Search Engine Marketing Archives

Row of people balancing tea cups on their arms

Explore our step-by-step guide to auditing your Google Ads account and use it to optimise and enhance one of your essential tools.

Digital Culture Network

· 1 year ago

Beginner Read Search Engine Marketing

Getting Started with Google Ads

This step-by-step guide will take you from having no Google Ads account through to setting up your first full campaign.

Digital Culture Network

· 6 months ago

Online privacy and the impact on advertising by James Akers

Beginner Read Webinars Data Analytics and Insight Search Engine Marketing

Webinar recording – Online privacy and the impact on advertising

A webinar for arts and and culture organisations to learn about upcoming changes to how users are tracked online and how this will impact them

James Akers

· 3 weeks ago

Intermediate Read Webinars Data Analytics and Insight Search Engine Optimisation Search Engine Marketing

Webinar recording – Using data to make smarter SEO and PPC decisions

A webinar for arts and cultural organisations to learn how to gather and analyse data using free SEO and PPC tools and software.

Digital Culture Network

· 9 months ago

Digital marketing related words spelt out using Scrabble letters

Beginner Read Search Engine Marketing

External Link

The Definitive Google Ad Grants Guide

Article from Anuncia: One of the most comprehensive guides to Google Ad Grants online. Here you’ll find everything you need to know about how your non-profit can benefit from up to $120,000 per year in free Google advertising via the Google for Nonprofits program.

1 year ago

Beginner Read Search Engine Marketing

External Link

How to Apply for the Google Ad Grant in 5 Easy Steps

Article from Whole Whale: Most grant applications for your nonprofit are long, complicated, and stress-inducing for your entire development team. Not the Google Ad Grant: Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords).

1 year ago

Beginner Read Search Engine Marketing

External Link

6 Steps to Building a Brilliant Paid Search Account Structure

Article from Word Stream: Building out a Google Ads account structure is not as intimidating as it may appear. Yes, the Google Ads interface can be a bit tricky to navigate at times, but this step-by-step guide will walk you through everything you need to do to create a well-structured account.

1 year ago

Name	Provider	Why do we use this?	Expiry
_ga	Google Analytics	These help us count how many people visit digitalculturenetwork.org.uk by tracking if you’ve visited before	2 years
_gid	Google Analytics	These help us count how many people visit digitalculturenetwork.org.uk by tracking if you’ve visited before	24 hours
_hjid	HotJar	Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.	365 days
_hjDonePolls	HotJar	Hotjar cookie that is set once a visitor completes a survey using the On-site Survey widget. It is used to ensure that the same survey does not reappear if it has already been filled in.	365 days
_hjMinimizedPolls	HotJar	Hotjar cookie that is set once a visitor minimizes an On-site Survey widget. It is used to ensure that the widget stays minimized when the visitor navigates through your site.	365 days
_hjRecordingLastActivity	HotJar	This should be found in Session storage (as opposed to cookies). This gets updated when a visitor recording starts and when data is sent through the WebSocket (the visitor performs an action that Hotjar records).	Session
_hjTLDTest	HotJar	When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.	Session
_hjUserAttributesHash	HotJar	User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated.	Session
_hjCachedUserAttributes	HotJar	This cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. These attributes will only be saved if the user interacts with a Hotjar Feedback tool.	Session
_hjLocalStorageTest	HotJar	This cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie. The data stored in_hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created.	Under 100 ms
_hjIncludedInPageviewSample	HotJar	This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's pageview limit.	30 minutes
_hjIncludedInSessionSample	HotJar	This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit.	30 minutes
_hjAbsoluteSessionInProgress	HotJar	This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.	30 minutes
_clck	Clarity		1 year