Webinar recording – Setting up your first Google Ads campaign to drive website traffic
In this article
About the webinar
Google Ads is a key tool for creative and cultural organisations to boost awareness, sales, and website traffic. Join Muhammad Momin, the Digital Culture Network’s Tech Champion for Search Engine Marketing and Optimisation, for a one-hour webinar on getting started with Google Ads. You will learn:
Google Ads basics
How to set up and structure your campaigns
Effective budgeting
Momin will share common challenges faced by creative and cultural organisations, based on his experience supporting museums, galleries, orchestras, and more. He’ll cover effective campaign structure and keyword research, providing a framework tailored to the creative and cultural. By the end, you should be able to budget and set up a Google Ads campaign yourself.
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free one-to-one support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on X (Twitter) @ace_dcn and LinkedIn for the latest updates.
In this article, we will look at the most common issues organisations face when trying to access a Google Ad Grants account. It will help you troubleshoot issues including understanding if your organisation already has an account and how to regain access to it, problems registering for a new account, being charged unnecessarily or reactivating a suspended account.
