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Webinar recording – How to produce engaging content and grow your Instagram audience

About this webinar

Most organisations use Instagram in some capacity, but it can be difficult to understand how to use the platform to its full advantage. You probably already know that you need to post on Instagram daily, respond to comments and use the newer formats such as Reels – but what’s the real strategy behind these decisions?

The aim of this webinar is to encourage you to think more strategically about how you use Instagram and interrogate why you do what you’re currently doing on the platform.

This one-hour session is led by Instagram Expert Phoebe Parke, who shows people how they can use the app to achieve their business and personal branding goals. Through her content and digital products, she busts algorithm myths, equips creators with the tools they need to ask for the money they deserve and helps her followers shift their focus from vanity metrics to building an engaged community around their niche. Parke started her career as a journalist at CNN, has worked in social media management for a decade and is currently Head of Social Media at women’s magazine Grazia UK.

You will learn

  • How to create engaging, valuable content that gets shared far and wide
  • How to encourage your followers to interact with your content
  • How to use Instagram insights to grow your following
  • How to use the newer releases on Instagram to stay ahead

Resources and links

Download the presentation used in this webinar.

Instagram platform features

‘Take your Instagram account to the next level’ webinar – Haydn, Digital Culture Network Tech Champion for Social Media,  walks you through how you can get the best out of Instagram as an Arts and Culture organisation.

Instagram marketing the definitive guide by Later – Later is an Instagram scheduling platform. In this guide, they share lots of best practice tips and practical ways to get the best out of Instagram.

How to access Instagram insights – Instructions for how to view Account Insights on your Instagram app.

How to write effective Alt Text – This article explains how you can make your content more accessible and create effective alt texts

Content for Instagram

How To Publish And Schedule Posts To Instagram From Facebook Creator Studio – Just one tool of many which you can use to schedule content for Instagram, allowing you to schedule posts to your Feed and also directly to your Stories.

Instagram Insider – A quarterly magazine created by Instagram that shares platform best practices, tips from creators, platform trends and more.

Instagram accounts to follow

Instagram for Business – Official business page from Instagram. Shares lots of great tips about new features and how to use them for your business, brand or organisation.

Instagram Creators – Another official outlet where Instagram profiles some of the best creators on the platform, who share tricks and tips on how to get the best out of all of Instagram’s latest features.

Phoebe Parke –  Head of Social Media at Grazia UK, Phoebe shares great tips on how to improve your Instagram account.

Adam Mosseri – Head of Instagram who often does Q&A’s on his Lives about the latest platform updates.

English National Opera – Example of an arts and culture organisation that uses pop culture and memes to tell its story and reach new audiences.

Instagram – Where better to see what’s working on Instagram than by following their own official page.

Scheduling tools




Build a “link in bio” friendly website


Linktree by Later

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.

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