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Webinar recording – How to track marketing campaign performance

About the webinar

In this 75 minute webinar, the Digital Culture Network’s Tech Champion for Analytics and Insight, James Akers, will take you through setting marketing campaign objectives, identifying relevant channels and how to track campaign performance.

This session will:

  • Guide you through the steps of planning a campaign
  • Explore the different marketing channels for different audiences
  • Help you understand the importance of UTM Parameters and strict naming conventions
  • Outline what tracking is needed to calculate return on investment (ROI)

Resources and links

How to track marketing campaign performance presentation slides
Download the full presentation used in the webinar as a PDF [4mb]

How to Set & Achieve Marketing Objectives in 2020
Learn about SMART objectives and goals in this article from Hubspot.

UTM Parameters: Demystify Your Marketing In Minutes
Find out about the benefits of UTM tagging and download the UTM Generating Spreadsheet from Alex Webb.

Introduction to Google Data Studio
This free online course from Google teaches users how to visualise data online to gain insights.

Explore the different templates available in the report gallery including this excellent one for non-profits from Whole Whale.

You can find recordings of all our previous webinars, as well as top tip videos and more on our YouTube channel.

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn for the latest updates.

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