In this article

Beginner Read

Webinar recording – How to track marketing campaign performance

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how-to-track-marketing-campaign-performance (4601Kb)

In this article

About the webinar

In this 75 minute webinar, the Digital Culture Network’s Tech Champion for Analytics and Insight, James Akers, will take you through setting marketing campaign objectives, identifying relevant channels and how to track campaign performance.

You will learn

The steps of planning a campaign
Different marketing channels for different audiences
The importance of UTM Parameters and strict naming conventions
What tracking is needed to calculate return on investment (ROI)

Resources and links

Download the full presentation used in the webinar as a PDF [4mb]

How to Set & Achieve Marketing Objectives in 2020 – Learn about SMART objectives and goals in this article from Hubspot.

UTM Parameters: Demystify Your Marketing In Minutes – Find out about the benefits of UTM tagging and download the UTM Generating Spreadsheet from Alex Webb.

Introduction to Google Data Studio – This free online course from Google teaches users how to visualise data online to gain insights.

Explore the different templates available in the report gallery including this excellent one for non-profits from Whole Whale.

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn for the latest updates.

Tags

The Fundamentals Making the Most Out of Your Data UTM parameters Tracking Privacy

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Name	Provider	Why do we use this?	Expiry
_ga	Google Analytics	These help us count how many people visit digitalculturenetwork.org.uk by tracking if you’ve visited before	2 years
_gid	Google Analytics	These help us count how many people visit digitalculturenetwork.org.uk by tracking if you’ve visited before	24 hours
_hjid	HotJar	Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.	365 days
_hjDonePolls	HotJar	Hotjar cookie that is set once a visitor completes a survey using the On-site Survey widget. It is used to ensure that the same survey does not reappear if it has already been filled in.	365 days
_hjMinimizedPolls	HotJar	Hotjar cookie that is set once a visitor minimizes an On-site Survey widget. It is used to ensure that the widget stays minimized when the visitor navigates through your site.	365 days
_hjRecordingLastActivity	HotJar	This should be found in Session storage (as opposed to cookies). This gets updated when a visitor recording starts and when data is sent through the WebSocket (the visitor performs an action that Hotjar records).	Session
_hjTLDTest	HotJar	When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.	Session
_hjUserAttributesHash	HotJar	User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated.	Session
_hjCachedUserAttributes	HotJar	This cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. These attributes will only be saved if the user interacts with a Hotjar Feedback tool.	Session
_hjLocalStorageTest	HotJar	This cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie. The data stored in_hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created.	Under 100 ms
_hjIncludedInPageviewSample	HotJar	This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's pageview limit.	30 minutes
_hjIncludedInSessionSample	HotJar	This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit.	30 minutes
_hjAbsoluteSessionInProgress	HotJar	This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.	30 minutes
_clck	Clarity		1 year

Webinar recording – How to track marketing campaign performance

About the webinar

You will learn

Resources and links

Further Support

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