Understanding your audience data can be your ticket to success. Read on to find out how to make the most of what your customers tell you.

Whether you're creating a brand-new site or reviewing your existing web presence completely, here are some recommendations for making your website as effective as possible.

Are you reviewing your social media performance? Social media analytics can inform your content strategies and help you to create great, engaging content.

This article is aimed at anyone who wants to improve the effectiveness of their website and improve the experience of their website visitors.

Explore our top tips for embracing Data Analytics & Insight in your organisation.

It's never been more important to ensure you are using technology that can immediately add value and grow with your organisation over the years. Understanding which companies to approach and how to articulate your requirements to them is a key step in making the right decision.

Five tips for implementing a new Customer Relationship Management system to improve results all round.

Customer Relationship Management is all about keeping the customer satisfied: our checklist will help you put them at the heart of your services.

Do you have a good understanding of your organisation's data analytics tools? Our checklist will help you assess and improve your audience insight.

Social media tracking pixels are a powerful tool for marketers working in the arts and culture sector. But how do they work? How can they support and improve your paid advertising? And are there any drawbacks you need to be aware of? This article will answer these questions and give you a better understanding of a social media 'pixel'.

In this article we explain the data in each reporting section of Google Analytics 4 and how those sections can be used to understand how your website is performing and what your users are doing.

In this article, we explain the steps to set up and configure the digital analytics platform Google Analytics 4 with Spektrix to enhance your reporting with eCommerce data.

Excel is arguably the most powerful software at sorting data into meaningful categories and the go-to tool for most marketers and data analysts, particularly when it comes to reporting. This article will introduce you to ten functions, formulas and shortcuts to try next time you are manipulating your metrics.  

In this article we have covered key social media metrics and recommended next steps.

In this article, we explore Google Looker Studio (formerly Google Data Studio) and how it can be used to create interactive and shareable reports to help you see how you are performing, if you're on track to reach your objectives, and identify opportunities for change.

In this article we explain what UTM Parameters are and why they're useful for creative and cultural organisations and individuals to consider using.

Google Analytics 4 is the brand new web analytics platform from Google. This article explains what it is, the key differences to the old Google Analytics version, and how arts and culture organisations could utilise it.

Learn how 'Using Data' category Winners Watershed developed new data-informed inclusion strategies by embracing a new framework for data collection & analysis.

Join Sound and Music, winners of the 2022 Digital Culture Award Data Driven category, as they tell their winning story about using data to understand engagement barriers and create new music.

SSL Security certificates play an important role in protecting your website. So, what are they and how do you get the right one for your website? This article will tell you all you need to know.

This article will help you to understand the accuracy of survey data, setting survey targets, and how to make your data more representative.

A webinar for creative and cultural organisations to learn how Google Tag Manager can be used to enhance Google Analytics 4 data.

A webinar for creative and cultural organisations to learn the advanced configuration options and custom reporting abilities of Google Analytics.

A webinar for creative and culture organisations who wish to create, configure and install Google Analytics 4.

A webinar for arts and culture organisations to learn how to define and track the metrics for different audience actions.

A webinar to help arts and culture organisations plan for the changes to Google Analytics coming in 2023.

A webinar for arts and culture organisations to understand how to bring together data and tell a story with visualisation tools.

A webinar for arts and culture organisations to understand how their new or fledgling ticketing operation can help them grow.

A webinar for arts and and culture organisations to learn about upcoming changes to how users are tracked online and how this will impact them

This webinar explores A/B testing tools which can help improve websites and the effectiveness of email campaigns.

This webinar explores A/B testing tools which can help improve websites and the effectiveness of email campaigns.

A webinar for arts and cultural organisations to learn how to gather and analyse data using free SEO and PPC tools and software.

Learn how a strong website content strategy will bring about the best results for your site.

A webinar for arts and cultural organisations to learn how to set objectives, find the right channels and prove return on investment.

Learn how Google Tag Manager can help track relevant objectives for your organisation and improve website performance

Learn how to improve the data quality in Google Analytics and customise your account to unlock actionable insight for your organisation