In this 70 minute webinar we explore the key concepts of Conversion Rate Optimisation (CRO) and how you can use tools and processes to improve your website and email campaigns.
This session was presented by Tech Champions James Akers (Data Analytics and Insight), previous tech Champion Roberta Beattie (Websites), and previous Tech Champion Peggy Naumann (Email Marketing) who discuss the different platforms, approaches and strategies to measure performance and improve results.
Email engagement tracker template – This tracking template is designed by Peggy to help you spot trends in what encourages your mailing list to engage with your emails.
Websites
Microsoft Clarity – A free tool which you can install on your website to understand user behaviour.
Google Optimize – A free website optimisation tool that helps visitor conversion rates by continually testing different combinations of website content.
Further Support
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Adam Sykes, the Digital Culture Network Tech Champion for Customer Relationship Management (CRM) and Ticketing.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Jack Roscoe, the Digital Culture Network Tech Champion for Audience Data Collection and Evaluation.
Society should be designed to meet the needs of everyone living in it. The social model of disability holds how people are disabled by barriers in society, not by their medical condition or disability. This resource will explain how you can use the social model of disability to improve digital accessibility.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Adam Sykes, the Digital Culture Network Tech Champion for Customer Relationship Management (CRM) and Ticketing.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Jack Roscoe, the Digital Culture Network Tech Champion for Audience Data Collection and Evaluation.
Society should be designed to meet the needs of everyone living in it. The social model of disability holds how people are disabled by barriers in society, not by their medical condition or disability. This resource will explain how you can use the social model of disability to improve digital accessibility.
