Beginner Read Webinar recording – Setting up your first Google Ads campaign to drive website traffic
A webinar for creative and cultural organisations wanting to set up a Google Ads campaign
Beginner Read Troubleshooting Google Ad Grants access issues
In this article, we will look at the most common issues organisations face when trying to access a Google Ad Grants account. It will help you troubleshoot issues including understanding if your organisation already has an account and how to regain access to it, problems registering for a new account, being charged unnecessarily or reactivating a suspended account.
Beginner Read Getting Started with Google Ads
Google Ads is a staple platform used in online marketing all over the world. Most marketers turn to it first and rely on it to give them the boost they need. Nowadays, Google can be considered as the dominating brand on the internet, so it makes sense to start there. This guide will explain all you need to know about Google Ads.
Beginner Read Webinar recording – Choosing a paid advertising platform: a Google, Meta & TikTok ads overview
A webinar for cultural and creative organisations and individuals to understand the main differences between three paid advertising platforms: Google Ads, Facebook Ads and TikTok Ads. Learn which platform is best for the growth of your organisation.
Beginner Read Long-tail vs short-tail keywords. Layering your keywords in order to climb search engine results pages (SERPs)
How to choose the right keywords to improve your online visibility and website ranking.
Beginner Read Jargon Busters
In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.
Beginner Read Webinar recording – Tips for success with Google Ads
A webinar for arts and culture organisations to learn how to get the most from Google Ads.
Beginner Read Webinar recording – Sourcing and supporting the perfect freelancer
A webinar for arts and culture organisations to learn how to navigate employing and working with the best freelancer for the job.
Beginner Read Webinar recording – Mobile marketing 101: Using mobile to connect to your audience
A webinar for arts and culture organisations to learn how to utilise mobile marketing to increase awareness and improve engagement.
Beginner Read How to use Google Business Profile – 2023 Guide
This article is a best practice guide for creative and cultural organisations who want to manage and optimise their Google Business Profile.
Beginner Read Webinar recording – Online privacy and the impact on advertising
A webinar for arts and and culture organisations to learn about upcoming changes to how users are tracked online and how this will impact them
Intermediate Read Webinar recording – Using data to make smarter SEO and PPC decisions
A webinar for arts and cultural organisations to learn how to gather and analyse data using free SEO and PPC tools and software.
Beginner Read Google Ads: A Diagnostic Checklist
Explore our step-by-step guide to auditing your Google Ads account and use it to optimise and enhance one of your essential tools.
