A webinar for arts and culture organisations to learn how to create valuable content for Instagram and use their insights to grow a community.
Webinar recording – A beginner’s guide to building the perfect social media strategy
In this article
About this webinar
Social media channels are unmatched in their ability to connect with and grow an audience. They provide almost endless possibilities in the content you can share and the people you can reach. But the vastness of possibilities and anxiety of getting “lost in the crowd” can make tackling a new channel, or revising a current one, a daunting task. With an actionable and clear strategy, you can remove that fear and see brilliant results.
Join Haydn Corrodus, previous Tech Champion for Social Media, for this one-hour webinar where he will explain step-by-step how you can develop a social media strategy that builds on your strengths and helps deliver towards your digital objectives.
The current Digital Culture Network Tech Champion for Social Media is Nicola Barratt.
You will learn
- How to produce a social media audit and why you should
- How to create a social media vision
- How to create content pillars
- How your digital objectives align with your social media objectives
Resources and links
Social Media Strategy Guide – Download the Hootsuite social media strategy template
Social media image size guide – Sprout Social’s always up-to-date guide to social media image sizes
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
Beginner Read Digital Marketing
Five recommendations to help improve your digital marketing performance.
More by the author
Beginner Read Email Marketing
Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.
Understanding your audience data can be your ticket to success. Read on to find out how to make the most of what your customers tell you.