Digital Marketing Category

Entries open! Closing 12pm Wednesday 23 October 2024

About Digital Marketing

This category recognises outstanding digital marketing efforts in creativity and culture. Entries should demonstrate how these initiatives have helped achieve your organisational and audience goals. Entries could include but are not limited to social media activity and strategy, email marketing campaigns, content marketing campaigns, SEO/SEM campaigns, digital advertising, and viral marketing efforts.

What we’re looking for:  

Tell us about your project strategy and the steps you took to execute it.
Tell us what digital channels and tactics you used, and why you chose them.
Tell us how the project contributed to reaching your organisational or audience engagement goals.

Examples: 

You utilised paid advertising and SEO to increase the number of visits to your website and reach your least engaged audience.
You created a social media campaign to make your audience aware of your organisation’s new branding.
You used personalised email marketing to increase the number of newsletter subscribers.

An audio description of the category section is available here.

Enter the Digital Culture Awards

Who can apply?

All organisations and individuals who are eligible for Arts Council England funding can apply. You must be based in England and work within one of the Arts Council supported disciples. Please see the FAQs for more information.

Why should I enter?

The Shortlist and Winners will receive branded digital email signatures, website badges, certificate, and will be promoted on Arts Council and Digital Culture Network channels. In addition to that, the Winners will receive a Digital Culture Awards branded trophy, and will be featured in a Digital Culture Network Showreel video, receiving ongoing publicity across our digital channels.

Who will Judge this category?

This category will be judged by Ranjit Atwal, Communications Consultant and Communications Manager at Unlimited.

What we’ll ask for?

Title of Project/Campaign.
Short description of the project. Think of this as an “elevator pitch” for your project.
Answers to a few questions about your organisation. 
Answers to three category specific questions (You can submit these answers either in writing or as a video or audio file/link). 
Assets which support your application, and can be used as promotional content should you be shortlisted.

You can find detailed category guidance here.

If you’re shortlisted, some of the information in your entry will become visible to the public, so the title, description, and assets you choose need to tell the story of your project!

Access or Technical Support

We want to make sure that everyone has access to the Digital Culture Awards. If you need support with submitting your entry, please send an email to our Access Support Team at [email protected] with “Digital Culture Awards” in the title.  
For any technical support about Award Force, please use this article or email [email protected]
For anything else, please contact the Digital Culture Network team on [email protected] and we will be happy to help.