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Why it pays to get ready for the festive season

Did you know that the festive season can be a great opportunity for creative and cultural organisations and artists to generate online revenue? During December consumer spending leaps as many people celebrate Christmas, Hanukkah and other festivals with gift-giving and plenty of socialising.

Data from the Office of National Statistics shows that consumer spending builds through November, reaching its peak for the year in December. Throughout the rest of the year, consumer spending averages £34 billion per month, but spending in December leaps to over £50 billion. That’s an increase of +50% more than the average month. And it’s this big increase in consumer spending which explains why it pays to get ready for the festive season.

Office National Statistics graph on UK retail spending in 2021

This leap in consumer spending affects all categories, from increased spend on food and drink, outfits for parties and even an increase in furniture sales, as people make sure they have a comfy sofa for all that festive television! But the big increase that creative organisations in particular can benefit from is spending on gifts.

What’s next?

Here at the Digital Culture Network we want to help you get ready for a bumper festive season online. Planning ahead is key to festive success, so get ready with our series of useful articles about eCommerce

How to set a winning festive eCommerce strategy

How to run successful festive promotions for your online shop

Your Christmas eCommerce Conversion Checklist

Where’s my order? 5 Customer Service quick wins for the festive period

The Digital Culture Network is here to support individuals and organisations. Our Tech Champions can provide free 1-2-1 support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn and LinkedIn for the latest updates.

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Where’s my order? 5 customer service quick wins for the festive period

This article focuses on how creative and cultural individuals and organisations can keep customer service running smoothly during the festive period. The run-up to Christmas is a busy time for shopping online and in this article we highlight 5 best practice tips to pro-actively manage communications with your customers and minimise workload for your customer service team.

   ·   2 years ago

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