Learn how to improve the data quality in Google Analytics and customise your account to unlock actionable insight for your organisation
In this article
Webinar recording – How to track marketing campaign performance
In this article
About the webinar
In this 75 minute webinar, the Digital Culture Network’s Tech Champion for Analytics and Insight, James Akers, will take you through setting marketing campaign objectives, identifying relevant channels and how to track campaign performance.
You will learn
- The steps of planning a campaign
- Different marketing channels for different audiences
- The importance of UTM Parameters and strict naming conventions
- What tracking is needed to calculate return on investment (ROI)
Resources and links
How to Set & Achieve Marketing Objectives in 2020 – Learn about SMART objectives and goals in this article from Hubspot.
UTM Parameters: Demystify Your Marketing In Minutes – Find out about the benefits of UTM tagging and download the UTM Generating Spreadsheet from Alex Webb.
Introduction to Google Data Studio – This free online course from Google teaches users how to visualise data online to gain insights.
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
Learn how Google Tag Manager can help track relevant objectives for your organisation and improve website performance
What, why and how arts and culture organisations can use Google Analytics for greater insight.
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