Five recommendations to help improve your digital marketing performance.

Do you have a good understanding of which parts of your digital strategy are working? Our diagnostic will help you assess and improve your activities.

These top tips will help you improve and develop your approach to digital strategy and planning.

Personas are fictional representations of people within your audience or customer base. In this article, we explore how personas work where resources in terms of time and budgets are limited. If you don’t have time or money for a major project, this article will show you what a lo-fi, low-cost version of personas look like and how can creating personas add value.

Do you often find yourself juggling 10 different tasks at once? Do you find you are not doing things as well as you know you could? This article will help you to streamline your marketing and redirect focus towards feasible and sustainable goals.

This article aims to provide compelling reasons why creative and cultural organisations and individuals should continue to put emphasis on their digital strategy so that they can adapt to change and drive better results.

Cyber security is a critical, yet often overlooked, aspect of your strategy. Understanding what you and your organisation can do to protect your online and off-line systems and networks will help protect your data from theft and damage. In this article we'll explore how you can protect yourself and your organisation.

The role of prioritisation tools has become increasingly vital for creative and cultural organisations. This article explores the Value vs Effort, The Kano Model, and MoSCoW methods and how these tools can support more efficient and effective marketing plans.

Meet 'Digital Inclusion' category Winners Sense and learn about their inclusive dance film 'Moving Portraits', made in collaboration with dancers who are deafblind and/or are living with complex disabilities.

Learn how the first 'Tech Champion’s Choice' Winners - LeftCoast - are embedding digital technology & skills development into the heart of their operations to build robust a foundation for a sustainable future.

Learn about Julie Nicholson and her work at Digital Voice to amplify the voices of marginalised people and groups. Julie was named the 'Digital Ambassador' category Winner for the DigitalMe project.

Learn how 'Being Social' category Winners Crab Museum developed a truly unique social presence that has seen them grow their loyal online & physical audience.

Learn more about DaDa’s 'Digital Transformation' winning research & development project, which explored the use of augmented reality holograms to provide BSL interpretation for non-traditional theatre.

DanceEast is a dance organisation based in Ipswich, working locally, regionally and nationally. Lucy Bayliss, their Head of Creative Programmes, tells us how they employed digital technology to get their dance programmes into classrooms.

Winners of a Special Commendation for the impact of their digital content distribution strategy at the 2022 Digital Culture Awards, Open Clasp Theatre Company tell the story of their ‘Changing the World One Play at a Time’ project.

Michael Hardy, winner of the 2022 Digital Culture Awards category for Emerging Digital Leader, tells us all about what made him a winner.

Open Sky, winners of the 2022 Digital Culture Award Digital Inclusion category for their ‘Micro Plays’ project, tell us their winning story.

National Student Drama Festival, winners of the 2022 Digital Culture Awards Digital Trailblazer category, tell us their winning story of expanding their reach with digital transformation.

When creating work for the public, you’ve got a responsibility to make sure everyone can use it the way you intended them to. This article will detail step-by-step how to create an accessibility statement for your website.

A webinar for creative and cultural organisations looking to streamline their marketing and redirect focus towards more sustainable and certain goals.

A webinar for creative and cultural organisations and individual practitioners to learn about website sustainability and how to reduce their digital carbon footprint.

A webinar for creative and cultural organisations or individual practitioners who are looking to develop and improve their email marketing.

A webinar for creative and cultural organisations or individual practitioners looking to increase their chances of success online.

A webinar for arts and culture organisations to learn how to navigate employing and working with the best freelancer for the job.

A webinar for arts and culture organisations to learn how to utilise mobile marketing to increase awareness and improve engagement.

This webinar is presented by Julia Lawrence and was designed to help arts and cultural organisations intending to work with young people online.

Join us as we discuss how organisations have successfully diversified income streams and what the pandemic means for future business models.

Join us as we discuss what new digital skills the cultural workforce needs and how organisations can harness them.

Join us as we discuss the current and future implications of changes in audience behaviours and consumption patterns.

Join us to discuss how recent experiences of moving content to digital have changed the way we connect with audiences, now and in the future.