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Webinar recording – Google Tag Manager for absolute beginners



About the webinar

What is Google Tag Manager? How is it different from Google Analytics? Why should I use Google Tag Manager?
Join James Akers, our Data Analytics and Insight Tech Champion, for this 70 minute webinar to learn the basics of Google Tag Manager. This session will:

  • Give an overview of Google Tag Manager and how it works
  • Guide you through the steps of setting up an account
  • Explore the benefits of using Google Tag Manager
  • Share common tags and tracking useful for Arts and Culture organisations
  • Outline the next steps to implement and get the most out of the platform

As the third in a series in web analytics we recommend watching the first two webinar recordings to help build understanding of the subject:

You can find recordings of all our previous webinars, as well as top tip videos and more on our YouTube channel.

Resources and links

Below you will find links to the the recipe to import, further resources and training for Google Tag Manager:

Google Tag Manager recipe

If you have created a Google Tag Manager account you can import the recipe covered in the webinar:

The recipe includes the following Tags:

  • Google Analytics pageviews
  • File Downloads
  • Outbound Link Clicks
  • Email Clicks
  • Phone Clicks
  • YouTube Video Interaction

Once you have imported the recipe there are two Variables which need updating:

  • Domains
    • Edit the value field and add your website address without the http or www. E.g. for https://pgh.org.uk you would enter phm.org.uk
    • This Variable is used by the Outbound Link clicks Tag to check whether it is your website or not
  • Google Analytics ID
    • Edit the Tracking ID field and enter your Google Analytics ID (it begins with UA-). You will find this in your Google Analytics account by navigating to Admin > Property > Property settings.
    • This Variable is used by all the Tags in this recipe to know which account it should send the information to

Further reading

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn for the latest updates.

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