In this episode, James talks to Monica Thomas, Tech Champion for SEO and Marketing, about how search engine optimisation is evolving in the age of AI and what charities need to know about Google Ad Grants.
Webinar recording – Demystifying SEO: Actionable approaches for the cultural sector
In this article
Please note: This webinar was recorded in 2023 and does not take into account the use of AI in SEO.
About the webinar
Are you struggling to understand SEO (Search Engine Optimisation) and how it can benefit you or your creative or cultural organisation?
In this 75 minute webinar, we will cover everything from developing an understanding of what SEO can do for you or your organisation to choosing the right approach based on your priorities and size.
We will also share tips for increasing your visibility and reach in today’s digital landscape and promoting you or your organisation.
In this webinar you will learn:
- Developing an understanding of what SEO can (and can’t) deliver for an organisation of your size, type, and digital presence.
- Choosing an SEO strategy based on your priorities size, and capacity for content development and website optimisation.
- Increasing visibility, reach, and impact in today’s digital landscape.
- Leveraging Google’s rich results to increase your digital reach beyond your website.
Resources, links and further information
Download the webinar presentation slides (PDF) >
Useful links and resources:
SEO explained in one hour webinar recording
How to use Google Business profile – 2023 Guide
PageSpeed – a software to check your website speed and performance
dead link checker – a software to check for broken links on your website
TheHoth – a free software to check what keywords your website ranks for. It will show you the keywords but not the pages. You can download the results to a PDF file or a CSV.
Further Support
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
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