With over 5.2 billion mobile users, 55% of all worldwide online traffic coming from mobile devices, and the increasing growth in social media use (up 13% year on year), mobile marketing is now an essential consideration for all arts and cultural organisations. Mobile marketing is the strategy used to target audiences on their smartphones, tablets, or other related devices through websites, e-mail, social media, and apps, and it can help you grow your organisation’s reach and influence fast.
Join Hansel McKoy, previous Digital Culture Network Tech Champion for Search Engine Optimisation (SEO) and Marketing (SEM), for this one-hour session to learn how you can harness the power of mobile marketing and increase your organisation’s online visibility, improve engagement, and generate more sales conversions on your website.
The current Digital Culture Network Tech Champions for Search Engine Optimisation and Search Engine Marketing are Monica Thomas and Muhammad Momin.
You will learn
What mobile marketing is
How to make your website mobile-friendly
Key mobile-first strategies for your marketing plan
How to use Google My Business – A best practice guide for arts and culture organisations who want to manage and optimise their Google My Business profile.
Further Support
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
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