Here are some essential tips on why you should be using your social media analytics to inform your content strategies.
In this article
Webinar recording – How to take your Instagram account to the next level
In this article
About the webinar
In this one hour session, the Digital Culture Network’s Tech Champion for Social Media, Haydn Corrodus, will take you through what you could be doing on Instagram to help build an engaged audience. From platform best practice, to using analytics to understand your audience’s habits, you will finish this webinar armed with new ideas and the confidence to take your Instagram account to the next level.
You will learn:
- Platform best practice
- How to build an audience
- How to measure success
Resources and links
Instagram platform features
Instagram marketing the definitive guide by Later – Later is an Instagram scheduling platform. In this guide they share lots of best practice tips and practical ways to get the best out of Instagram.
How to access Instagram insights – Instructions for how to view Account Insights on your Instagram app.
Content for Instagram
How To Publish And Schedule Posts To Instagram From Facebook Creator Studio – Just one tool of many which you can use to schedule content for Instagram, allowing your to schedule posts to you Feed and also directly to your Stories.
Re-purposing existing content – If generating new content is not an option then this article from Tailwind walks you through ways that you can re-purpose content for Instagram and encourage engagement from your audience.
Instagram accounts to follow
Instagram for Business – The official business page from Instagram shares lots of great tips about new features and how to use them for your business, brand or organisation.
Instagram Creators – Another official outlet where Instagram profiles some of the best creators on the platform, who share tricks and tips on how to get the best out of all of Instagram’s latest features.
Phoebe Parke – The social media editor at Grazia UK, she shares great tips and tricks on how to improve your Instagram account.
Danny Page – A digital marketer and self-taught Instagram growth hacker, he shares content about how to build an audience, walking you through the steps you will need to take to build an audience “quickly”.
Apps for Instagram
There are some brilliant apps out there that can really help take your profile to the next level, from content curation to aesthetic. Below are a few to get you started:
Best repost apps for Instagram – Please note that although all of the apps are free, most of them have features that are behind a paid wall. There are also a whole host of similar apps that work just as well as the ones listed in the articles below.
Best apps for businesses to use on Instagram – Want to know how to take your profile to the next level visually or through content curation, then Hootsuite has compiled the best apps for business to use on Instagram.
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
Whilst your audiences, participants or stakeholders may not be able to engage with you physically at the moment, you can still reach people through social media.
More by the author
Social media is a unique and powerful way to help your organisation thrive and engage with your audience. Read on to find out more.
Do you have a good understanding of how your social media is performing? Our diagnostic will help you assess and improve your activities.