In this article
In this one-hour webinar, presented by Tech Champion Jacqueline Ewers with guest Caspian Turner from Accessible by Design, we will explore the key success factors for your email marketing and understand how you can increase your response rates.
Join us to learn how to make the most of your emails by focusing on accessibility, customer journeys, and all the ‘tions’ – segmentation, personalisation, automation, and optimisation.
In this session, you will learn:
Download the webinar presentation as a PDF here >
Download the Email Marketing Key Performance Indicators here >
Download the Email Marketing Campaign Tracker here >
Customer mapping:
Accessibility:
If you would like to find out more about improving your accessibility, please either book a Zoom call or email Caspian from Accessible by Design.
You can also visit the Accessible by Design website here.
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
Beginner Webinar recording – Sustainable email marketing: How to be green AND grow
Find out how to improve your email performance whilst being sustainable through list hygiene, segmentation and optimised design.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Jacqueline Ewers, the Digital Culture Network Tech Champion for Email Marketing.
Beginner 10 ways to make your email marketing more sustainable
When email marketing was first introduced it was seen as the sustainable alternative to direct mail and producing print. Whilst it's true that individual emails use relatively small amounts of energy to send; processing, sending, receiving and storing the content of emails builds up. Read this resource to discover steps you can take to make your email marketing more sustainable.
