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The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector.
In this episode – the second in our Digital Culture Awards winners series – James Akers interviews Nik Wyness, Head of Marketing and Engagement at The Tank Museum, winner of the 2025 Digital Marketing category.
Nik shares how The Tank Museum’s digital marketing journey began with a focus on building an active online community through video to raise awareness and evolved into a robust content strategy that now drives global engagement and revenue.
They discuss:
The Tank Museum were the Digital Marketing category winners in the 2025 Digital Culture Awards. The winner of this category was decided by a panel of experts, led by Ranjit Kaur Atwal – Marketing Manager at Unlimited and freelance Communications Consultant.
Music by SHAR
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free one-to-one support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on LinkedIn and X (Twitter) @ace_dcn for the latest updates.
In the first episode of our series speaking with 2025 Digital Culture Award winners, James Akers catches up with Nadia Sommella from the Barber Institute of Fine Arts about how they redesigned their visitor survey process. They explore how to make data collection more inclusive, accessible, and impactful.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Ollie Couling, the Digital Culture Network Tech Champion for Digital Marketing and Strategy.
Beginner Influencer insights: How Mary Spender reached 750k subscribers on YouTube
Tech Champion Ollie connected with George Spender, producer of the hugely successful YouTube channel @MarySpender which has amassed 746k subscribers and 94 million views to date. They bonded over their similar journeys working in the arts; both having previously worked as creatives and now digital marketers. Join Ollie as he finds out more about George's process and what he has learned along the way.
