All the information needed on where your target audience hangs out and what kind of content they are looking for.
Beginner Read Video and Digital Content
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17 Engaging Video Content Types that People Love to WatchArticle from Single Grain: Stuck for ideas? Here are some examples of the types of videos you can create
Beginner Read Video and Digital Content
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How to create engaging contentArticle from Motioncue.com: The internet is saturated with content, those who think outside of the box come out on top. You need to kick it up a notch and learn how to capture your audience’s attention with engaging video content. Read these top 5 tips on how to create engaging video content that elevates your brand.
Beginner Read Email Marketing
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Email newsletters – how toDigital Pathways explains how email marketing systems enable companies and organisations to send email updates, newsletters and invitations to a list of subscribers.
Beginner Read Video and Digital Content
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Top 10 Tips for recording video on a mobile phoneArticle from Pocket-lint: Recording video has never been so easy or effortless. Here are some top tips to get you producing great content on a mobile phone.
Beginner Read Email Marketing
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How to write subject lines that get openedArticle from Whole Whale: Why send an email if no one is going to read it? Find out how to avoid this.
Beginner Read Digital Marketing
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HubSpot’s introduction to digital marketingHubSpot's one stop shop for digital marketing advice: what it is, how to do it well, and where it’s heading.
Beginner Read Websites
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WordPress Demo and InformationArticle from Opensource CMS: Want to quickly see how the open-source software WordPress works? You'll find a free and updated demo installation of WordPress here.
Beginner Read Digital Strategy
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The Value of Keeping CustomersArticle from Harvard Business Review: Amy Gallo and Jill Avery discuss customer churn rate, and how to use it.
Beginner Read Email Marketing
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Effects of List Segmentation on Email Marketing StatsArticle from Mailchimp: Does list segmentation really help email marketing stats? Mailchimp ran the numbers.
Beginner Read Email Marketing
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Email Segmentation for Nonprofits: 7 Easy Segments that Increase DonationsBeing a newsletter subscriber can be like Goldilocks and the Three Bears: One newsletter sends way too frequently, one never sends anything you want to read, and one sends just enough. Whole Whale wants you to hit the sweet spot right in between, and send just enough emails to move the needle forward on your impact.
Beginner Read Video and Digital Content
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The absolute beginners guide to making a video for YouTubeTutorial from Think Media: How to Make a YouTube Video (Beginners Tutorial)
Beginner Read Video and Digital Content
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How to get the views your videos deserve on YouTubeHow to Get More YouTube Views with vidIQ - Complete Beginner's Guide
Beginner Read Email Marketing
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Should You Say Goodbye to Inactive Subscribers?Article from Campaign Monitor: In an ideal world, every contact on a company’s email list would be active, engaged, and a frequent buyer. Unfortunately, that’s not how it always works. Subscribers grow and evolve, and some become inactive over time.
Beginner Read Social Media
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2021 Social Media Marketing Industry ReportSocial Media Examiner's 11th annual social media study, surveying more than 4,800 marketers who reveal details you won’t find anywhere else.
Beginner Read Social Media
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14 Social Media Best Practices You Should FollowArticle from Hootsuite: So much to do on social media, so little time. And so many ways to do it, too. Some right, some not-so-right. Hootsuite have some tips.
Beginner Read Search Engine Optimisation
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SEO Basics: Complete Beginner’s Guide to Search Engine OptimizationArticle from WordStream: This article is an introduction and overview of search engine optimization (SEO), a mandatory marketing tactic if you want your website to be found through search engines like Google.
Beginner Read Search Engine Optimisation
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Google’s Search Engine Optimization (SEO) Starter GuideIf you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.
Beginner Read Search Engine Optimisation
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What is SEO? By MozArticle from Moz: If you want to get to grips with the basics of SEO, you should get a lot of value from this guide.
Beginner Read Digital Marketing Digital Strategy
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HubSpot’s 12 Favourite Digital Marketing TipsArticle from HubSpot: Digital marketing, and all its sub-categories, including SEO, social media, content creation, email, and more, is critical for any company's growth in 2019.
Beginner Read Digital Marketing Digital Strategy
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Digital Marketing Institute BlogThe Digital Marketing Institute has made it their mission to transform the skills and knowledge of digital professionals on a global scale. There are three core reasons for this, find out more below.
Beginner Read Data Analytics and Insight Email Marketing
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How to Segment Email Lists for More Opens, Click-Throughs and ConversionsArticle from Zapier: Segmenting your email list helps you speak more intelligently and directly with your customers, giving them information that they want at the opportune time. And when you do it right, the payoff can be huge.
Beginner Read Digital Marketing Digital Strategy
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Learn Digital with Google GarageGet new skills for a digital world. Learn at your own pace, with flexible and personalised training courses designed to build your confidence and help you thrive.
Beginner Read Social Media
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10 Ways to Generate More Engagement with Your Social Media PostsArticle from SocialMediaToday: If you’re seeing a drop in your engagement rates, here are ten tips to spark new ideas, and help break you out of your slump.
Beginner Read Social Media
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Seven broad statements that may or may not help your museum do a bit better at social mediaArticle from Medium.com: How a thicc sheep and a chicken in trousers catapulted The Museum of English Rural Life to viral fame.