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Webinar recording – Health check your email marketing strategy

About the webinar

In this one-hour webinar, presented by Tech Champion Jacqueline Ewers with guest Caspian Turner from Accessible by Design, we will explore the key success factors for your email marketing and understand how you can increase your response rates.

Join us to learn how to make the most of your emails by focusing on accessibility, customer journeys, and all the ‘tions’ – segmentation, personalisation, automation, and optimisation.

In this session, you will learn:

  • How to maximise your response rates
  • The benefits of making your emails more accessible
  • How to improve your customer journeys

Resources, links and further information

Download the webinar presentation as a PDF here >

Download the Email Marketing Key Performance Indicators here >

Download the Email Marketing Campaign Tracker here >

Customer mapping:


If you would like to find out more about improving your accessibility, please either book a Zoom call or email Caspian from Accessible by Design.

You can also visit the Accessible by Design website here.

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.

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