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Beginner Read

Webinar recording – Getting started with email marketing

About the webinar

In this one-hour webinar, the Digital Culture Network’s Tech Champion for Email Marketing, Peggy Naumann, will take you through what you need to know to get started in email marketing.

You will learn:

  • What email marketing is and why it’s an important part of your digital strategy
  • Key emails to include in your strategy
  • Top tips for email marketing success

Resources and links

Download the presentation used in the webinar [PDF 4Mb]

Resources from the Digital Culture Network

Email planning template [docx 50Kb]

Email service provider (ESP) comparison [PDF 174 Kb]

Top tips for structuring and segmenting your mailing list

Email inspiration

Really Good Emails

Museum of Modern Email

Create the Perfect Welcome Email for your New Subscribers | Campaign Monitor


WebAIM: Contrast Checker

How to Write Image Alt Text in Email | Email on Acid

How To: Write Good Alt Text | Supercool

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn for the latest updates.

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