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About Income Generation

Income Generation celebrates innovation use of digital technology to create revenue streams or to raise funds.

This Shortlist and Winner of this category was chosen by our expert Judge – Emma Roberts, Head of eCommerce at Smartify.

The Winner

We The Curious – Launching an online shop to generate income for We The Curious’ charitable aims

When developing their online shop, We The Curious ensured that the charitable aims of the organisation were at the heart of all decision making, considering sustainability, organisational resilience and setting low-profit margins to keep the offer affordable.

The Shortlist

Want to understand how you can maximise your organisation’s income using digital?

The Digital Culture Network can help! Our digital experts can provide free 1-2-1 support to all creative and cultural individuals and organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help with a specific issue or would just like to chat about your digital ambitions, please get in touch.

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Emma Roberts
Head of eCommerce, Smartify

Emma joined the most downloaded museum app Smartify to provide a new seamless retail solution for the sector - integrating the sales path into digital content and creating commercial opportunities in real time.

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