
Beginner Read Data Analytics and Insight
What can you learn from the data your organisation holds? Read on to understand how to get started on analysing your data and using it to effect positive change.
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What is Google Tag Manager? How is it different from Google Analytics? Why should I use Google Tag Manager?
Join James Akers, our Data Analytics and Insight Tech Champion, for this 70 minute webinar to learn the basics of Google Tag Manager.
As the third in a series in web analytics we recommend watching the first two webinar recordings to help build understanding of the subject:
Download the presentation used in the webinar
If you have created a Google Tag Manager account you can import the recipe covered in the webinar: Download the Google Tag Manager recipe
The recipe includes the following Tags:
Once you have imported the recipe there are two Variables which need updating:
Google Tag Manager recipes (Bounteous)
Vimeo tracking recipe (Bounteous)
Google Tag Manager Fundamentals (Google Analytics Academy)
An introduction to Google Tag Manager (Moz)
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