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Webinar recording – How to plan effective and engaging content for your website



About the webinar

In this 40-minute webinar Roberta Beattie, Digital Culture Network Tech Champion for Websites, outlines processes and techniques to help you define and plan an effective and engaging content strategy for your website.

Using analytics and other tools you can find out how your content is currently being accessed and how often. Roberta will show you how to use that information to plan website content which will attract new visitors and retain your current audience.

You will learn

  • What a content strategy is
  • Where to find content opportunities
  • How to create engaging content
  • How to create content that attracts new audiences
  • How to create content that resonates with your existing audiences

Resources and links

Download the presentation used in the webinar

Content planning resources zip (Contains a Content Audit Plan and Content Map)

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.

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