Content strategy development: Aligning content with a marketing funnel

In this one-hour webinar, Tech Champion for Digital Marketing and Strategy, Ollie Couling, will guide you through techniques for developing a content marketing strategy, that is oriented towards realising a long-term outcome.

Illustrated through a cultural case study, we will cover the importance of setting clear objectives, and how key results influence the type of content created. We will consider the impact that audience needs and motivations have on content strategies. We will look at internal and external factors that might shape the design of content plans.

As a central theme running through the webinar, we will demonstrate how to use a marketing funnel to structure and align content strategies around common stages in a customer journey.

The webinar will help you to:

Assess your current content marketing activities.
Develop an approach for planning your content marketing.
Deliver customer-focused content.
Align content with your strategic objectives.

You can book your place via Eventbrite.

What level is it?

Beginner / Intermediate: This webinar is aimed at individuals with a basic understanding of digital marketing principles, techniques and channels. However, the content in this webinar will still be relevant to people of all levels looking for tips on how to plan an effective content marketing strategy.

Accessibility

Live captions and BSL interpretation will be provided for this webinar. You will receive a copy of the presentation slides in advance. You can join and leave the online space as required, and choose if and how to participate in each element of the webinar.

If you’re unable to access the information on this page or register for the event using Eventbrite, please get in touch.

If there is another way we can make it easier for you to access this webinar, please let us know upon booking or get in touch at [email protected] We ask you give a minimum of 10 days’ notice where possible.

What type of webinar is it?

Instructional format with presentation slides. You will be able to ask questions using the Q+A function and engage with the presenters using the chat. This session will be hosted as a Zoom Webinar.

Can I book a place?

This webinar is presented as part of a funded programme for creative and cultural organisations. Free places are available for anyone who works with or for a publicly funded arts and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.

Can I ask questions?

Yes, and we actively encourage it to shape the content. You can ask in advance on Twitter using the hashtag #DigitalCultureNetwork or message @ace_dcn.

You can also ask questions on the day using the Zoom live-stream chat facility.

Can I receive 1-2-1 support?

The Digital Culture Network is part of a funded programme for creative and cultural organisations. We have a team of nine Tech Champions across the country, who can provide free 1-2-1 support in a range of areas including digital strategy development, websites, social media, data analytics, digital content creation, SEO and paid marketing, CRM, box office and ticketing systems and email marketing. This support is available for those currently funded by or usually eligible for Arts Council England funding. You can indicate whether you would like to be contacted by a Tech Champion as part of the sign-up process.

Please get in touch if you have any questions about your eligibility.

Date not convenient or you didn’t get a ticket?

Don’t worry! We regularly add new webinars to our event schedule. Visit the Digital Culture Network website to sign up to our newsletter and be the first to hear when we announce new events and head to our Knowledge Hub to watch recordings of previous webinars.

Questions?

Please email us on [email protected] or for more information about the Digital Culture Network. To request free 1-2-1 support from a Tech Champion visit digitalculturenetwork.org.uk/ask-a-tech-champion/ or find us on Twitter @ace_dcn.

Privacy

When you register for an event, please refer to Arts Council England’s privacy notice to see how we use your personal data. Please note that in line with this policy, we may share your basic data (name, job title and organisation) with other participants and event partners. We will only share your contact details with partners should you opt-in to do so during the registration process.