Beginner Read Search Engine Marketing
Explore our step-by-step guide to auditing your Google Ads account and use it to optimise and enhance one of your essential tools.
Beginner Read Search Engine Optimisation Search Engine Marketing
This article is a best practice guide for arts and culture organisations who want to manage and optimise their Google My Business profile.
Beginner Read Search Engine Marketing
This step-by-step guide will take you from having no Google Ads account through to setting up your first full campaign.
Beginner Read Webinars Digital Marketing Digital Strategy Search Engine Optimisation Search Engine Marketing Video and Digital Content Websites
A webinar for arts and culture organisations to learn how to navigate employing and working with the best freelancer for the job.
Beginner Read Webinars Digital Marketing Search Engine Marketing Websites
A webinar for arts and culture organisations to learn how to utilise mobile marketing to increase awareness and improve engagement.
Beginner Read Webinars Data Analytics and Insight Search Engine Marketing
A webinar for arts and and culture organisations to learn about upcoming changes to how users are tracked online and how this will impact them
Intermediate Read Webinars Data Analytics and Insight Search Engine Optimisation Search Engine Marketing
A webinar for arts and cultural organisations to learn how to gather and analyse data using free SEO and PPC tools and software.
Beginner Read Search Engine Marketing
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The Definitive Google Ad Grants GuideArticle from Anuncia: One of the most comprehensive guides to Google Ad Grants online. Here you’ll find everything you need to know about how your non-profit can benefit from up to $120,000 per year in free Google advertising via the Google for Nonprofits program.
Beginner Read Search Engine Marketing
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How to Apply for the Google Ad Grant in 5 Easy StepsArticle from Whole Whale: Most grant applications for your nonprofit are long, complicated, and stress-inducing for your entire development team. Not the Google Ad Grant: Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords).
Beginner Read Search Engine Marketing
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6 Steps to Building a Brilliant Paid Search Account StructureArticle from Word Stream: Building out a Google Ads account structure is not as intimidating as it may appear. Yes, the Google Ads interface can be a bit tricky to navigate at times, but this step-by-step guide will walk you through everything you need to do to create a well-structured account.
