Intermediate Read Audience targeting: Grow your website by targeting your perfect audience
In this article, you will learn how to effectively target your ideal audience through Search Engine Optimisation by understanding audience segmentation and search intent.
Beginner Read SEO Ideas for Museums, Theatres, Libraries and Other Cultural Organisations
This resource concentrates on tips and ideas to help organisations improve the visibility of their websites on Google Search Results Page (SERP). The resource is particularly suited to organisations and individuals within the creative and cultural sector.
Beginner Read What is Search Engine Optimisation (SEO) and will it work for me?
This article provides an overview of what Search Engine Optimisation (SEO) is, how it works, and how it can benefit your organisation.
Beginner Read Webinar recording – Demystifying SEO: Actionable approaches for the cultural sector
Discover practical approaches to SEO for the cultural sector, including increasing visibility and leveraging Google’s rich results.
Beginner Read Long-tail vs short-tail keywords. Layering your keywords in order to climb search engine results pages (SERPs)
How to choose the right keywords to improve your online visibility and website ranking.
Beginner Read Testing and improving your website structure and content
This article is aimed at anyone who wants to improve the effectiveness of their website and improve the experience of their website visitors.
Beginner Read Jargon Busters
In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.
Beginner Read Webinar recording – Tips for success with Google Ads
A webinar for arts and culture organisations to learn how to get the most from Google Ads.
Beginner Read Webinar recording – Sourcing and supporting the perfect freelancer
A webinar for arts and culture organisations to learn how to navigate employing and working with the best freelancer for the job.
Beginner Read What is Search Engine Optimisation (SEO)?
Previous SEO Tech Champion, Hansel, for an overview of exactly what we mean by Search Engine Optimisation. Be inspired to develop new strategies for improving the quality of your website traffic.
Beginner Read How to use Google Business Profile – 2023 Guide
This article is a best practice guide for creative and cultural organisations who want to manage and optimise their Google Business Profile.
Beginner Read Introduction to Search Engine Optimisation
Search Engine Optimisation can be a valuable tool for boosting your organisation’s online presence. Read on to find out why.
Beginner Read Webinar recording – SEO explained in one hour
A one-hour crash course for arts and cultural organisations to learn everything they need to know about SEO.
Intermediate Read Webinar recording – Using data to make smarter SEO and PPC decisions
A webinar for arts and cultural organisations to learn how to gather and analyse data using free SEO and PPC tools and software.
