Beginner Read Data Analytics and Insight
What can you learn from the data your organisation holds? Read on to understand how to get started on analysing your data and using it to effect positive change.
Beginner Read Box Office and Ticketing Customer Relationship Management CRM
Understanding your audience data can be your ticket to success. Read on to find out how to make the most of what your customers tell you.
Beginner Read Websites
Whether you're creating a brand-new site or reviewing your existing web presence completely, here are some recommendations for making your website as effective as possible.
Beginner Read Data Analytics and Insight Social Media
Here are some essential tips on why you should be using your social media analytics to inform your content strategies.
Beginner Read Data Analytics and Insight
Explore our top tips for embracing Data Analytics & Insight in your organisation.
Beginner Read Customer Relationship Management CRM
Five tips for implementing a new Customer Relationship Management system to improve results all round.
Beginner Read Customer Relationship Management CRM
Customer Relationship Management is all about keeping the customer satisfied: our checklist will help you put them at the heart of your services.
Beginner Read Data Analytics and Insight
Do you have a good understanding of your organisation's data analytics tools? Our checklist will help you assess and improve your audience insight.
Intermediate Read Data Analytics and Insight
Did you see a spike in your February website traffic? James Akers, Tech Champion for Data Analytics and Insight, explains what caused it, why it's a problem and how you can filter it out of your reports.
Beginner Read Box Office and Ticketing Customer Relationship Management CRM
It's never been more important to ensure you are using technology that can immediately add value and grow with your organisation over the years. Understanding which companies to approach and how to articulate your requirements to them is a key step in making the right decision.
Beginner Read Websites
SSL Security certificates play an important role in protecting your website. So, what are they and how do you get the right one for your website? This article will tell you all you need to know.
Beginner Read Webinars
This webinar explores A/B testing tools which can help improve websites and the effectiveness of email campaigns.
Intermediate Read Webinars Data Analytics and Insight Search Engine Optimisation Search Engine Marketing
A webinar for arts and cultural organisations to learn how to gather and analyse data using free SEO and PPC tools and software.
Learn how a strong website content strategy will bring about the best results for your site.
Beginner Read Webinars Data Analytics and Insight
A webinar for arts and cultural organisations to learn how to set objectives, find the right channels and prove return on investment.
Intermediate Read Webinars Data Analytics and Insight
Learn how Google Tag Manager can help track relevant objectives for your organisation and improve website performance
Beginner Read Webinars Data Analytics and Insight
Learn how to improve the data quality in Google Analytics and customise your account to unlock actionable insight for your organisation
Beginner Read Search Engine Marketing
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The Definitive Google Ad Grants GuideArticle from Anuncia: One of the most comprehensive guides to Google Ad Grants online. Here you’ll find everything you need to know about how your non-profit can benefit from up to $120,000 per year in free Google advertising via the Google for Nonprofits program.
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How to audit your Google Analytics accountIs your Google Analytics configured in context to your organisation? With a standard implementation you may be missing out on useful insight and have difficulty navigating the available data.
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Google Analytics for absolute beginnersWhat, why and how Arts and Culture organisations can use Google Analytics. Have you heard about Google Analytics but don’t know where to start? Learn the basics of Google.
Beginner Read Search Engine Marketing
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How to Apply for the Google Ad Grant in 5 Easy StepsArticle from Whole Whale: Most grant applications for your nonprofit are long, complicated, and stress-inducing for your entire development team. Not the Google Ad Grant: Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords).
Beginner Read Search Engine Marketing
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6 Steps to Building a Brilliant Paid Search Account StructureArticle from Word Stream: Building out a Google Ads account structure is not as intimidating as it may appear. Yes, the Google Ads interface can be a bit tricky to navigate at times, but this step-by-step guide will walk you through everything you need to do to create a well-structured account.
Beginner Read Data Analytics and Insight Social Media
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Join the ‘Culture Insight Professionals network (UK)’CIP is a network of researchers & data practitioners working within public-facing arts and cultural institutions and heritage organisations in the UK.
Beginner Read Data Analytics and Insight
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Are you getting the most out of your data?Jennifer Bruzas, Digital Analyst at AnalogFolk shares 3 key pointers around how to get more from data sets and data teams.
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Guide to the General Data Protection Regulation (GDPR)Article from Information Commissioner's Office: Summarising the key points you need to know, frequently asked questions, and practical checklists to help you comply.
Beginner Read Websites
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Ultimate Guide to EU Cookie LawsArticle from PrivacyPolicies: The EU Cookie Legislation requires 4 actions from website owners who use cookies. Here's a guide on how to handle them.
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How to Segment Email Lists for More Opens, Click-Throughs and ConversionsArticle from Zapier: Segmenting your email list helps you speak more intelligently and directly with your customers, giving them information that they want at the opportune time. And when you do it right, the payoff can be huge.
Beginner Read Digital Marketing Digital Strategy
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