Beginner Read Webinar recording – How to track marketing campaign performance
A webinar for arts and cultural organisations to learn how to set objectives, find the right channels and prove return on investment.
Attachments:
Download: Getting started with email marketing slide deck (3993Kb)
In this article
In this one-hour webinar, the Digital Culture Network’s previous Tech Champion for Email Marketing, Peggy Naumann, will take you through what you need to know to get started in email marketing.
The current Digital Culture Network Tech Champion for Email Marketing is Jacqueline Ewers.
Download the presentation used in the webinar [PDF 4Mb]
Email planning template [docx 50Kb]
Email service provider (ESP) comparison [PDF 174 Kb]
Top tips for structuring and segmenting your mailing list
Create the Perfect Welcome Email for your New Subscribers | Campaign Monitor
How to Write Image Alt Text in Email | Email on Acid
How To: Write Good Alt Text | Supercool
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
Beginner Read Webinar recording – How to track marketing campaign performance
A webinar for arts and cultural organisations to learn how to set objectives, find the right channels and prove return on investment.
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