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Webinar recording – ‘Test and trace’ to tried and tested – the future of your admission system



About the webinar

Since March 2020, many organisations have had to significantly change the way they work, not only to meet government regulations, but also to make sure customers feel safe upon return to venues. Whilst these changes may have presented challenges, they also open up opportunities for income generation and to gather valuable visitor attendance insight.

Join us for this one-hour webinar where Phil Lofthouse, the Digital Culture Network’s  Tech Champion for Box Office,  Ticketing & CRM will explore how you could assess the customer experience of your online booking system.  He will also consider updates you could make to your booking path to improve engagement and make sure your customers have all the information they need to make informed decisions.

This session was presented as part of Leeds Digital Festival 2021.

You will learn

  • How to assess the customer experience of your booking path and how to avoid creating barriers to entry
  • Ways to grow your fledgling ticketing operation
  • How to use ticketing to boost donations
  • Using your booking path and data to influence customer behaviour

Resources and links

Download a copy of the presentation used in the webinar.

Tools mentioned during the webinar

Hotjar and Crazy Egg are both session recording software, which make it easy to go beyond traditional web analytics and understand what users are really doing on your site.

Zapier is a tool that can move data between your web apps automatically, so you can focus on your most important work. Many similar platforms are available, but Zapier is particularly popular with ticketing platforms.

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.

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