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Semrush is an online visibility management and content marketing Software as a Service ( SaaS) platform, with over 50 tools that can help arts and cultural organisations improve their search engine marketing, content, and website reporting.

You can access limited functionality with a free account, or register for a 7-day free trial before committing to full plan.

To speak to Semrush about their pricing or services – [email protected]

Tech platform demo

In this demo, the Semrush team explain how to use their tools to explore comparable organisations’ strategies and how to take that research and use it to create high-quality content, execute marketing campaigns, and measure impact.

This demo was recorded live on 28 October 2021.

Resources and links

Download the presentation used in the demo

Semrush Knowledge Base – Find useful tips for getting started with Semrush, how-to articles and detailed user manuals.


Domain Overview – Get instant insights into strengths and weaknesses of comparable organisations.

Organic Research – Analyse the SEO strategy of any of others and optimize yours.

Advertising Research – Analyse live ad campaign examples.

Keyword Gap – Side-by-side analysis of keywords.

Content Strategy

Topic Research – Get content ideas based on a particular subject.

Keyword Magic Tool – Analyse audience interest, find cost effective keywords & review the most popular questions for content creation & optimisation.

SEO Writing Assistant – Optimise new and existing content for engagement and SEO.

Performance Analysis

Position Tracking – Check your keywords’ rankings and website’s visibility.

Listing Management – Manage your business data in various directories, including Google My Business.

Further support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.

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