What, why and how arts and culture organisations can use Google Analytics for greater insight.
In this article
Webinar recording – How to audit your Google Analytics account
In this article
About the webinar
Is your Google Analytics configured in context to your organisation? With a standard implementation you may be missing out on useful insight and have difficulty navigating the available data. Join James Akers, our Data Analytics and Insight Tech Champion, for a 70 minute webinar to learn the how to audit your Google Analytics account to get the most out of it.
This is the second in a series in web analytics and we recommend watching the first webinar recording to help build understanding of Google Analytics:
You will learn
- Best practice approaches to account setup
- How to identify the common issues and how to address them
- The ways you can quickly check data quality
- Examples of before and after to help you understand the benefits of performing an audit
- The next steps to configure the platform for your organisation
Resources and links
The checklist is available as a Google Doc on the link below. There you will find each step we covered in the webinar, why they are important, and links out to further resources on how to make the changes yourself.
- Access the Google Analytics audit checklist (Click File > Make a Copy to save an editable version to your Google Drive)
- Add the Google Analytics audit dashboard to your account
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
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