A webinar for arts and cultural organisations to learn how to gather and analyse data using free SEO and PPC tools and software.
Webinar recording – SEO explained in one hour
In this article
About the webinar
In this one-hour webinar Syed Rahman, previous Tech Champion for Search Engine Optimisation and Search Engine Marketing, explains the fundamentals of Search Engine Optimisation (SEO). The session has been designed as a primer to SEO and will give you the knowledge and know-how you need to make decisions about your SEO, whether it’s planning your strategy, finding an agency or making changes yourself.
The current Digital Culture Network Tech Champions for Search Engine Optimisation and Search Engine Marketing are Monica Thomas and Muhammad Momin.
You will learn
- How SEO fits into your strategy
- How to complete Keyword Research
- What Searcher Satisfaction is, and how it affects your SEO
- What to optimise on your website
- The basic elements of Technical SEO
- The importance of Link Building
Resources and links
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
More by the author
Beginner Read Email Marketing
Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.
Understanding your audience data can be your ticket to success. Read on to find out how to make the most of what your customers tell you.