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Webinar recording – How to welcome new email subscribers to achieve long-term engagement



About the webinar

In this 50-minute webinar presented by Peggy Naumann, Tech Champion for Email Marketing, you’ll learn how to make some simple tweaks to your email marketing to foster engagement from the moment someone subscribes to your mailing list.

This is a recording of a live session where participants were given 10 minutes mid-session to consider content for their welcome email . Participants were then broken into smaller groups to discuss their ideas to feed back to the group. To mirror the live session you can download the welcome email planning questions document and consider the same points at the mid-way point. This point is indicated in the video.

You will learn

  • What good engagement looks like in email marketing
  • Why it’s so important to welcome your new subscribers
  • How to plan the content of your welcome email and sign-up confirmation page
  • Some more advanced techniques to tailor your welcome to suit different types of subscriber

Follow up

Once you’ve watched the recording, here are a few key next steps you could take:

Mailchimp users

More advanced ideas

Resources and links

Download the presentation used in the webinar

Download the welcome email planning questions

Download the welcome email planning template

The Mail Privacy Protection Survival Guide for Marketers from Litmus – a useful resource that explains how Apple’s Mail Privacy Protection will affect your email marketing

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.

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