Digital projects can help cultural organisations work more effectively, connect with audiences in new ways and build stronger foundations for the future.
In this workbook, we use the term digital project to describe any project that uses technology to help your organisation achieve its goals. This could include introducing a new CRM, redesigning a website, implementing a digital asset management system, improving digital services or finding better ways of working. We explore this in more detail in Part 1: What is a digital project?
Whatever type of digital project you are undertaking, the decisions you make along the way can have a significant impact on its success.
While every project is different in size and scale, many of the challenges are the same. Limited time and resources, competing priorities, uncertainty about where to start, and the need to bring colleagues and stakeholders with you are familiar experiences. Successful digital projects are rarely the result of technology alone. They are built on clear objectives, realistic planning, good communication and a strong understanding of the people who will use them.
We have created a series of five articles to support people working in the creative and cultural sectors to deliver digital projects effectively. From understanding what makes a project “digital” and defining its scope, through to selecting suppliers, managing implementation and supporting organisational change. The aim of each article is to offer practical guidance, tools and considerations to help you make informed decisions.
This series is accompanied by a workbook containing templates and activities that can be adapted to suit projects of different sizes and levels of complexity. Click through the buttons below to access the associated article.
In this episode, James Akers and Jack Roscoe are joined by Sam Davies from Black Country Living Museum and Kam Downing from English National Ballet to discuss major digital transformation projects, technology change, CRM implementation, and the importance of putting people at the centre of it all.
A perfectly executed marketing campaign means nothing if your website buckles the moment the onsale goes live. Here's why it happens, and five steps to stop it happening to yours.
In this episode, James Akers and Adam Sykes are joined by Ankur Bahl to explore digital transformation in arts and culture, changing audience behaviours, data-driven decision making, and how cultural organisations can approach AI strategically.