Learn how Google Tag Manager can help track relevant objectives for your organisation and improve website performance
In this article
Webinar recording – How to develop a powerful website content strategy
In this article
About the webinar
Creating engaging and relevant content for your website is so important. If you’re struggling to know the best way forward, or how to organise the information on your site, then this session, presented by the Digital Culture Network’s Tech Champion for websites, Roberta Beattie, will give you some great insights and tips. You’ll learn how to audit, re-use and re-purpose content you already have, how to create content that speaks to your visitors and how to get the most out of your website.
Roberta is joined by Jeff Sheridan and Rakky Curvelo from Matrix Internet who will you through some tools, tricks and tips for teams who wish to breathe life into their content. Additionally, they detail a case study of an organisation that successfully put content at the heart of their marketing strategy.
You will learn
- How to develop a content strategy
- How to define your objectives
- Measuring your efforts
- What kinds of content you could be creating
- User experience and accessibility
- How to speak to your audience
Resources and links
Download the presentations and webinar resources. This zipped file includes:
- Both presentations used in the webinar (presented by Roberta Beattie & Matrix Internet)
- 301 redirect xls worksheet
- Content audit xls worksheet
- Content map xls worksheet
- Content strategy activity PDF
Whole Whale digital fundraising – A great resource from Whole Whale on digital fundraising
Patreon – Digital fundraising platform
Content strategy tools
Frase – Use AI to find content opportunities and create useful content for your site.
Hotjar Not for Profit – Free version for charities and not for profits to get a deeper understanding of their website user behaviours
Clarity – Free heatmap and website user behaviour tool from Microsoft
Site planning tools
Invision – User Experience design tool
Miro – Team design collaboration tool
Figma – Team design collaboration tool
Social media platforms
TikTok – Social media video sharing platform
Twitch – Social media video streaming platform
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
What, why and how arts and culture organisations can use Google Analytics for greater insight
Emma Roberts shares her top tips for embracing eCommerce and using a streamlined customer journey to generate more sales.
More by the author
Your website is one of your most important assets. Read on to find out how it can make a big impact on your organisation.
Beginner Read Websites
Whether you're creating a brand-new site or reviewing your existing web presence completely, here are some recommendations for making your website as effective as possible.