Skip to content

Beginner Read

Webinar recording – How to make sure your video content is loved and shared



About the webinar

In this 75 minute webinar the Digital Culture Network’s Tech Champion for Digital Content, Dean Shaw, breaks down myths and common misconceptions around producing successful video content. By understanding the structure of your content, what type of platforms will best show it off and what audiences have come to expect from those platforms, you will learn how to make your digital content stand out from the crowd.

You will learn:

  • Why not all social media platforms have the same audience type
  • How understanding the structure of the video content will make it more appealing to your audience
  • How small tweaks to titles, descriptions, hashtags and thumbnails can help you be discovered
  • How to find your niche audience
  • What tools the pros use to gain the advantage

Resources and links

Download the presentation used in the webinar.

Equipment that will make shooting with a mobile phone easier

The cage we recommend using to support the phone and its accessories

The mic we recommend using that will grow with your film making journey (don’t forget the lighting adapter if using a iPhone!)

Lighting adapter (if using a iPhone)

Tripods/Grips

Small Battery LED lights

Editing your work

Inshot is the best mobile editing app for Android users and iPhone users not using Apple’s iMovie

Use Canvas to create eye catching thumbnails

For PCs

OpenShot is a good entry level option. Here’s a tutorial on how to get started

Black Magic is what the pros use. Here’s a tutorial on how to get started

For Mac

Try DaVinci Resolve if you want to try something more advanced than iMovie

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up to our newsletter below and follow us on Twitter @ace_dcn for the latest updates.

Related articles

Image of smartphone filming a band on stage

Beginner Read Video and Digital Content   

External Link

Live streaming for the arts: lo-fi and low cost options

Live streaming an event or performance might feel unattainable, but there are low-cost and low-tech options for everyone. In this article by The Space, Jason Crouch, a freelance digital consultant with expertise in live streaming and a PhD in contemporary arts and technology, shares his tips on how to get started.

5 months ago

More by the author

The latest from us straight to your inbox