How to use Google Business Profile – 2023 Guide
This article is a best practice guide for creative and cultural organisations who want to manage and optimise their Google Business Profile.
· 3 years ago
Webinars
Case Studies
Digital Accessibility
Audience Data Collection and Evaluation
Box Office and Ticketing
Customer Relationship Management CRM
Data Analytics and Insight
Email Marketing
Digital Marketing
Digital Strategy
eCommerce and Merchandising
Search Engine Optimisation
Search Engine Marketing/ Search Engine Optimisation
Social Media
Video and Digital Content
Websites
Case Studies
Digital Accessibility
Audience Data Collection and Evaluation
Box Office and Ticketing
Customer Relationship Management CRM
Data Analytics and Insight
Email Marketing
Digital Marketing
Digital Strategy
eCommerce and Merchandising
Search Engine Optimisation
Search Engine Marketing/ Search Engine Optimisation
Social Media
Video and Digital Content
Websites
Search Engine Marketing/ Search Engine Optimisation
Beginner Read Search Engine Marketing/ Search Engine Optimisation
One of the most common topics the Digital Culture Network is asked about is how to manage and make the most of the Google Ad Grants programme, so we've put together our top 7 tips to set you up for success. They cover the most important considerations for getting as much out of your campaigns as possible.
Long-tail vs short-tail keywords. Layering your keywords in order to climb search engine results pages (SERPs)
How to choose the right keywords to improve your online visibility and website ranking.
· 10 months ago
Beginner Read Search Engine Marketing/ Search Engine Optimisation
Google Ads: A Diagnostic Checklist
Explore our step-by-step guide to auditing your Google Ads account and use it to optimise and enhance one of your essential tools.
Beginner Read Box Office and Ticketing Customer Relationship Management CRM Data Analytics and Insight Email Marketing Digital Marketing Digital Strategy eCommerce and Merchandising Search Engine Optimisation Search Engine Marketing/ Search Engine Optimisation Social Media Video and Digital Content Websites
Jargon Busters
In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.
Webinar recording – Choosing a paid advertising platform: a Google, Meta & TikTok ads overview
A webinar for cultural and creative organisations and individuals to understand the main differences between three paid advertising platforms: Google Ads, Facebook Ads and TikTok Ads. Learn which platform is best for the growth of your organisation.
· 2 months ago
Beginner Read Webinars Search Engine Optimisation Search Engine Marketing/ Search Engine Optimisation
Webinar recording – Tips for success with Google Ads
A webinar for arts and culture organisations to learn how to get the most from Google Ads.
Beginner Read Webinars Digital Marketing Digital Strategy Search Engine Optimisation Search Engine Marketing/ Search Engine Optimisation Video and Digital Content Websites
Webinar recording – Sourcing and supporting the perfect freelancer
A webinar for arts and culture organisations to learn how to navigate employing and working with the best freelancer for the job.
· 2 years ago
Beginner Read Webinars Digital Marketing Search Engine Marketing/ Search Engine Optimisation Websites
Webinar recording – Mobile marketing 101: Using mobile to connect to your audience
A webinar for arts and culture organisations to learn how to utilise mobile marketing to increase awareness and improve engagement.
Beginner Read Webinars Data Analytics and Insight Search Engine Marketing/ Search Engine Optimisation
Webinar recording – Online privacy and the impact on advertising
A webinar for arts and and culture organisations to learn about upcoming changes to how users are tracked online and how this will impact them
· 3 years ago
Intermediate Read Webinars Data Analytics and Insight Search Engine Optimisation Search Engine Marketing/ Search Engine Optimisation
Webinar recording – Using data to make smarter SEO and PPC decisions
A webinar for arts and cultural organisations to learn how to gather and analyse data using free SEO and PPC tools and software.