In this article
When a customer lands on your online shop and clicks through to a product page, they’re usually just a click away from completing the purchase process, but that won’t happen if those pages aren’t optimised for conversion. Approximately 96% of visitors that land on your website are not ready to buy, so by optimising your product pages you will convert more visitors into customers.
In this session we look at quick wins and tactics to apply to any online shop regardless of platform and review a marketing strategy framework to improve your customer sales cycle to encourage repeat business and customer loyalty.
Presented by Emma Roberts, previous Tech Champion for eCommerence and Merchandising, as part of the Association for Cultural Enterprises Conference on Thursday 27 May 2021.
The current Digital Culture Network Tech Champion for eCommerce and Merchandising is Katherine Brown.
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
Beginner Read eCommerce and Merchandising
In this article, eCommerce Tech Champion Katherine Brown explains exactly what is a ‘tech stack’ is, what makes a good ‘tech stack’ and ways to identify the functional needs of your tech stack.
Beginner Read Digital Strategy eCommerce and Merchandising
Thinking about setting up an online shop? Read on to understand the basics of eCommerce and how it could benefit your organisation.
Beginner Read eCommerce and Merchandising
This article outlines the 11 most useful eCommerce metrics to help you understand your online shop and its performance.
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We often hear the same misconceptions and this article aims to unpick the myths you're likely to encounter whilst working on a digital project or more broadly in the sector.
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The Foundling Museum believes in creative action transforming lives, to stimulate imaginations and enrich young lives. Museum Director Caro Howell explains how the museum navigated a hybrid digital/analogue approach in order to support and inspire its network of volunteers and young care-leavers after the advent of Covid-19.
Beginner Read Websites
The World Wide Web Consortium (W3C) develops standards and guidelines to help everyone build a web based on the principles of accessibility, internationalization, privacy and security.
