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Webinar recording – How to develop a powerful website content strategy



About the webinar

Creating engaging and relevant content for your website is so important. If you’re struggling to know the best way forward, or how to organise the information on your site, then this session, presented by the Digital Culture Network’s previousTech Champion for websites, Roberta Beattie, will give you some great insights and tips. You’ll learn how to audit, re-use and re-purpose content you already have, how to create content that speaks to your visitors and how to get the most out of your website.

Roberta is joined by Jeff Sheridan and Rakky Curvelo from Matrix Internet who will you through some tools, tricks and tips for teams who wish to breathe life into their content. Additionally, they detail a case study of an organisation that successfully put content at the heart of their marketing strategy.

The current Digital Culture Network Tech Champion for websites is Andy Leitch.

You will learn

  • How to develop a content strategy
  • How to define your objectives
  • Measuring your efforts
  • What kinds of content you could be creating
  • User experience and accessibility
  • How to speak to your audience

Resources and links

Download the presentations and webinar resources. This zipped file includes:

  • Both presentations used in the webinar (presented by Roberta Beattie & Matrix Internet)
  • 301 redirect xls worksheet
  • Content audit xls worksheet
  • Content map xls worksheet
  • Content strategy activity PDF

Digital fundraising

Whole Whale digital fundraising – A great resource from Whole Whale on digital fundraising

Patreon – Digital fundraising platform

Content strategy tools

Frase – Use AI to find content opportunities and create useful content for your site.

Hotjar Not for Profit – Free version for charities and not for profits to get a deeper understanding of their website user behaviours

Clarity – Free heatmap and website user behaviour tool from Microsoft

Site planning tools

Invision – User Experience design tool

Miro – Team design collaboration tool

Figma – Team design collaboration tool

Social media platforms

TikTok – Social media video sharing platform

Twitch – Social media video streaming platform

Further reading

Google Analytics for beginners (Webinar recording)

How to track marketing campaign performance (Webinar recording)

Getting started with online retail (Webinar recording)

Creating accessible content 

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn for the latest updates.

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