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Webinar recording – How to audit your Google Analytics account



About the webinar

Is your Google Analytics configured in context to your organisation? With a standard implementation you may be missing out on useful insight and have difficulty navigating the available data.

Join James Akers, our Data Analytics and Insight Tech Champion, for a 70 minute webinar to learn the how to audit your Google Analytics account to get the most out of it. This session will:

  • Guide you through the best practice approaches to account setup
  • Help you identify the common issues and how to address them
  • Explore the ways you can quickly check data quality
  • Share examples of before and after to help you understand the benefits of performing an audit
  • Outline the next steps to configure the platform for your organisation

This is the second in a series in web analytics we recommend watching the first webinar recording to help build understanding of Google Analytics:

You can find recordings of all our previous webinars, as well as top tip videos and more on our YouTube channel.

Resources and links

The checklist is available as a Google Doc on the link below. There you will find each step we covered in the webinar, why they are important, and links out to further resources on how to make the changes yourself.

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn for the latest updates.

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