Intermediate Read Search Engine Optimisation
In this article, you will learn how to effectively target your ideal audience through Search Engine Optimisation by understanding audience segmentation and search intent.
Attachments:
Download: Excel Functions (151Kb)
Download: Using Data To Make Smarter SEO & PPC Decisions (2017Kb)
In this article
In this one-hour webinar Syed Rahman, previous Tech Champion for Search Engine Optimisation and Search Engine Marketing, gives you tips and tricks for getting the most out of your data. The focus is on data pulled from Search Engine Optimisation (SEO) and Pay Per Click (PPC) tools and how you can make smarter decisions using that data.
The current Digital Culture Network Tech Champions for Search Engine Optimisation and Search Engine Marketing are Monica Thomas and Muhammad Momin.
Download the presentation used in the webinar
Download the Excel Functions spreadsheet used in the webinar
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
Intermediate Read Search Engine Optimisation
In this article, you will learn how to effectively target your ideal audience through Search Engine Optimisation by understanding audience segmentation and search intent.
Beginner Read Search Engine Marketing/ Search Engine Optimisation
In this article, we will look at the most common issues organisations face when trying to access a Google Ad Grants account. It will help you troubleshoot issues including understanding if your organisation already has an account and how to regain access to it, problems registering for a new account, being charged unnecessarily or reactivating a suspended account.
Beginner Read Data Analytics and Insight
What can you learn from the data your organisation holds? Read on to understand how to get started on analysing your data and using it to effect positive change.
Beginner Read Audience Data Collection and Evaluation
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Jack Roscoe, the Digital Culture Network Tech Champion for Audience Data Collection and Evaluation.
Beginner Read Digital Marketing Digital Strategy
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Ollie Couling, the Digital Culture Network Tech Champion for Digital Marketing and Strategy.
Beginner Read Social Media
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews the Digital Culture Network Tech Champions Katy Farrell and Nicola Barratt who specialise in Social Media.