Using Data Category

Entries open! Closing 12pm Wednesday 23 October 2024 

About Using Data  

This category recognises the innovative use of data collection and analysis to steer decision-making and drive impactful change. Entries could include but are not limited to; the use of user surveys, Google Analytics 4, data visualisation tools, customer or CRM data, or marketing data such as social media or emails.  

What we’re looking for:   

• Tell us why you took a data-led approach.  
• Tell us how you collected the data and what digital tools you used to monitor and measure it.  
• Tell us what changes you made and the impact they had.  

Examples:   

• You used digital tools to collect and analyse data to solve a problem or create new opportunities.  
• You used a data-led approach to drive meaningful, measurable change in your organisation or for your audience.  
• You championed a data and insight culture, gaining buy-in and shared understanding with colleagues, partners, and stakeholders in different roles.  

An audio description of the category section is available here.  

Who can apply?​  

All organisations and individuals who are eligible for Arts Council England funding can apply. You must be based in England and work within one of the Arts Council supported disciples. Please see the FAQs for more information. 

Why should I enter?  

The Shortlist and Winners will receive branded digital email signatures, website badges, certificate, and will be promoted on Arts Council and Digital Culture Network channels. In addition to that, the Winners will receive a Digital Culture Awards branded trophy, and will be featured in a Digital Culture Network Showreel video, receiving ongoing publicity across our digital channels. 

Who will Judge this category?  

This category will be judged by Katy Raines, founder and CEO of Indigo Ltd.  

What we’ll ask for? 

• Title of Project/Campaign. 
• Short description of the project. Think of this as an “elevator pitch” for your project.  
• Answers to a few questions about your organisation.  
• Answers to three category specific questions (You can submit these answers either in writing or as a video or audio file/link).  
• Assets which support your application, and can be used as promotional content should you be shortlisted.  

You can find detailed category guidance here.

If you’re shortlisted, some of the information in your entry will become visible to the public, so the title, description, and assets you choose need to tell the story of your project! 

Access or Technical Support 

• We want to make sure that everyone has access to the Digital Culture Awards. If you need support with submitting your entry, please send an email to our Access Support Team at [email protected] with “Digital Culture Awards” in the title.   
• For any technical support about Award Force, please use this article or email [email protected] 
• For anything else, please contact the Digital Culture Network team on [email protected] and we will be happy to help.  

Audio descriptions of the ‘What we’ll ask for’ & ‘Access or Technical Support’ sections are available here.

More questions? Read our FAQs or get in touch with us at [email protected]  

Meet the 2023 Winner

Watershed Arts Trust – Balance & Belonging

Watershed’s annual Balance & Belonging report shares staff, board & freelancers’ diversity & inclusion data. Watershed’s transparent approach to collecting data has resulted in a high level of staff buy-in and a robust dataset which provide an invaluable foundation for long term decision making.

Get in touch 

Want to learn more about how you can become more data-led?  Our network of Tech Champions can help. 

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