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Webinar recording – Google Tag Manager for absolute beginners

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Google Tag Manager for absolute beginners (10418Kb)

In this article

About the webinar

What is Google Tag Manager? How is it different from Google Analytics? Why should I use Google Tag Manager?
Join James Akers, our Data Analytics and Insight Tech Champion, for this 70 minute webinar to learn the basics of Google Tag Manager.

As the third in a series in web analytics we recommend watching the first two webinar recordings to help build understanding of the subject:

You will learn

Get an overview of Google Tag Manager and how it works
The steps of setting up an account
The benefits of using Google Tag Manager
Common tags and tracking useful for Arts and Culture organisations
The next steps to implement and get the most out of the platform

Resources and links

Download the presentation used in the webinar

Google Tag Manager recipe

If you have created a Google Tag Manager account you can import the recipe covered in the webinar: Download the Google Tag Manager recipe

The recipe includes the following Tags:

Google Analytics pageviews
File Downloads
Outbound Link Clicks
Email Clicks
Phone Clicks
YouTube Video Interaction

Once you have imported the recipe there are two Variables which need updating:

Domains
- Edit the value field and add your website address without the http or www. E.g. for https://pgh.org.uk you would enter phm.org.uk
- This Variable is used by the Outbound Link clicks Tag to check whether it is your website or not
Google Analytics ID
- Edit the Tracking ID field and enter your Google Analytics ID (it begins with UA-). You will find this in your Google Analytics account by navigating to Admin > Property > Property settings.
- This Variable is used by all the Tags in this recipe to know which account it should send the information to

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn for the latest updates.

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Name	Provider	Why do we use this?	Expiry
_ga	Google Analytics	These help us count how many people visit digitalculturenetwork.org.uk by tracking if you’ve visited before	2 years
_gid	Google Analytics	These help us count how many people visit digitalculturenetwork.org.uk by tracking if you’ve visited before	24 hours
_hjid	HotJar	Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.	365 days
_hjDonePolls	HotJar	Hotjar cookie that is set once a visitor completes a survey using the On-site Survey widget. It is used to ensure that the same survey does not reappear if it has already been filled in.	365 days
_hjMinimizedPolls	HotJar	Hotjar cookie that is set once a visitor minimizes an On-site Survey widget. It is used to ensure that the widget stays minimized when the visitor navigates through your site.	365 days
_hjRecordingLastActivity	HotJar	This should be found in Session storage (as opposed to cookies). This gets updated when a visitor recording starts and when data is sent through the WebSocket (the visitor performs an action that Hotjar records).	Session
_hjTLDTest	HotJar	When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.	Session
_hjUserAttributesHash	HotJar	User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated.	Session
_hjCachedUserAttributes	HotJar	This cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. These attributes will only be saved if the user interacts with a Hotjar Feedback tool.	Session
_hjLocalStorageTest	HotJar	This cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie. The data stored in_hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created.	Under 100 ms
_hjIncludedInPageviewSample	HotJar	This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's pageview limit.	30 minutes
_hjIncludedInSessionSample	HotJar	This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit.	30 minutes
_hjAbsoluteSessionInProgress	HotJar	This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.	30 minutes
_clck	Clarity		1 year

Webinar recording – Google Tag Manager for absolute beginners

About the webinar

You will learn

Resources and links

Google Tag Manager recipe

Further reading

Further Support

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