Webinar recording – How to audit your eCommerce website and improve your customer journey

About the webinar

In this one-hour webinar, presented by Tech Champion for eCommerce and Merchandising, Kath Brown, you will learn how to audit your eCommerce site and improve your customer journey.

This webinar is suitable for arts and culture organisations who already have an eCommerce site selling products online. We will be focusing on the customer journey for physical products (i.e. books, clothing, homeware etc) rather than tickets.

In this session, you will learn how to:

• Understand the stages in a typical customer journey
• Identify the key customer needs on each page of your site
• Learn how your website compares to best practice and identify opportunities for improvement

This webinar is accompanied by an article of the same title written by Tech Champion Katherine Brown. The article How to audit your eCommerce website and improve your customer journey can be found here.

Resources, links and further information

Download the webinar presentation as a PDF here >

Example of looking at mobile page speed.

Examples of showing artwork on product pages.

Page Speed Resources:
https://pagespeed.web.dev/ 
https://gtmetrix.com/
https://tools.pingdom.com/

Device Accessibility Resources:
https://search.google.com/test/mobile-friendly
https://pagespeed.web.dev/

Human Accessibility Resources:
https://webaim.org/resources/contrastchecker/
https://color.a11y.com/

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.