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Beginner Read · Typical · Updated: Feb 2026

Digital Culture Podcast Episode #22 – The state of social media in 2026 with Katy Farrell and Nicola Barratt

Headshot of podcast Katy with half blond and ginger hair with a black and white stripey top, Nicola with red hair and glasses, and James in a pink jumper. They are beside the Digital Culture Podcast title and Digital Culture Network logos, against a blue background.

The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. 

In this episode of the Digital Culture Podcast, James Akers speaks with Katy Farrell and Nicola Barratt, the Social Media Tech Champions, on the whirlwind of digital change in 2025 and look ahead to what 2026 will bring. They unpack everything from AI slop flooding our feeds, to the rise of vertical video, evolving engagement metrics, the increasing role of search across social platforms, and the wellbeing challenges faced by social media managers.

They discuss: 

  • Why audiences increasingly value real people and real stories
  • How social search is transforming content discovery
  • What steps can be taken to avoid staff burnout

Links and resources discussed in this episode: 

Music by ⁠⁠SHAR 

Further support 

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free one-to-one support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch

For our latest updates, join our mailing list and follow us on LinkedIn and X (Twitter) @ace_dcn. 

 


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