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In this 75 minute webinar, we explore how to create an effective strategy to communicate and engage with the people on your database when using multiple software platforms to store and manage audience data.
This webinar was presented by Nick Kime, The Digital Culture Network’s Tech Champion for Customer Relationship Management and Peggy Naumann, our Tech Champion for Email Marketing who will talk you through ideas for organising your data to support an effective communication strategy.
Download the presentation used in the webinar
Customer journey audit template
Mural – Digital collaboration and visualisation tool.
Electronic mail marketing | ICO – Information from ICO about email marketing including a definition of soft opt-in and links to download their guidance on direct marketing.
Top tips for structuring and segmenting your mailing list – A Digital Culture Network article on best practice for segmenting your mailing list.
Discovering the right ticketing & CRM tech for you – A Digital Culture Network article that explores all the elements you need to consider when finding the most suitable technology for your organisation.
CRM tech featured during the presentation:
The Art of Segmentation by Katy Raines – An introduction to the Total Audience™ segmentation model developed by Indigo Ltd..
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
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