Webinar recording – Successful digital marketing for engaging schools
About the webinar
The arts and cultural sector’s rapid movement to online delivery over the past year has led to some fantastic new ways of working and a great deal of learning. A similar move also took place in the education sector when online platforms, tools, and opportunities were widely implemented at pace.
The cultural sector has generated a wealth of digital content, which will sit alongside real-life visits as organisations continue to re-open. This provides a real opportunity for organisations and creatives to deepen their engagement with schools. It also leads us to ask ourselves some questions:
- Who is using the online offers?
- How do we compete in an increasingly accessible local and global marketplace?
- How can we ensure digital offers don’t diminish in-person bookings?
- How should we deliver school-specific content alongside mainstream programming?
This one-hour panel conversation was presented in collaboration with Arts Council England Bridge Organisations and was hosted by Roberta Beattie, Digital Culture Network Tech Champion for Websites.
Our panellists were:
Resources and links
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.