
Beginner Read Introduction to Data Analytics and Insight
What can you learn from the data your organisation holds? Read on to understand how to get started on analysing your data and using it to effect positive change.
In this article
This four-step diagnostic puts a focus on the people, processes and platforms that will make your Customer Relationship Management (CRM) a success. It should get you thinking about how CRM sits across your organisation and highlight challenges you might be facing in achieving your objectives but also point to areas of current success.
Ask yourself the following questions to get started.
This checklist has outlined the necessary steps to take when evaluating the success of your own CRM strategy. Your work in this area shouldn’t focus solely on the platform you use to store your contacts: it should allow you to take the valuable face-to-face interactions you have with your customers into the digital sphere. To learn more, you can read one of the articles linked below.
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
Original article created in 2020. Author: Nick Kime. Article reviewed on 24th February 2021.
Beginner Read Introduction to Data Analytics and Insight
What can you learn from the data your organisation holds? Read on to understand how to get started on analysing your data and using it to effect positive change.
Beginner Read Introduction to Box Office, Ticketing and CRM
Understanding your audience data can be your ticket to success. Read on to find out how to make the most of what your customers tell you.
Beginner Read Top Tips for CRM
Five tips for implementing a new Customer Relationship Management system to improve results all round.
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The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Andy Leitch, the Digital Culture Network Tech Champion for Websites.
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