Beginner Read Webinars Data Analytics and Insight
Learn how to improve the data quality in Google Analytics and customise your account to unlock actionable insight for your organisation
In this article
In this 75 minute webinar, the Digital Culture Network’s Tech Champion for Analytics and Insight, James Akers, will take you through setting marketing campaign objectives, identifying relevant channels and how to track campaign performance.
Download the full presentation used in the webinar as a PDF [4mb]
How to Set & Achieve Marketing Objectives in 2020 – Learn about SMART objectives and goals in this article from Hubspot.
UTM Parameters: Demystify Your Marketing In Minutes – Find out about the benefits of UTM tagging and download the UTM Generating Spreadsheet from Alex Webb.
Introduction to Google Data Studio – This free online course from Google teaches users how to visualise data online to gain insights.
Explore the different templates available in the report gallery including this excellent one for non-profits from Whole Whale.
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
Related content by topic
The Fundamentals Making the Most Out of Your Data UTM parameters Tracking Privacy
Beginner Read Webinars Data Analytics and Insight
Learn how to improve the data quality in Google Analytics and customise your account to unlock actionable insight for your organisation
Intermediate Read Webinars Data Analytics and Insight
Learn how Google Tag Manager can help track relevant objectives for your organisation and improve website performance
Beginner Read Webinars Data Analytics and Insight
What, why and how arts and culture organisations can use Google Analytics for greater insight.
Beginner Read Data Analytics and Insight
What can you learn from the data your organisation holds? Read on to understand how to get started on analysing your data and using it to effect positive change.
Beginner Read Data Analytics and Insight
Explore our top tips for embracing Data Analytics & Insight in your organisation.
Beginner Read Data Analytics and Insight
Do you have a good understanding of your organisation's data analytics tools? Our checklist will help you assess and improve your audience insight.