Digital Content Category

Meet the Winner of the Digital Content category! 

About Digital Content  

This category recognises the innovative use of digital technology to create and distribute creative and cultural content. Entries should demonstrate how digital content has had a positive impact on your audiences. Entries could include but are not limited to: videos, podcasts, interactive or immersive content, online exhibitions, or multimedia storytelling.  

The Shortlist for this category was decided by our external Judge Megan Jones – Digital Content Manager at National Museum Scotland – with support from the experts from the Digital Culture Network, and Arts Council England. 

The Winner

Cardboard Citizens 

London-based Cardboard Citizens creates theatre for social change, working for and with those with lived experience of homelessness, to empower them and challenge society’s perceptions. 

The winning project 

More people than ever are facing homelessness in the UK, and each of their stories is unique to them. 

More Than One Story was conceived as a series of nine film monologues highlighting the diverse forms of homelessness in the country today. The project was a co-production with London film and theatre production company Black Apron Entertainment and was Cardboard Citizens’ first foray into filmmaking. This partnership enabled them to expand beyond Cardboard Citizen’s primary focus on public theatre productions and community outreach. 

More Than One Story aimed to amplify authentic narratives from individuals with lived experiences of homelessness and poverty. By shining a light on the different interactional factors that cause and exacerbate homelessness and poverty, the project aimed to raise awareness and increase understanding among a much wider audience. 

It was launched through a nine-week multi-channel distribution campaign, in partnership with The Big Issue. This included print, digital, social media and live platforms, teaser trailers, exclusive behind-the-scenes content, and a targeted PR strategy leading up to the launch. Central to the campaign was a dedicated microsite which provided information about the project, homelessness statistics, weekly film releases, and calls to action. 

Post-event surveys, creative insights and digital metrics were used to measure its impact, and they revealed that the campaign successfully exceeded its digital reach targets by a staggering 206%. The website traffic grew by 236%, with the films reaching a diverse audience of 153,000 and receiving 76,000 views nationally and internationally. Post-event surveys revealed that 88% reported an increased awareness and understanding of homelessness, with the same percentage expressing a desire to take action. 

The Shortlist

• Metro-Boulot-Dodo – Steel Town Tales
  
• Cardboard Citizens – Cardboard Citizens: More Than One Story
  
• Manchester Jewish Museum – Engaging collection videos
  
• Louise Orwin & Co – FAMEHUNGRY – a truly hybrid theatrical experience
  
• Royal Armouries – Royal Armouries TikTok Launch

The Longlist

• Mutiny Projects – Reveal Hull  
• Melanie Wilson – Dreaming Species  
• Powerhouse – Mappa Mundi 
• The Fitzwilliam Museum – Fitzwilliam Museum x Jake Wood: Paris 1924 
• The Old Market Charitable Trust – IN THE BOX 
• London Museum – London Museum’s new website – using AI to power content relationships between stories and objects 
• Rambert – Rambert Plus 
• Daryl & Co – Look Mum, Let’s Talk About Disability 

Get in touch 

Want to learn more about creating and distributing digital content? Our network of Tech Champions can help. 

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