Beginner Read Digital Strategy
An effective digital strategy can be vital to your organisation’s success. Read on to understand the key considerations when developing yours.
In this article
Across the creative and cultural sector, it is common for organisations to have ambitious goals, but equally, vastly under resourced teams. This 45-minute presentation from Ollie Couling, Tech Champion for Digital Marketing and Strategy, will help you to streamline your marketing. Join this session and learn how to remove the grey areas or wishy-washy parts of your current plans or routines, and redirect focus towards feasible and sustainable goals.
This webinar will outline techniques to help you prioritise your marketing goals, activities and routines in a more strategic way and turn them into the framework of a coherent marketing plan, one that leverages you and your organisation’s unique opportunities, strengths, and available resources.
You will learn:
This session was originally presented as part of the 2023 Arts Marketing Association Conference.
Download the webinar presentation slides (PDF) >
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The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
Beginner Read Digital Strategy
An effective digital strategy can be vital to your organisation’s success. Read on to understand the key considerations when developing yours.
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Beginner Read Digital Marketing
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Tech Champion Ollie connected with George Spender, producer of the hugely successful YouTube channel @MarySpender which has amassed 746k subscribers and 94 million views to date. They bonded over their similar journeys working in the arts; both having previously worked as creatives and now digital marketers. Join Ollie as he finds out more about George's process and what he has learned along the way.
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