Attachments:
Download: Email service providers comparison (174Kb)
Download: Email engagement tracker (18Kb)
Download: DCN - Test to Success AB testing webinar presentation (Feb 2021) (3224Kb)
In this article
In this 70 minute webinar we explore the key concepts of Conversion Rate Optimisation (CRO) and how you can use tools and processes to improve your website and email campaigns.
This session was presented by Tech Champions James Akers (Data Analytics and Insight), previous tech Champion Roberta Beattie (Websites), and previous Tech Champion Peggy Naumann (Email Marketing) who discuss the different platforms, approaches and strategies to measure performance and improve results.
Note that some of the techniques explored in the email marketing section will be affected by Apple’s Mail Privacy Protection. Find out more in this article: Why are my email opens suddenly so high? Low-down on Apple’s latest privacy update.
The current Digital Culture Network Tech Champion for websites is Andy Leitch.
The current Digital Culture Network Tech Champion for Email Marketing is Jacqueline Ewers.
Download the presentation used in the webinar
The Beginner’s Guide to Conversion Rate Optimization (CRO)
Email service providers comparison – A summary of the key features for some of the most popular email platforms.
Email engagement tracker template – This tracking template is designed by Peggy to help you spot trends in what encourages your mailing list to engage with your emails.
Microsoft Clarity – A free tool which you can install on your website to understand user behaviour.
Google Optimize – A free website optimisation tool that helps visitor conversion rates by continually testing different combinations of website content.
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
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Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.
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Beginner Read Email Marketing
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