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Article from HubSpot: In the marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. On the other hand, it can incentivize your team to prioritize your company’s needs over your customers’ needs.

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Article from Single Grain: Stuck for ideas? Here are some examples of the types of videos you can create

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Article from Motioncue.com: The internet is saturated with content, those who think outside of the box come out on top. You need to kick it up a notch and learn how to capture your audience’s attention with engaging video content. Read these top 5 tips on how to create engaging video content that elevates your brand.

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Article from the space: Resources from training sessions in digital policy and planning for senior arts leaders.

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This self-assessment tool provides a practical framework for improving your organisation’s digital strategy, planning and activities.

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Article from Web Analytics World: Chris Elvery explores a key component of any online business: your digital strategy.

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Article from HubSpot: Advice, tips, and real-world examples from seasoned leaders to help ease that occasionally rocky transition from contributor to manager.

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Article from Yourcoach.be: Once you've charted to outlines of your project, it's time to set specific intermediary goals. With the SMART checklist, you can evaluate your objectives.

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Tutorial from Think Media: How to Make a YouTube Video (Beginners Tutorial)

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How to Get More YouTube Views with vidIQ - Complete Beginner's Guide

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Social Media Examiner's 11th annual social media study, surveying more than 4,800 marketers who reveal details you won’t find anywhere else.

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Article from Digital Engagement Framework: Identify the value creation opportunities of digital engagement for your organisation and develop your strategies, processes and technologies.

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Article from HubSpot: Seven digital marketing strategies to help their teams and businesses grow, plus free content templates.

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Article from Digital Marketer: Multi-level insights and strategy for anyone looking to hone their current skills and get up to speed on the latest in digital marketing.

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Article from Backlinko: If you want to make sure that your technical SEO is up to speed, you should get a lot of value from the below guide.

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Article from HubSpot: Digital marketing, and all its sub-categories, including SEO, social media, content creation, email, and more, is critical for any company's growth in 2019.

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The Digital Marketing Institute has made it their mission to transform the skills and knowledge of digital professionals on a global scale. There are three core reasons for this, find out more below.

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Get new skills for a digital world. Learn at your own pace, with flexible and personalised training courses designed to build your confidence and help you thrive.

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How can we begin to advocate for the value of digital work in our museums? Digital Pathways set out ways you may try to convince senior management.