Beginner Read Webinar recording – How to audit your Google Universal Analytics account
Learn how to improve the data quality in Google Analytics and customise your account to unlock actionable insight for your organisation
In this article
In this 75 minute webinar, the Digital Culture Network’s Tech Champion for Analytics and Insight, James Akers, will take you through setting marketing campaign objectives, identifying relevant channels and how to track campaign performance.
Download the full presentation used in the webinar as a PDF [4mb]
How to Set & Achieve Marketing Objectives in 2020 – Learn about SMART objectives and goals in this article from Hubspot.
UTM Parameters: Demystify Your Marketing In Minutes – Find out about the benefits of UTM tagging and download the UTM Generating Spreadsheet from Alex Webb.
Introduction to Google Data Studio – This free online course from Google teaches users how to visualise data online to gain insights.
Explore the different templates available in the report gallery including this excellent one for non-profits from Whole Whale.
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
Beginner Read Webinar recording – How to audit your Google Universal Analytics account
Learn how to improve the data quality in Google Analytics and customise your account to unlock actionable insight for your organisation
Intermediate Read Webinar recording – Google Tag Manager for absolute beginners
Learn how Google Tag Manager can help track relevant objectives for your organisation and improve website performance
Beginner Read Webinar recording – Google Universal Analytics for absolute beginners
What, why and how arts and culture organisations can use Google Analytics for greater insight.
Beginner Read Webinar recording – Saddling up for success: Your guide to harnessing data
A webinar for creative and cultural organisations to explore the tools, techniques and templates to use data effectively.
Beginner Read How to automate your social media reporting
Do you spend a lot of time each month copying data or taking screenshots of your social media stats and pasting them into a report? Are you struggling to understand what is happening across your social media channels? Would you like to build an automated dashboard to save you time and help inform your activities? In this article we explain three methods you can use to consolidate your data, save time, and tell your story.
Beginner Read Webinar recording – How to audit your Google Analytics 4 (GA4) account
A webinar for those working in the creative and culture sector to review their Google Analytics 4 set up and build confidence in their data.