With over 5.2 billion mobile users, 55% of all worldwide online traffic coming from mobile devices, and the increasing growth in social media use (up 13% year on year), mobile marketing is now an essential consideration for all arts and cultural organisations. Mobile marketing is the strategy used to target audiences on their smartphones, tablets, or other related devices through websites, e-mail, social media, and apps, and it can help you grow your organisation’s reach and influence fast.
Join Hansel McKoy, previous Digital Culture Network Tech Champion for Search Engine Optimisation (SEO) and Marketing (SEM), for this one-hour session to learn how you can harness the power of mobile marketing and increase your organisation’s online visibility, improve engagement, and generate more sales conversions on your website.
The current Digital Culture Network Tech Champions for Search Engine Optimisation and Search Engine Marketing are Monica Thomas and Muhammad Momin.
You will learn
What mobile marketing is
How to make your website mobile-friendly
Key mobile-first strategies for your marketing plan
How to use Google My Business – A best practice guide for arts and culture organisations who want to manage and optimise their Google My Business profile.
Further Support
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Ollie Couling, the Digital Culture Network Tech Champion for Digital Marketing and Strategy.
Tech Champion Ollie connected with George Spender, producer of the hugely successful YouTube channel @MarySpender which has amassed 746k subscribers and 94 million views to date. They bonded over their similar journeys working in the arts; both having previously worked as creatives and now digital marketers. Join Ollie as he finds out more about George's process and what he has learned along the way.
This article has been written for organisations and individuals who don’t have a dedicated marketing or communications team (or budget). It’s aimed at people responsible for looking after their website but do not usually have the time needed. They probably have a range of other duties, and their website can get overlooked. Sound familiar? Then read on...
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Jack Roscoe, the Digital Culture Network Tech Champion for Audience Data Collection and Evaluation.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Ollie Couling, the Digital Culture Network Tech Champion for Digital Marketing and Strategy.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews the Digital Culture Network Tech Champions Katy Farrell and Nicola Barratt who specialise in Social Media.
