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Webinar recording – From first timer to biggest fan – use your data to keep people coming back



About the webinar

In this 75 minute webinar, we explore how to create an effective strategy to communicate and engage with the people on your database when using multiple software platforms to store and manage audience data.

This webinar was presented by Nick Kime, previous Tech Champion for Box Office and Ticketing/CRM and Peggy Naumann, the Digital Culture Network’s Tech Champion for Email Marketing who will talk you through ideas for organising your data to support an effective communication strategy.

The current Digital Culture Network Tech Champion for Box Office and Ticketing/CRM is Phil Lofthouse.

You will learn

  • How to consolidate data from multiple systems
  • Data tagging & categorisation
  • What data management systems you could be using
  • How to use your data to send more targeted emails
  • How to make the most of opportunities to engage with your audience

Resources and links

Download the presentation used in the webinar

Email marketing

Customer journey audit template

Mural – Digital collaboration and visualisation tool.

Electronic mail marketing | ICO – Information from ICO about email marketing including a definition of soft opt-in and links to download their guidance on direct marketing.

Top tips for structuring and segmenting your mailing list – A Digital Culture Network article on best practice for segmenting your mailing list.

Customer Relationship Management (CRM)

Discovering the right ticketing & CRM tech for you – A Digital Culture Network article that explores all the elements you need to consider when finding the most suitable technology for your organisation.

CRM tech featured during the presentation:

The Art of Segmentation by Katy Raines – An introduction to the Total Audience™ segmentation model developed by Indigo Ltd..

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.


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