In our ‘Digital skills for libraries’ webinar series, the Digital Culture Network looks at key tools and strategies to support library organisations that have taken some of their services online and are engaging with their communities digitally whilst their buildings are closed or access is restricted. Watch the first webinar which focused on creating and delivering online content.
This 75-minute session looks at ‘Deepening online engagement with audiences’, where we will explore how libraries have been reaching their communities and share tips to increase engagement with digital services and artistic programmes.
You will learn
Haydn Corrodus, previous Social Media Tech Champion, will explore how you can use social media tools and strategies to maintain a loyal online following.
The session will cover:
Creating a tone of voice and organisation identity
Tips for creating interaction/comments with your posts
How best to manage social media activity and planning within small teams
How best to sell/promote online events
Peggy Naumann, previous Email Marketing Tech Champion, will guide you through the core elements that make up a successful email marketing campaign to effectively engage your audiences.
The session will cover:
Understanding who your audience is and defining your aims
Types and structure of emails
Planning your email content and calls to action
This webinar was hosted by previous Tech Champion for Box Office and Ticketing/CRM Nick Kime.
The current Digital Culture Network Tech Champion for Social Media is Nicola Barratt.
The current Digital Culture Network Tech Champion for Email Marketing is Jacqueline Ewers.
The current Digital Culture Network Tech Champion for Box Office and Ticketing /CRM is Emily Ditsch.
Business as usual content bank template – A Digital Culture Network template you can use to hold different variations of BAU copy that can be used on your social media channels.
Editorial calendar template – A Digital Culture Network template you can use to hold your upcoming content ideas that can be used on your social media channels.
Email marketing
Email planning template – A Digital Culture Network template you can use to plan your email marketing content.
Getting started with email marketing – Recording of a Digital Culture Network webinar which talks through the fundamentals of marketing effectively with emails.
Further Support
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
With social media platforms being so changeable, it's worth regularly reviewing your approach to ensure you're in the right place to reach your target audience. This article will guide you through what X is, what’s changed recently, and 6 key questions to ask yourself if you're thinking of leaving it or any other platform.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews the Digital Culture Network Tech Champions Katy Farrell and Nicola Barratt who specialise in Social Media.
When email marketing was first introduced it was seen as the sustainable alternative to direct mail and producing print. Whilst it's true that individual emails use relatively small amounts of energy to send; processing, sending, receiving and storing the content of emails builds up. Read this resource to discover steps you can take to make your email marketing more sustainable.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Jack Roscoe, the Digital Culture Network Tech Champion for Audience Data Collection and Evaluation.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Ollie Couling, the Digital Culture Network Tech Champion for Digital Marketing and Strategy.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews the Digital Culture Network Tech Champions Katy Farrell and Nicola Barratt who specialise in Social Media.