21/10/26 · Online
Understanding your audience: A creative approach to evaluation
A free webinar for arts and cultural organisations and individuals exploring playful, reflective and participant-centred approaches to evaluation.
Wednesday 16 December, 11.00 – 12.00
Hosted on Zoom, ticket booking via Eventbrite
In this one-hour webinar, presented by Dr Astrid Breel and Jack Roscoe, Tech Champion for Audience Data Collection and Evaluation, we’ll look at some creative methods for evaluation. Traditional surveys don’t always work well in every creative or cultural project or setting. Engaging audiences with lengthy, extractive research methods can create friction that reduces representation and the quality of feedback and reflection. Dr Astrid Breel’s work on the Emergent Value project aims to put participants at the centre of evaluation. Through playful, imaginative and engaging activities, creative evaluation embeds data collection more naturally within an experience – creating space for audiences to define what is most meaningful for them, and to engage on their terms. Alongside practical advice and key learning takeaways, we’ll explore case studies with creative data collection methods to get your brain whirring with ideas for your own evaluations.
You will learn:
- Four key design principles for any creative evaluation approach
- Ideas from a range of real-life examples in different settings
- How to create meaningful, reflective spaces within your practice or work that add genuine value for evaluation participants
What level is it?
Beginner/Intermediate – This webinar covers basic creative evaluation design principles and simple approaches, through to ideas for more complex, long-term or digitally-based methods.
Accessibility
Live captions and BSL interpretation will be available. Slides will be shared in advance. You can join/leave freely and choose how to participate.
Need support registering or accessing the event? Email us at [email protected]. Please give at least 10 days’ notice for access requests.
What type of webinar is it?
Instructional format with presentation slides. You will be able to ask questions using the Q+A function and engage with the presenters using the chat. This session will be hosted as a Zoom Webinar.
Who can attend?
Free for those working with or for publicly funded arts and cultural organisations, or anyone eligible for Arts Council England funding, including artists, creatives and freelancers.
One-to-one support
Our Tech Champions can help you learn new skills, fix problems, or grow your audience. They offer bespoke, one-to-one support in areas such as strategy, websites, ticketing, data capture and analysis, social media and improving the accessibility of your online content. Available to those eligible for Arts Council England funding. Use our online contact form to get started.
Can’t make it?
No worries! Our webinar recordings are added to our website regularly. Sign up to our newsletter or visit the Knowledge Hub for new webinars and past recordings.
Privacy
We may share your name, job title, and organisation with participants and partners. Contact details are only shared if you opt in. See Arts Council England’s privacy notice for details.