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Webinar recording – Tips for success with Google Ads



About the webinar

Google Ads is an online advertising platform which allows advertisers to bid to display ads, products, services and other content to web users. Many not-for-profit arts and culture organisations have taken advantage of Google Ad Grants to access free Google Ads spend, providing a brilliant opportunity to increase their web traffic, donations, sign-ups, and sales.

Join us for this 1-hour webinar where Hansel McKoy, previous Digital Culture Network Tech Champion for Search Engine Marketing, will show you how to get the most out of Google Ads. You’ll get tips for setting up your Google Ads account and learn how to build and measure successful campaigns. Hansel will explain how efficiently using your Google Ads spend can make a significant impact on your wider organisational goals and really add value to your organisation

.In this session, you will learn:

  • How to set up your Google Ads account
  • How to build successful campaigns
  • How to measure success
  • How to use Ad Grants to support your wider strategy

Please note: This webinar does not explain in detail the process for applying for Google Ad Grants – if you’re a not for profit arts and culture organisation based in England and want to know more about the process for applying for Google Ad Grants, you can get in touch with our Tech Champions on [email protected]. Or visit the Google for Nonprofits website for more information.

The current Digital Culture Network Tech Champions for Search Engine Optimisation and Search Engine Marketing are Monica Thomas and Muhammad Momin.

Resources and links

Download the presentation used in this webinar.

6 secrets to successful Ad Grants campaigns: Read Ad Grants article which breaks down his 6 best tips for creating successful Ad campaigns.

Google resources

Budget and bid limits for Google Ad Grants: Understand the limits to the bids and budgets in your Google Ad Grants campaigns.

Google Ads Tutorials playlist: Learn how to set up your Google Ads account and build campaigns.

Google Ad Grants website policy

Launch a successful Ad Grants campaign: Google for Education 10-step guide to understanding how Ad Grants works.

Quick reference map: This guide shows you how to quickly find key features in Google Ads.

Digital Culture Network resources

What is Search Engine Optimisation (SEO)?: Learn what SEO is and how your organisation can harness it.

Webinar recording – Using data to make smarter SEO and PPC decisions: Learn how to get the most of data pulled from SEO and PPC (Pay Per Click) tools.

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.


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