Beginner Read Webinar recording – Once upon a pixel: The magic behind digital tracking
This free webinar will guide you through the magical world of marketing pixels and help you transform your digital marketing.
Webinar recording – A beginner’s guide to Meta Ads
In this article
About the webinar
Do you want to advertise on Facebook and Instagram but don’t know where to start? Are you baffled by Meta Ads Manager or wondering how to reach the right people without wasting your budget? Perhaps you’ve tried boosting a few posts but don’t know where to go from there. In this webinar, Katy Farrell, Tech Champion for Social Media at the Digital Culture Network, will break down the basics of running Meta ads. Katy will help you take the first steps beyond boosting posts and towards creating manual advertising campaigns that work for you. You will learn:
- What a Meta Ad is
- Where your ads can appear
- A step-by-step guide to setting up your ads, including:
- Choosing an objective and performance goal
- Setting a budget
- Audience targeting
- Customising placements
- Impactful images, videos and copy
Resources
Download the presentation for this webinar
What’s the difference between boosted posts and ad campaigns on Facebook and Instagram?
What you need to set up Meta ads
Further support
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free one-to-one support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on X (Twitter) @ace_dcn and LinkedIn for the latest updates.
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