In this 50-minute webinar presented by Peggy Naumann, previous Tech Champion for Email Marketing, you’ll learn how to make some simple tweaks to your email marketing to foster engagement from the moment someone subscribes to your mailing list.
This is a recording of a live session where participants were given 10 minutes mid-session to consider content for their welcome email . Participants were then broken into smaller groups to discuss their ideas to feed back to the group. To mirror the live session you can download the welcome email planning questions document and consider the same points at the mid-way point. This point is indicated in the video.
The current Digital Culture Network Tech Champion for Email Marketing is Jacqueline Ewers.
You will learn
What good engagement looks like in email marketing
Why it’s so important to welcome your new subscribers
How to plan the content of your welcome email and sign-up confirmation page
Some more advanced techniques to tailor your welcome to suit different types of subscriber
Follow up
Once you’ve watched the recording, here are a few key next steps you could take:
dotdigital welcome email – note that the process will be slightly different if you’re using the Spektrix integration
Mailchimp users
Update the design and wording of your Confirmation “thank you” page or Signup “thank you” page. You can do this in the form builder: How the form builder works
To add extra personalisation, you could also create a bespoke thank you page:
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
When email marketing was first introduced it was seen as the sustainable alternative to direct mail and producing print. Whilst it's true that individual emails use relatively small amounts of energy to send; processing, sending, receiving and storing the content of emails builds up. Read this resource to discover steps you can take to make your email marketing more sustainable.
Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.
If you’re looking for ways to improve your email marketing strategy, this checklist will help you establish where you are now and where you could go next.
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