Step into the enchanted world of marketing pixels in this light-hearted but practical webinar designed for artists and creative and cultural organisations. Whether you’re promoting exhibitions, performances, festivals or products, understanding how pixels work can help you reach the right audiences, retarget visitors, and measure the impact of your campaigns.
We’ll use familiar fairytales and nursery rhymes – think Goldilocks, Jack and the Beanstalk, and Little Red Riding Hood – to demystify the pixel journey and show how these tiny bits of code can transform your digital marketing.
This one-hour webinar, from James Akers, Tech Champion for Data Analytics and Insight, will guide you through everything you need to know to get started.
You will learn:
Check out James’ marketing pixel resources and Q&A transcript here
Beginner What’s a social media ‘pixel’ and what do they do?
Social media tracking pixels are a powerful tool for marketers working in the arts and culture sector. But how do they work? How can they support and improve your paid advertising? And are there any drawbacks you need to be aware of? This article will answer these questions and give you a better understanding of a social media 'pixel'.
Beginner Webinar recording – Choosing a paid advertising platform: a Google, Meta & TikTok ads overview
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In this episode of the Digital Culture Podcast, James Akers speaks with Katy Farrell and Nicola Barratt, the Social Media Tech Champions, on the whirlwind of digital change in 2025 and look ahead to what 2026 will bring.
