Beginner Read Audience Data Collection and Evaluation
Audience research is the process of gathering information about the people who visit you or see your work, use your services, or engage with your organisation.
In this article
In this one-hour webinar, presented by Tech Champion Jacqueline Ewers with guest Caspian Turner from Accessible by Design, we will explore the key success factors for your email marketing and understand how you can increase your response rates.
Join us to learn how to make the most of your emails by focusing on accessibility, customer journeys, and all the ‘tions’ – segmentation, personalisation, automation, and optimisation.
In this session, you will learn:
Download the webinar presentation as a PDF here >
Download the Email Marketing Key Performance Indicators here >
Download the Email Marketing Campaign Tracker here >
Customer mapping:
Accessibility:
If you would like to find out more about improving your accessibility, please either book a Zoom call or email Caspian from Accessible by Design.
You can also visit the Accessible by Design website here.
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
Beginner Read Audience Data Collection and Evaluation
Audience research is the process of gathering information about the people who visit you or see your work, use your services, or engage with your organisation.
Beginner Read Digital Accessibility
The goal of digital accessibility is to create digital products and services that are inclusive and provide equal access to information and functionality to all users, regardless of their abilities. This article aims to introduce you to the principles of digital accessibility, and shed some light on some of the things you need to know when creating accessible digital content.
Beginner Read Digital Strategy
An effective digital strategy can be vital to your organisation’s success. Read on to understand the key considerations when developing yours.
Beginner Read Email Marketing
When your email marketing campaign doesn’t perform as well as you need it to there are some simple questions to ask. This article gives you the 5 W’s to investigate why your campaign is not performing as expected: Who, What, When Where, and Why?
Beginner Read Email Marketing
Personas are fictional representations of people within your audience or customer base. In this article, we explore how personas work where resources in terms of time and budgets are limited. If you don’t have time or money for a major project, this article will show you what a lo-fi, low-cost version of personas look like and how can creating personas add value.
Beginner Read Email Marketing
Contact data is business critical and one of your organisation's most valuable assets. Find out how to set up and grow, and collect a contact database starting with these 5 essentials.