Did you know that the festive season can be a great opportunity for creative and cultural organisations and artists to generate online revenue? During December consumer spending leaps as many people celebrate Christmas, Hanukkah and other festivals with gift-giving and plenty of socialising.
Data from the Office of National Statistics shows that consumer spending builds through November, reaching its peak for the year in December. Throughout the rest of the year, consumer spending averages £34 billion per month, but spending in December leaps to over £50 billion. That’s an increase of +50% more than the average month. And it’s this big increase in consumer spending which explains why it pays to get ready for the festive season.
This leap in consumer spending affects all categories, from increased spend on food and drink, outfits for parties and even an increase in furniture sales, as people make sure they have a comfy sofa for all that festive television! But the big increase that creative organisations in particular can benefit from is spending on gifts.
What’s next?
Here at the Digital Culture Network we want to help you get ready for a bumper festive season online. Planning ahead is key to festive success, so get ready with our series of useful articles about eCommerce
The Digital Culture Network is here to support individuals and organisations. Our Tech Champions can provide free 1-2-1 support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn and LinkedIn for the latest updates.
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The festive period is a great time to drive online sales. In this article we'll explore how creative and cultural organisations can develop a winning eCommerce strategy for the the upcoming festivities.
