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Webinar recording – Digital skills for Libraries: Deepening online engagement with audiences

About the webinar

In our ‘Digital skills for libraries’ webinar series, the Digital Culture Network looks at key tools and strategies to support library organisations that have taken some of their services online and are engaging with their communities digitally whilst their buildings are closed or access is restricted. Watch the first webinar which focused on creating and delivering online content.

This 75-minute session looks at ‘Deepening online engagement with audiences’, where we will explore how libraries have been reaching their communities and share tips to increase engagement with digital services and artistic programmes.

You will learn

Haydn Corrodus, Social Media Tech Champion, will explore how you can use social media tools and strategies to maintain a loyal online following.

The session will cover:

  • Creating a tone of voice and organisation identity
  • Tips for creating interaction/comments with your posts
  • How best to manage social media activity and planning within small teams
  • How best to sell/promote online events

Peggy Naumann, Email Marketing Tech Champion, will guide you through the core elements that make up a successful email marketing campaign to effectively engage your audiences.

The session will cover:

  • Understanding who your audience is and defining your aims
  • Types and structure of emails
  • Planning your email content and calls to action

This webinar was hosted by previous Tech Champion for Box Office and Ticketing/CRM Nick Kime.

Resources and links

Download the presentation used in this webinar

Social Media

Business as usual content bank template – A Digital Culture Network template you can use to hold different variations of BAU copy that can be used on your social media channels.

Editorial calendar template – A Digital Culture Network template you can use to hold your upcoming content ideas that can be used on your social media channels.

Email marketing

Email planning template – A Digital Culture Network template you can use to plan your email marketing content.

WebAIM – Colour contrast checker.

Getting started with email marketing – Recording of a Digital Culture Network webinar which talks through the fundamentals of marketing effectively with emails.


Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.

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