In this article

Digital Culture Network

Intermediate Read

Webinar recording – Using data to make smarter SEO and PPC decisions

Attachments:

Excel Functions (151Kb)

Using Data To Make Smarter SEO & PPC Decisions (2017Kb)

In this article

About the webinar

In this one-hour webinar Syed Rahman, previous Tech Champion for Search Engine Optimisation and Search Engine Marketing, gives you tips and tricks for getting the most out of your data. The focus is on data pulled from Search Engine Optimisation (SEO) and Pay Per Click (PPC) tools and how you can make smarter decisions using that data.

The current Digital Culture Network Tech Champion for Search Engine Optimisation and Search Engine Marketing is Hansel McKoy.

You will learn:

What types of data you can get
Where to find your data
How to make the most of Google Sheets
How to make the most of Dashboards

Resources and links

Download the presentation used in the webinar

Download the Excel Functions spreadsheet used in the webinar

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn for the latest updates.

Tags

Making the Most Out of Your Data Growing Your Audiences

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_hjIncludedInPageviewSample	HotJar	This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's pageview limit.	30 minutes
_hjIncludedInSessionSample	HotJar	This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit.	30 minutes
_hjAbsoluteSessionInProgress	HotJar	This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.	30 minutes
_clck	Clarity		1 year

Webinar recording – Using data to make smarter SEO and PPC decisions

About the webinar

You will learn:

Resources and links

Further Support

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