Using Data Category
Meet the Shortlist for the Using Data category!

About Using Data
This category recognises the innovative use of data collection and analysis to steer decision-making and drive impactful change. Entries could include but are not limited to; the use of user surveys, Google Analytics 4, data visualisation tools, customer or CRM data, or marketing data such as social media or emails.
The Shortlist
- Noise Solution CIC – Beats and Stories: Demonstrating and improving outcomes
- Foundling Museum – Foundling Museum’s Ticketing Transformation
- Octagon Theatre – Octagon Theatre’s data-driven learning cycle approach to campaigns
- York Unlocked – York Unlocked – Event App
The Longlist
- The Barber Institute of Fine Arts – A Responsive Museum
- Dorset Museum & Art Gallery – Dorset Museum & Art Gallery’s digital marketing strategy
- Hall for Cornwall – Using Net Promoter Score to drive meaningful change at Hall for Cornwall
- Cumbria Museum Consortium – Helping Hands – Inclusive Volunteering Data Dashboard
- Kerry Lemon Ltd – Mrs Roe
- Corali Dance Company – Corali’s Peer Research into Gathering Feedback from Learning Disabled Audiences
- Suffolk Libraries – Discover More – a wellbeing tool
- Royal Shakespeare Company – The Groundlings
Our Judges are busy scoring your brilliant entries and the Shortlist will be announced in early February.
Who will Judge this category?
This category will be judged by Katy Raines, founder and CEO of Indigo Ltd.
More questions? Read our FAQs or get in touch with us at [email protected]
Meet the 2023 Winner
Watershed Arts Trust – Balance & Belonging
Watershed’s annual Balance & Belonging report shares staff, board & freelancers’ diversity & inclusion data. Watershed’s transparent approach to collecting data has resulted in a high level of staff buy-in and a robust dataset which provide an invaluable foundation for long term decision making.
Get in touch
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Related pages
Awards FAQs Learn about the 2025 Awards Meet the JudgesJudges
Katy Raines
Founder and CEO, Indigo Ltd

Katy Raines (CEO, Indigo-Ltd) is regarded as one of the UK’s leading consultants on audience-centred strategy for Cultural Organisations. She has developed and led research and audience strategy for large and middle scale organisations throughout the UK and Europe.