In this article
When a customer lands on your online shop and clicks through to a product page, they’re usually just a click away from completing the purchase process, but that won’t happen if those pages aren’t optimised for conversion. Approximately 96% of visitors that land on your website are not ready to buy, so by optimising your product pages you will convert more visitors into customers.
In this session we look at quick wins and tactics to apply to any online shop regardless of platform and review a marketing strategy framework to improve your customer sales cycle to encourage repeat business and customer loyalty.
Presented by Emma Roberts, previous Tech Champion for eCommerence and Merchandising, as part of the Association for Cultural Enterprises Conference on Thursday 27 May 2021.
The current Digital Culture Network Tech Champion for eCommerce and Merchandising is Katherine Brown.
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
Beginner Read Webinar recording – Getting Started with Online Retail: Launch to Success
A webinar for arts and cultural organisations to learn how to successfully plan and launch an online shop.
Beginner Read Webinar recording – Everything you need to know about Print on Demand
Learn how to develop, strategise and market a successful Print on Demand offering for your online shop.
Beginner Read Webinar recording – Optimising the customer funnel
A webinar for arts and culture organisations to learn retail benchmarks for sales conversion and best practice for improving customer funnels on mobile devices. Presented in partnership with IMRG.
