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Webinar recording – Mobile marketing 101: Using mobile to connect to your audience



About the webinar

With over 5.2 billion mobile users, 55% of all worldwide online traffic coming from mobile devices, and the increasing growth in social media use (up 13% year on year), mobile marketing is now an essential consideration for all arts and cultural organisations. Mobile marketing is the strategy used to target audiences on their smartphones, tablets, or other related devices through websites, e-mail, social media, and apps, and it can help you grow your organisation’s reach and influence fast.

Join Hansel McKoy, Digital Culture Network Tech Champion for Search Engine Optimisation (SEO) and Marketing (SEM), for this one-hour session to learn how you can harness the power of mobile marketing and increase your organisation’s online visibility, improve engagement, and generate more sales conversions on your website.

You will learn

  • What mobile marketing is
  • How to make your website mobile-friendly
  • Key mobile-first strategies for your marketing plan

Resources and links

Download the presentation used in the webinar

Google’s Page Speed Insight tool – Learn how to make your web pages fast on all devices.

Google Search Consoles Page Experience Report – This report provides a summary of the user experience of visitors to your site.

WebDev Web Vitals article – Learn more about Googles Web Vitals.

What is Search Engine Optimisation (SEO)? – Understand what SEO is and explore strategies for improving the quality of your website traffic.

How to use Google My Business – A best practice guide for arts and culture organisations who want to manage and optimise their Google My Business profile.

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.

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