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Webinar recording – A beginner’s guide to building the perfect social media strategy

About this webinar

Social media channels are unmatched in their ability to connect with and grow an audience. They provide almost endless possibilities in the content you can share and the people you can reach. But the vastness of possibilities and anxiety of getting “lost in the crowd” can make tackling a new channel, or revising a current one, a daunting task. With an actionable and clear strategy, you can remove that fear and see brilliant results.

Join Haydn Corrodus, previous Tech Champion for Social Media, for this one-hour webinar where he will explain step-by-step how you can develop a social media strategy that builds on your strengths and helps deliver towards your digital objectives.

The current Digital Culture Network Tech Champion for Social Media is Nicola Barratt.

You will learn

  • How to produce a social media audit and why you should
  • How to create a social media vision
  • How to create content pillars
  • How your digital objectives align with your social media objectives

Resources and links

Download the presentation used in this webinar.

Digital Marketing

Digital marketing resources from The Space

Top Tips for Digital Strategy from the Digital Culture Network 

Social Media

Social Media Strategy Guide – Download the Hootsuite social media strategy template

Social media image size guide – Sprout Social’s always up-to-date guide to social media image sizes

Content calendar template

Editorial calendar template

Business As Usual (BAU) copy template

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.

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