Did you know that the festive season can be a great opportunity for creative and cultural organisations and artists to generate online revenue? During December consumer spending leaps as many people celebrate Christmas, Hanukkah and other festivals with gift-giving and plenty of socialising.
Data from the Office of National Statistics shows that consumer spending builds through November, reaching its peak for the year in December. Throughout the rest of the year, consumer spending averages £34 billion per month, but spending in December leaps to over £50 billion. That’s an increase of +50% more than the average month. And it’s this big increase in consumer spending which explains why it pays to get ready for the festive season.
This leap in consumer spending affects all categories, from increased spend on food and drink, outfits for parties and even an increase in furniture sales, as people make sure they have a comfy sofa for all that festive television! But the big increase that creative organisations in particular can benefit from is spending on gifts.
Here at the Digital Culture Network we want to help you get ready for a bumper festive season online. Planning ahead is key to festive success, so get ready with our series of useful articles about eCommerce
How to set a winning festive eCommerce strategy
How to run successful festive promotions for your online shop
Your Christmas eCommerce Conversion Checklist
Where’s my order? 5 Customer Service quick wins for the festive period
The Digital Culture Network is here to support individuals and organisations. Our Tech Champions can provide free 1-2-1 support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn and LinkedIn for the latest updates.
Beginner Read eCommerce and Merchandising
The build-up to Christmas is a busy online shopping period. In this article, creative and cultural individuals and organisations can learn about different types of promotions, key timings in the festive period and the ingredients of a successful online promotion.
Beginner Read eCommerce and Merchandising
This article focuses on how creative and cultural individuals and organisations can keep customer service running smoothly during the festive period. The run-up to Christmas is a busy time for shopping online and in this article we highlight 5 best practice tips to pro-actively manage communications with your customers and minimise workload for your customer service team.
Beginner Read eCommerce and Merchandising
The festive period is a great time to drive online sales. In this article we'll explore how creative and cultural organisations can develop a winning eCommerce strategy for the the upcoming festivities.
Beginner Read eCommerce and Merchandising
This article outlines the 11 most useful eCommerce metrics to help you understand your online shop and its performance.
Beginner Read eCommerce and Merchandising
This article shows that by developing a ‘Pull’ eCommerce strategy, an organisation can put itself in a strong position to grow revenues and attract more customers.
Beginner Read eCommerce and Merchandising
In this article, we explain what the customer journey is and how it can be used to structure an audit of your eCommerce website. Follow this approach, and you should be able to identify opportunities to improve your customer journey and grow online revenue.
