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Webinar recording – Demystifying SEO: Actionable approaches for the cultural sector

About the webinar

Are you struggling to understand SEO (Search Engine Optimisation) and how it can benefit you or your creative or cultural organisation?

In this 75 minute webinar, we will cover everything from developing an understanding of what SEO can do for you or your organisation to choosing the right approach based on your priorities and size.

We will also share tips for increasing your visibility and reach in today’s digital landscape and promoting you or your organisation.

In this webinar you will learn:

  • Developing an understanding of what SEO can (and can’t) deliver for an organisation of your size, type, and digital presence.
  • Choosing an SEO strategy based on your priorities size, and capacity for content development and website optimisation.
  • Increasing visibility, reach, and impact in today’s digital landscape.
  • Leveraging Google’s rich results to increase your digital reach beyond your website.

Resources, links and further information

Download the webinar presentation slides (PDF) >

Useful links and resources:

SEO explained in one hour webinar recording

Long-tail vs short-tail keywords. layering your keywords in order to claim search engine pages (SERPs) article

How to use Google Business profile – 2023 Guide

PageSpeed – a software to check your website speed and performance

dead link checker – a software to check for broken links on your website

TheHoth – a free software to check what keywords your website ranks for. It will show you the keywords but not the pages. You can download the results to a PDF file or a CSV.

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.


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