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About Using Data

Using Data celebrates innovative use of data collection and analysis to steer decision making and drive impactful long-term change.

This Shortlist and Winner of this category were chosen by our expert Judge – Katy Raines, Founder and CEO of Indigo Ltd.

The Winner

Watershed Arts Trust – Balance & Belonging

Watershed’s annual Balance & Belonging report shares staff, board & freelancers’ diversity & inclusion data. Watershed’s transparent approach to collecting data has resulted in a high level of staff buy-in and a robust dataset which provide an invaluable foundation for long term decision making.

The Shortlist

The Longlist

  • Blast Theory – Analysis of Meta ads data to increase the number and quality of new Blast Theory newsletter subscribers.
  • Chronic Insanity – Puncture The Screen
  • Henry Moore Foundation – The Henry Moore Foundation: new website and organisation-wide digital overhaul
  • Punchdrunk Enrichment – Punchdrunk Enrichment: A data-driven exploration of our online audiences
  • Rich Mix – Designing a smarter Google Ad Grant at Rich Mix
  • Royal Academy of Arts – Royal Academy of Arts 25 & Under ticket scheme

Want help taking a data-led approach to your decision making?

The Digital Culture Network can help! Our digital experts can provide free 1-2-1 support to all creative and cultural individuals and organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help with a specific issue or would just like to chat about your digital ambitions, please get in touch.

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Katy Raines
Founder and CEO, Indigo Ltd

Katy Raines MA MBA is regarded as one of the UK’s leading consultants on data-driven strategy for Cultural Organisations. She has developed and led research and implementation programmes for large and middle scale organizations throughout the UK and Europe.

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