Digital Leadership and Strategy

Digital Leadership and Strategy

Beginner Read Digital Strategy   

Introduction to Digital Strategy

An effective digital strategy can be vital to your organisation’s success. Read on to understand the key considerations when developing yours.

   ·  4 years ago

Beginner Read Email Marketing   

Segmentation Audience Personas

Personas are fictional representations of people within your audience or customer base. In this article, we explore how personas work where resources in terms of time and budgets are limited. If you don’t have time or money for a major project, this article will show you what a lo-fi, low-cost version of personas look like and how can creating personas add value.

   ·   1 year ago

Intermediate Read Digital Strategy   

Limited resources? Do less and achieve more.

Do you often find yourself juggling 10 different tasks at once? Do you find you are not doing things as well as you know you could? This article will help you to streamline your marketing and redirect focus towards feasible and sustainable goals.

   ·   1 year ago

Beginner Read Digital Strategy   

Cyber Security 101

Cyber security is a critical, yet often overlooked, aspect of your strategy. Understanding what you and your organisation can do to protect your online and off-line systems and networks will help protect your data from theft and damage. In this article we'll explore how you can protect yourself and your organisation.

   ·   2 years ago

Intermediate Read Digital Strategy   

3 Prioritisation Techniques for Arts Marketeers

The role of prioritisation tools has become increasingly vital for creative and cultural organisations. This article explores the Value vs Effort, The Kano Model, and MoSCoW methods and how these tools can support more efficient and effective marketing plans.

   ·   1 year ago

Beginner Read

Case Study: DanceEast getting dance into classrooms

DanceEast is a dance organisation based in Ipswich, working locally, regionally and nationally. Lucy Bayliss, their Head of Creative Programmes, tells us how they employed digital technology to get their dance programmes into classrooms.

   ·   3 years ago

Beginner Read Digital Strategy   

Digital Culture Award Winner case study: Open Clasp

Winners of a Special Commendation for the impact of their digital content distribution strategy at the 2022 Digital Culture Awards, Open Clasp Theatre Company tell the story of their ‘Changing the World One Play at a Time’ project.

   ·   2 years ago

Beginner Read Digital Strategy   

Digital Culture Award Winner case study: NSDF

National Student Drama Festival, winners of the 2022 Digital Culture Awards Digital Trailblazer category, tell us their winning story of expanding their reach with digital transformation.

   ·   2 years ago