Webinar recording – How to audit your Google Universal Analytics account

Please note: This version of Google Analytics will stop working on 1 July 2023. It is recommended to switch to a new website analytics platform such as Google Analytics 4 as soon as possible. Find out more with the following resources:

• Google analytics will stop working next year – here are your options
• Introduction to Google Analytics 4
• Getting started with Google Analytics 4

About the webinar

Is your Google Analytics configured in context to your organisation? With a standard implementation you may be missing out on useful insight and have difficulty navigating the available data. Join James Akers, our Data Analytics and Insight Tech Champion, for a 70 minute webinar to learn the how to audit your Google Analytics account to get the most out of it.

This is the second in a series in web analytics and we recommend watching the first webinar recording to help build understanding of Google Analytics:

• Google Analytics for absolute beginners
• Google Tag Manager for absolute beginners

You will learn

• Best practice approaches to account setup
• How to identify the common issues and how to address them
• The ways you can quickly check data quality
• Examples of before and after to help you understand the benefits of performing an audit
• The next steps to configure the platform for your organisation

Resources and links

Download the presentation used in the webinar

The checklist is available as a Google Doc on the link below. There you will find each step we covered in the webinar, why they are important, and links out to further resources on how to make the changes yourself.

• Access the Google Analytics audit checklist (Click File > Make a Copy to save an editable version to your Google Drive)
• Add the Google Analytics audit dashboard to your account

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn for the latest updates.