In this article
In this 50-minute webinar presented by Peggy Naumann, previous Tech Champion for Email Marketing, you’ll learn how to make some simple tweaks to your email marketing to foster engagement from the moment someone subscribes to your mailing list.
This is a recording of a live session where participants were given 10 minutes mid-session to consider content for their welcome email . Participants were then broken into smaller groups to discuss their ideas to feed back to the group. To mirror the live session you can download the welcome email planning questions document and consider the same points at the mid-way point. This point is indicated in the video.
The current Digital Culture Network Tech Champion for Email Marketing is Jacqueline Ewers.
Once you’ve watched the recording, here are a few key next steps you could take:
Download the presentation used in the webinar
Download the welcome email planning questions
Download the welcome email planning template
The Mail Privacy Protection Survival Guide for Marketers from Litmus – a useful resource that explains how Apple’s Mail Privacy Protection will affect your email marketing
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
Beginner Read Introduction to Email Marketing
Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.
Beginner Read Webinar recording – Getting started with email marketing
A beginner’s guide to harnessing the power of your mailing list, and using emails to increase audience engagement.
Beginner Read Webinar recording – From first timer to biggest fan – use your data to keep people coming back
A webinar for arts and culture organisations to explore how to use data effectively to increase audience engagement and loyalty.
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