In this 70min webinar we explore the key concepts of Conversion Rate Optimisation (CRO) and how you can use tools and processes to improve your website and email campaigns.
This session was presented by Tech Champions James Akers (Data Analytics and Insight), Roberta Beattie (previous Tech Champion for Websites), and Peggy Naumann (previous Tech Champion for Email Marketing) who discuss the different platforms, approaches and strategies to measure performance and improve results.
The current Tech Champion for Websites is Andy Leitch.
Email engagement tracker template – This tracking template is designed by Peggy to help you spot trends in what encourages your mailing list to engage with your emails.
Websites
Microsoft Clarity – A free tool which you can install on your website to understand user behaviour.
Google Optimize – A free website optimisation tool that helps visitor conversion rates by continually testing different combinations of website content.
Further Support
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Andy Leitch, the Digital Culture Network Tech Champion for Websites.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Dean Shaw, the Digital Culture Network Tech Champion for Content Creation.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Adam Sykes, the Digital Culture Network Tech Champion for Customer Relationship Management (CRM) and Ticketing.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Andy Leitch, the Digital Culture Network Tech Champion for Websites.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Dean Shaw, the Digital Culture Network Tech Champion for Content Creation.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Adam Sykes, the Digital Culture Network Tech Champion for Customer Relationship Management (CRM) and Ticketing.
