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Webinar recording – Limited resources? Do less and achieve more!

About the webinar

Across the creative and cultural sector, it is common for organisations to have ambitious goals, but equally, vastly under resourced teams. This 45-minute presentation from Ollie Couling, Tech Champion for Digital Marketing and Strategy, will help you to streamline your marketing. Join this session and learn how to remove the grey areas or wishy-washy parts of your current plans or routines, and redirect focus towards feasible and sustainable goals.  

This webinar will outline techniques to help you prioritise your marketing goals, activities and routines in a more strategic way and turn them into the framework of a coherent marketing plan, one that leverages you and your organisation’s unique opportunities, strengths, and available resources.

You will learn: 

  • A method of directing focus towards systems and processes, ones that can lead to more attainable outcomes.
  • A way to understand your current trajectory and to identify if your current plans or routines are sustainable.
  • Techniques to help you prioritise your marketing goals and activities in a more strategic way.
  • The importance of coordination and integration in designing a successful marketing plan. 

This session was originally presented as part of the 2023 Arts Marketing Association Conference. 

Resources, links and further information

Download the webinar presentation slides (PDF) >

Useful links and resources:

Digital Strategy Dartboard template

Prioritisation techniques article

Atomic Habits: Tiny Changes, Remarkable Results by James Clear

Webinar recording – Why are you measuring that? – Digital Culture Network 

5 simple tips for improving your CRM’s data – Digital Culture Network

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.

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