Talking to Your Customers

Talking to Your Customers

Beginner Read Digital Strategy   

Introduction to Digital Strategy

An effective digital strategy can be vital to your organisation’s success. Read on to understand the key considerations when developing yours.

   ·  1 year ago
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Beginner Read Websites   

Top Tips for Websites

Whether you're creating a brand-new site or reviewing your existing web presence completely, here are some recommendations for making your website as effective as possible.

   ·   5 months ago
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Beginner Read Case Studies    Websites   

Case Study: Higher Rhythm’s new vision and website

Higher Rhythm Ltd is a not-for-profit organisation based in Yorkshire, providing music and media industry services and opportunities across the Yorkshire region. Click here to find out how the Digital Culture Network's Roberta Beattie supported their CEO, Steven Mundin, in redefining the organisation's vision for its new website.

   ·   3 months ago
Image of drag artist Joe Black performing at Brighton Fringe Festival

Beginner Read Case Studies    Email Marketing    Social Media   

Case Study: Brighton Fringe experiments to improve audience engagement

Brighton Fringe is England's largest arts festival. The festival normally runs an annual open access, large-scale event hosted across the city of Brighton & Hove in a variety of venues. Digital Marketing Coordinator, Jamie Haas, talks us through how our Tech Champions helped the festival get in touch with their audiences online through email marketing and social media.

   ·   5 months ago
Screengrab of Mythstories website

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Case Study: Mythstories’ website gets an overhaul

Mythstories is a museum based in Shrewsbury that holds a collection of storytelling artefacts and a library of folktales. For over 20 years the museum has organised funded projects with storytelling at their heart. Much of their work is out of doors, much is with young people – encouraging them to explore the oral heritage and become young storytellers. Read on to find out how the Digital Culture Network helped rework their website.

   ·   5 months ago
Open Sky website
Case Study: Open Sky’s digital journey from creating digital content to setting up eCommerce

Open Sky Theatre is a small theatre company with big ideas based in rural Herefordshire, combining new writing with physical and digital theatre to tell powerful, moving stories based on real world events. Read on to find out how the Digital Culture Network supported Open Sky's Digital Director, Lisle Turner, in reimagining the organisation's digital strategy. Case study from December 2020.

   ·   8 months ago
Screengrab of Impact Dance's website

Beginner Read Case Studies    Websites   

Case Study: Impact Dance’s website journey

Impact Dance's main focus is to empower young people of diverse backgrounds through hip-hop dance training, mentoring, and national and international performances. Marketing and Communications Officer Clara Cowen talks us through how the London theatre company was supported by the Digital Culture Network to develop its website.

   ·   6 months ago
New site - Home page on a desktop

Beginner Read Case Studies    Websites   

Case Study: China Plate’s website redevelopment

Launched in 2006, China Plate are an independent theatre studio that work with artists, venues and festivals to develop, make and present engaging, entertaining and accessible new work. Read on to find out how the Digital Culture Network supported China Plate with the redevelopment of their website.

   ·   8 months ago
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Beginner Read Video and Digital Content   

Producing video content

This resource provides information and advice on making video content using a smartphone. As well as considerations for generating content, it contains advice on hardware, software and distribution.

   ·   1 year ago
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Beginner Read Video and Digital Content   

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How to start a Podcast by The Space

How can a small team or a small arts organisation, perhaps overstretched and always with limited funding, take their work and bring it to a wider audience through podcasting? Clare Freeman shows you how to use what you already know, how to add to your skills, and why now is the time to make an arts podcast.

6 months ago
Two people in theatre production launching mini rocket surrounded by smoke on stage

Beginner Read Video and Digital Content   

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The Space’s Digital Rights Toolkit

There may be a piece or production your organisation has created that is crying out for a wider audience or a longer life online. But everyone wanting to share or make digital arts content faces the same hurdle: clearing the rights in their work so it can be seen on TV, in cinemas or online. The Space has been working on an initiative to develop more guidance to organisations in the sector since 2017. Click to find out more.

6 months ago
Performer being filmed dancing on stage

Beginner Read Social Media   

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Online Abuse – A Toolkit for the Cultural Sector

As artists and cultural organisations share more and more work online, it’s wise to consider the issues of online abuse and harassment. This guide from The Space looks at what can go wrong and how you might deal with it.

9 months ago
Image of smartphone filming a band on stage

Beginner Read Video and Digital Content   

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Live streaming for the arts: lo-fi and low cost options

Live streaming an event or performance might feel unattainable, but there are low-cost and low-tech options for everyone. In this article by The Space, Jason Crouch, a freelance digital consultant with expertise in live streaming and a PhD in contemporary arts and technology, shares his tips on how to get started.

9 months ago
People viewing exhibition in art gallery

Beginner Read Video and Digital Content    Websites   

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Stage Text: Digital Subtitling Training

This free training, led by Stage Text's Programmes Systems Manager, Oliver Webster, will show you how subtitles work, talk you through the huge audience who use subtitles, and show you step-by-step how to start producing subtitles on YouTube's free platform.

12 months ago
Group of dancers performing in a field

Beginner Read Social Media   

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How to Optimise Your Social Posts for the Visually Impaired

Do you want a larger audience to consume your social media content? Wondering how to create content that’s more accessible to people with impairments? In this article by Social Media Examiner, you’ll discover tips and tools to make your social media content accessible to everyone.

12 months ago

Beginner Read Email Marketing   

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5 Tips for Writing Alt Text in Email

Article from Email on Acid: One of the essential parts of an accessible email is well-executed image alt text (alternative text). That said, good alt text should be a feature of every email, regardless of whether you’re designing for accessibility.

1 year ago
Video camera filming person

Beginner Read Video and Digital Content   

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How to create engaging content

Article from Motioncue.com: The internet is saturated with content, those who think outside of the box come out on top. You need to kick it up a notch and learn how to capture your audience’s attention with engaging video content. Read these top 5 tips on how to create engaging video content that elevates your brand.

1 year ago
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Beginner Read Email Marketing   

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Email newsletters – how to

Digital Pathways explains how email marketing systems enable companies and organisations to send email updates, newsletters and invitations to a list of subscribers.

1 year ago
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Beginner Read Websites   

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WordPress Demo and Information

Article from Opensource CMS: Want to quickly see how the open-source software WordPress works? You'll find a free and updated demo installation of WordPress here.

1 year ago
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Beginner Read Email Marketing   

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Email Segmentation for Nonprofits: 7 Easy Segments that Increase Donations

Being a newsletter subscriber can be like Goldilocks and the Three Bears: One newsletter sends way too frequently, one never sends anything you want to read, and one sends just enough. Whole Whale wants you to hit the sweet spot right in between, and send just enough emails to move the needle forward on your impact.

1 year ago
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Beginner Read Email Marketing   

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Should You Say Goodbye to Inactive Subscribers?

Article from Campaign Monitor: In an ideal world, every contact on a company’s email list would be active, engaged, and a frequent buyer. Unfortunately, that’s not how it always works. Subscribers grow and evolve, and some become inactive over time.

1 year ago
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Beginner Read Digital Strategy   

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Digital Engagement Framework

Article from Digital Engagement Framework: Identify the value creation opportunities of digital engagement for your organisation and develop your strategies, processes and technologies.

1 year ago