Learn how Google Tag Manager can help track relevant objectives for your organisation and improve website performance
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Webinar recording – How to develop a powerful website content strategy
In this article
About the webinar
Creating engaging and relevant content for your website is so important. If you’re struggling to know the best way forward, or how to organise the information on your site, then this session, presented by the Digital Culture Network’s Tech Champion for websites, Roberta Beattie, will give you some great insights and tips. You’ll learn how to audit, re-use and re-purpose content you already have, how to create content that speaks to your visitors and how to get the most out of your website.
What you will learn:
- How to develop a content strategy
- How to define your objectives
- Measuring your efforts
- What kinds of content you could be creating
- User experience and accessibility
- How to speak to your audience
Jeff Sheridan and Rakky Curvelo from Matrix Internet then take us through some tools, tricks and tips for teams who wish to breathe life into their content. Additionally, they detail a case study of an organisation that successfully put content at the heart of their marketing strategy.
Resources and links
Webinar resources – all zipped into one download file – any of these links will work:
- 301 redirect xls worksheet
- Content audit xls worksheet
- Content map xls worksheet
- Content strategy activity PDF
- How to develop a powerful website content strategy presentation by Roberta
- Content strategy presentation from Matrix
- Whole Whale digital fundraising – A great resource from Whole Whale on digital fundraising
- Patreon – Digital fundraising platform
Content strategy tools:
- Frase – Use AI to find content opportunities and create useful content for your site.
- Hotjar Not for Profit – Free version for charities and not for profits to get a deeper understanding of their website user behaviours
- Clarity – Free heatmap and website user behaviour tool from Microsoft
Site planning tools:
- Invision – User Experience design tool
- Miro – Team design collaboration tool
- Figma – Team design collaboration tool
Social media platforms:
- Google Analytics for beginners
- How to track marketing campaign performance
- Getting started with online retail
- Creating accessible content
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
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